ちふれホールディングス株式会社

Mitsubishi Oil Co., Ltd. established a cosmetics company in 1947. Matsuo Shimada was one of the management team members, and later invested all assets to acquire the company, becoming the founder of CHIFURE. Shimada adhered to the philosophy of "providing safe cosmetics at affordable prices," adopting door-to-door sales to reduce distribution costs. Aiming for hypoallergenic cosmetics, he became a pioneer in developing fragrance-free cosmetics and other innovative products, achieving various creative ideas with limited funds.