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ReFa will release three limited gift sets combining a hairbrush and a silk nightcap on November 11, 2026, and December 15, 2026, and a gift set combining a heart‑design hand towel and a comb. Each set is designed to add color to daily hair care and will be sold at ReFa GINZA.
The brush-type beauty device "ReFa BIRI BARI BARI" was released ahead of schedule at beauty salons and aesthetic salons nationwide on November 4, 2026, and a new creative movie featuring MISAMO was also released on the same day. In the movie, MISAMO is shown wearing a white dress and using three products—ReFa AURA, ReFa TREATMENT IRON, and ReFa BIRI BARI BARI—illustrating the products' features and beauty.
From November 11 to December 31, 2026, ReFa GINZA will run its winter gift campaign, “ReFa LUCKY STAR 2026.” The campaign will feature limited-edition gift wrapping, promotional gifts, and special gift sets. At the flagship store, visitors can experience the campaign’s concept at a pop-up event.
Champagne Gold, a new color for the ReFa TREATMENT IRON, which introduces the new hair care category “Neo Treatment,” will go on sale on November 4, 2026. The product turns a dedicated serum into a fine mist using ultrasound and uses its proprietary design to deliver it to the hair and help it adhere. It is priced at ¥38,500 (tax included). Ivory is also scheduled to launch in January 2027.
ReFa ULTRA FINE BUBBLE KITCHEN will be released on November 4, 2026. The ultra‑fine bubble generator, developed for kitchen faucets, applies technology refined in shower heads to effectively clean oil stains and drainpipe grime using three water streams. Additionally, it moisturizes hands while achieving water‑saving effects, making everyday chores more comfortable.
ReFa HEART SCALP 2 will be newly released on October 16 as a scalp brush that loosens the scalp during shampooing. Its soft pins gently stimulate the scalp, providing a light, refreshing sensation. Available in four colors—Rose Gold, M Pink, M Mint Green, and M Purple—its price is 2,420 yen including tax, and it will be pre-sold at ReFa GINZA and Club Aira.
ReFa HEART ROSE Shampoo & Treatment is formulated with a rare Damask rose extract, leading to beautiful hair with shine and manageability. It contains Damask rose flower extract, water, oil, hyaluronic acid, and hydrolyzed silk as moisturizing ingredients, providing moisture and shine to each strand of hair. The fragrance is a rich rose with a harmonious blend of sweetness and depth, satisfying the senses. It will be released on October 16, 2026.
New 40 mm and 50 mm sizes of ReFa ULTRA FINE BUBBLE SUIGEN are now available for multi-unit residential buildings. Installed in a building’s water supply system, the units deliver ultra-fine bubble water to each floor and residence for use in showers, washbasins, and kitchens. The bubbles are smaller than pores and help remove dirt; reduced detergent and water use supports a lifestyle that is gentler on people, homes, and the environment.
Two new colors, Gloss Bordeaux and Gloss Navy, will be added to the ReFa HEART BRUSH lineup on October 1, 2026. They will be sold exclusively through the MTG online shop for ¥3,300, including tax. Suitable for everyday use or as a gift, the product line continues to expand in response to customer feedback.
ReFa HEART COMB IRON Aira is a USB-powered comb iron that transfers heat as you comb, shaping hair and smoothing its flow at the same time. Its Marquis structure reduces friction, and the five-color lineup supports polished styling with less damage.