ADSTAFF-HAKUHODO INC.

Established as the Okinawa branch of Standard Communications, an international advertising agency headquartered in Tokyo, becoming Okinawa's first full-service advertising agency. Represented clients such as Okinawa Bay Lease, Orion Beer, Ryukyu Bank, and Ryukyu Nissan.

Acquired sales rights and employees, founding Ad Staff Co., Ltd. with a capital of 10 million yen and appointing CEO Seiji Yamanouchi. It takes on a leading role as a comprehensive advertising company in local Okinawa.

By operating Okinawa's first large outdoor event, the Orion Beer Festival (now Orion Beer Fest), the company became the first advertising firm with an event division in Okinawa. From that year, events became more active.

Established a marketing department to introduce marketing into corporate sales strategies, product planning, and development.

Initiated a business partnership with Asahi Communications (now Asatsu-DK). The partnership ended in July 2002.

At the 35th year of founding and the 20th anniversary, refreshed the domain and organization, undertaking reforms including the corporate identity.

代表取締役社長　山里正光　就任。

Established an intranet with one computer per person, achieving information sharing and reform of business systems.

Signed a basic business partnership agreement with Hakuhodo, aiming to strengthen the mainland expansion of local companies.

At the 25th anniversary, the company launched a full business partnership with Hakuhodo. The name was changed to Ad Staff Hakuhodo, aiming for further development. It sought to strengthen nationwide expansion of local products and internationalization, and to establish innovative marketing through IT and a serious e-business initiative. The logo combined the 'A' of Ad Staff and the 'H' of Hakuhodo to design a powerful partnership. The name added the internationally recognized Hakuhodo to the Okinawa-established Ad Staff, expressing a deep and strong partnership, aiming to deliver services to both the Okinawa and national markets. Corporate colors are red and blue: red symbolizes the passion to challenge new areas daily and improve client service, while blue represents sharp insight, analytical skill, and nurturing an excellent culture. The service mark uses the Latin 'ADSTAFF' and the kanji '博報堂' to strongly convey the new name across a wide range.

Conducted a third-party rights issue, increasing the capital to 31.06 million yen.

Obtained certifications for the information security system 'BS7799' and the 'ISMS compliance evaluation system'. 'BS7799' certifies the operation of an information security management system (ISMS) compliant with the international standard ISO 27001, in line with the transition to that standard (December 2006).

Reorganized the structure and established the Marketing Solutions Bureau.

Celebrated the 30th anniversary of founding.

Established the Business Development Office, aiming to strengthen the digital domain.

代表取締役会長　山里正光　就任。代表取締役社長　城田　一　就任。

Approaching the 40th anniversary of founding. 15th anniversary of the partnership with Hakuhodo.

Relocated to Nakagawara, Naha City.

代表取締役社長　知念　直　就任。