| 1953年 |
ONITSUKA Marathon TABI is released, based on the traditional indoor "tabi" footwear that is still generally worn at sports meets in Japan at the time. The Marathon Tabi is equipped with features required for marathon running, including rubber soles and uppers that feature durable material and a hanging band. |
| 1953年 |
The same year, the TIGER mark MARUP shoe, designed specifically for marathon relay races, is released. The shoe is suited to the marathon running style, which demands speed and endurance. The shoe is designed to reduce fatigue during long-distance runs. The upper is made from vinylon, a material that is three times stronger than cotton and prevents sweating in the feet, and the shoe includes a heel sponge. |
| 1954年 |
The durable, water-resistant, lightweight material Nylon is used in shoes for the first time. Starting with AFTER BOOTS, nylon is actively adopted in shoes for various activities such as golf (in 1955), mountaineering, and basketball. |
| 1955年 |
A completely new type of shoe, which uses nylon in the upper, is released. The metal eyelets are not placed on the outside but rather hidden to prevent injuries during competitions. The ventilation holes in the toe area are another notable feature. In addition, the rolled design of the sole offers superior traction and slip prevention while also providing durability. This is the archetype of the modern wrestling shoe. |
| 1956年 |
It is the first shoe to adopt the synthetic rubber sponge sole material that maintains elasticity while preventing the sole from absorbing water. Compared to the rubber-soled shoes of the day, it is dramatically lighter with enhanced shock absorption. Designed for sprinting and protection of the muscles used for jumping, this training shoe features high-quality leather over the entire surface, with a sponge material added underneath the tongue to cushion the foot along the upper. The rubber sponge, which is a lightweight material with outstanding cushioning and durability, is also adopted by the MARUP series and becomes the standard material used for most current athletic shoes. The shoe is provided to the Japanese national team. |
| 1958年 |
After that, genuine leather MARUP for racing is released in 1958. The shoe features a lightweight rubber sponge sole with dramatically improved flexibility and shock-absorbing properties. The name MARUP stands for Marathon Up shoes. From this point forward, the MARUP series adopts a variety of advanced materials, all the way to the year 1981, when the successor SORTIE series is released. |
| 1960年 |
MAGIC RUNNER Marathon Shoe is Released. At the time, marathon runners expect to develop blisters on their feet as a matter of course. Defeating this preconceived notion is the inspiration behind the attempt to develop blister-proof shoes. |
| 1960年 |
Kenji Kimihara (winner of the silver medal in the International Marathon in 1968) wore The Magic Runner shoe and becomes a long-running product beloved by marathon runners. |
| 1964年 |
In addition to marathon and wrestling shoes, several other categories of sports athletic shoes are developed, including gymnastics shoes, soccer cleats, fencing shoes, and volleyball shoes, with many athletes enthusiastically adopting them. ONITSUKA marathon shoes are also successfully worn by the UK's Basil Heatley (winner of the silver medal in the International Marathon in 1964) and Japan's Kokichi Tsuburaya (winner of the bronze medal in the International Marathon in 1964). |
| 1964年 |
ONITSUKA launches a volleyball shoe perfect for the international six-a-side format in 1958. The shoe is named ROTATION 6 after the all-player attack style of play in which the six players rotate positions. The shoe is designed with a heel sponge to promote jumping ability and cushioning to reduce fatigue for long-time play. At the same time, the company also launches the ROTATION 9 shoe for the nine-a-side format. |
| 1966年 |
Clarino synthetic leather is used in athletic shoes for the first time. Clarino, which has outstanding water resistance, had been difficult to develop into athletic shoes due to its stiffness. However, improvements were made allowing it to be used in many product categories including marathon shoes, training shoes, and golf shoes. |
| 1966年 |
The Mexico line appear on products. ONITSUKA traditionally announces a new design for every four years. In 1966, after an in-house design competition, the Mexico line (the current ASICS stripes) are introduced. Later this design will come to represent ONITSUKA TIGER, ASICSTIGER, and ASICS shoes. |
| 1966年 |
The RUNSPARK series is released in 1966, after fixed-pin versions are offered to some track and field atheletes in 1964. The series includes the RUNSPARK DS-SP, Japan's first track and field spike with interchangeable pins. At this time, track and field events take place on dirt tracks, and since the track conditions change according to the weather, the athletes using fixed-pin spikes have to file and sharpen their own pins. |
| 1981年 |
From this point forward, the MARUP series adopts a variety of advanced materials, all the way to the year 1981, when the successor SORTIE series is released. |
| 1987年 |
On the tenth anniversary of its founding, ASICS adopts a new corporate identity. The slogan is changed from the previous "Sport: the Universal Language" to "Sports Technology for Active Lifestyles". At the same time, the ASICS logo typeface is changed from bold to a thinner font to refresh its image. |
| 1988年 |
Rosa Mota (gold medalist in the International women's marathon in1988) wears our marathon shoes to great success in various competitions. |
| 1989年 |
The Duosole is an outsole with a two-stage urethane resin design deployed in an synthetic suede fabric. The sole is light and remarkably flexible, with an excellent grip on the road surface. Launch of the Marathon SORTIE EX, the world's first shoe to adopt the Duosole. |
| 1990年 |
The ASICS Research Institute of Sports Science, built for the purpose of carrying out research and development of sports gear, is completed in Kobe City. The Institute is tasked with conducting more detailed and wider-ranging research into sports from a scientific standpoint. It is equipped with an all-weather athletic track with three different types of surface, two types of tennis court, a pool, an experimental gymnasium, an environmental laboratory that allows free control of temperature and humidity, a multi-purpose laboratory, a computer network system, a product laboratory, a sports medicine laboratory, and a training room. |
| 1992年 |
At the 37th Regular General Meeting of Stockholders, Seiji Mihara is appointed President and Representative Director, and Kihachiro Onitsuka is appointed Chairman of the Board and Representative Director. The event marks the start of new leadership for ASICS. |
| 1992年 |
A stylized letter 'a', the initial letter of ASICS, is adopted as a motif intended to express the idea of unlimited speed and the dynamism of sports. Its spiral structure evokes how the related businesses all rotate around the axis of ASICS core competence. |
| 1992年 |
The direct injection process is used in domestic production. Representative products include the INJECTOR 2002 (1992), INJECTOR LUGO (1991), and INJECTOR CREMA (1989). The products become longtime best sellers. |
| 1992年 |
Release of the GEL-SPOTLYTE basketball shoe, which is developed around the concepts of light weight for running and strong impact cushioning for players who place importance on speed. The shoe is characterized by bold thinking and unique design features that overturn the existing concept of a basketball shoe, such as getting rid of the rubber cup sole at the heel to save weight. |
| 1992年 |
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| 1992年 |
Yuko Arimori (silver medalist in the International women's marathon in 1992) wears our marathon shoes to great success in various competitions. |
| 1993年 |
PENTA-CLAW (Five-Claw) Baseball Cleat is Released. Whereas conventional baseball cleats generally had three teeth each on the front and the heel, the newly developed cleat features the PENTA CLAW (five-claw) design on the front of the foot. The model becomes the forerunner of current shoes with multi-toothed metal fittings. Later, other designs are announced, including the SPIDER CLAW (eight-claw) and DIGX CLAW. |
| 1993年 |
Release of the first model in the GEL-KAYANO series. It is a running shoe developed with the goal of comfort and protection in order to allow overpronating runners to comfortably cover long distances. This is a longtime best seller. The source of the name 'KAYANO' is the shoe's designer/developer, Mr. Toshikazu Kayano. |
| 1993年 |
Release of the first model in the GT-2000 series. It is a running shoe developed with the goal of comfort and protection in order to allow overpronators to comfortably cover long distances. The design is focused more on speed than the GEL-KAYANO series, and is therefore lighter. Like the GEL-KAYANO series, this is a longtime best seller. |
| 1994年 |
Europe Sales Management Company ASICS Europe B.V. is Established in Amsterdam, the Netherlands, as an overall controlling company for the many bases that are established in Europe. |
| 1994年 |
Johan Olav Koss of Norway (gold medalist in the International 1500, 5000, and 10,000 meter events in 1994) wears our speed skating suit to great success. |
| 1996年 |
Representative Director and Vice-President Yoshiyuki Takahashi is appointed as the new president. He begins by initiating a reconstruction based on 'looking outward, looking upward, and looking forward'. |
| 1997年 |
This sprint spike is developed based on the concept of 'Zero Loss Power.' A notable point of the design is the lack of shoelaces—the shoes are held to the foot with a three-point supporting belt. It is an innovative sprint spike with state-of-the-art technology, including a Kevlar twill weave (carbon fiber) in the upper to provide enhanced forefoot stability, while in the sole, the one-piece plate and sculpted heel counter deliver high rigidity to prevent twisting and distortion of the shoe. |
| 1997年 |
This basketball shoe is designed especially for student players seeking breathability while playing. The upper features a Russell mesh, and the sole is equipped with a 'magic ventilation system' with ventilation holes through the outsole and midsole. Later, the shoe was made lighter, and its lightness and breathability made it popular with junior and high school players. The 'GELBURST 20th' model was released in 2016 in celebration of the shoe's 20th anniversary. The product name BURST evokes the idea of 'bursting out in a sweat'. |
| 2004年 |
Italy's Stefano Baldini (gold medalist in the International men's marathon in 2004) and Japan's Mizuki Noguchi (gold medalist in the International women's marathon in 2004) wear our marathon shoes to great success in various competitions. |
| 2006年 |
Debut of new Solyte material, which increases impact cushioning by about 20% while being about half the weight of the conventional EVA material. It is adopted in a number of product categories, notably the GEL-KAYANO XII running shoe. It achieves significant weight reduction through the high-expansion foaming of a tough resin with excellent impact cushioning that is also used in car bumpers. |
| 2006年 |
After about three years of development effort, the next-generation running shoe is released. In running, impact cushioning and stability are said to conflict with each other, but in this case a new sole construction is able to raise both features to the next level. For lighter weight, the midsole adopts the Solyte material, which is lighter than EVA. |
| 2007年 |
Opening of the ASICS Store Tokyo, a specialty running store. The store introduces the service to help customers select shoes that match the characteristics of their foot type and running style. Later, more stores open outside of Japan, including London in 2008 and New York in 2009. |
| 2007年 |
The ASICS brand mark is updated as part of ASICS medium-term management plan, the ASICS Challenge Plan. The slogan is changed from the previous "Sport: the Universal Language" to "Sound Mind, Sound Body." |
| 2008年 |
Motoi Oyama is appointed President and Representative Director, and Kiyomi Wada is appointed Chairman of the Board and Representative Director. |
| 2008年 |
Two models are released in the new NIPPON MADE series branded as ONITSUKA TIGER. Every part of the shoe down to the tiniest detail is made in Japan. |
| 2010年 |
ASICS acquires all shares of Swedish outdoor gear company HAGLÖFS HOLDING AB, making it a consolidated subsidiary. |
| 2012年 |
Saori Yoshida (gold medalist in the International women's wrestling in 2004, 2008 and 2012) wears our wrestling shoes and singlets to great success in various competitions. |
| 2012年 |
The ONITSUKA TIGER Omotesando flagship store opens in Shibuya, Tokyo, to commemorate the 10th anniversary of the revival of the Onitsuka Tiger brand. In terms of floor area, it is the largest of all directly-managed ONITSUKA TIGER stores in the world. |
| 2012年 |
All baseball goods are integrated into the ASICS brand, starting with a new series of top-class products to be released in the 2013 season. |
| 2013年 |
ASICS becomes the official supplier to the South Africa Rugby Union (SARU). As well as providing kit to the "Springboks", ASICS supplies kit and apparel to their associated national teams, including the men's and women’s 7-a-side teams and all age-group teams. ASICS also signs an official sponsorship agreement with the Australian Rugby Association (ARU). ASICS provides apparel and footwear worn in official games and practices to the Australian national team (the "Wallabies") as well as the men's and women’s 7-a-side teams and under-20s teams. |
| 2015年 |
Release of MetaRun, ASICS most innovative running shoe ever, featuring high technology developed over a period of three years. Tasked with the mission of making the best running shoe possible, scientists at the ASICS Institute of Sport Science equip the shoe with five new technologies (four of which are patented). The goal is to maximize all four core long-distance running features: light weight, stability, fit, and cushioning. |
| 2015年 |
ASICSTIGER brand is re-issued and a full product lineup is rolled out to meet the expanding "sports lifestyle" market demand. |
| 2016年 |
Multi-Sport FLAME Series Based on “Connection” Concept is Released. |
| 2016年 |
ASICS acquires Fitness Keeper, Inc. in the USA as a wholly owned subsidiary. Fitness Keeper is the operator of Runkeeper, a global fitness tracking app. |
| 2016年 |
ASICS unveils the fuzeX running shoe, which provides the ideal balance between performance and style. The fuzeX is designed to meet the needs of running enthusiasts who enjoy incorporating running and training into their lifestyle. It is equipped with fuzeGEL, a GEL sponge material with excellent impact cushioning that has been improved to deliver both light weight and responsive bounce. ASICS latest cushioning technology, fuzeGEL, is a new lightweight combination of GEL technology infused foam that absorbs rearfoot shock, shifts it to the forefoot, and bounces back, providing lightweight adaptable comfort. |
| 2016年 |
Launch of a running shoe equipped with FlyteFoam, the lightest midsole material in the history of ASICS. FlyteFoam is approximately 55% lighter than ASICS traditional EVA midsole materials and has excellent durability and cushioning properties. This allows FlyteFoam to unleash runners’ speed by providing both light weight and cushioning. |
| 2016年 |
Opening of ASICSTIGER Shinsaibashi, the first ASICSTIGER flagship store. This is followed by the openings of ASICSTIGER Garosugil in Korea and ASICSTIGER Lafayette Soho in the USA. |
| 2016年 |
The new logo features similar typography to the original corporate logo from 1977 (when ASICS was founded) and adds the word TIGER. The new logo expresses the universal dynamism of the sports brand and conveys a power that paints a picture of an active lifestyle. |
| 2017年 |
ASICS announces the opening of ONITSUKA TIGER Omotesando NIPPON MADE in Tokyo. The store is the world's first NIPPON MADE series retail store under the ONITSUKA TIGER brand. |
| 2017年 |
ASICS opens ASICS REGENT STREET FLAGSHIP, its largest flagship store, on London's Regent Street. It is the first company-owned store to carry a comprehensive selection of all four company brands: ASICS, ASICSTIGER, ONITSUKA TIGER, and HAGLÖFS. Later, ASICS Harajuku Flagship opens in Tokyo as ASICS largest flagship store in Japan, and ASICS Fifth Avenue Flagship opens in New York as ASICS first flagship store in the United States. |
| 2017年 |
The new branding message 'I MOVE ME,' which positions ASICS as a brand for today's athletes as well as the next generation, is announced. |
| 2024年 |
Bashir Abdi (silver medalist in the men's marathon at the Games of the XXXIII Olympiad) wore our marathon shoes to great success |
| 2024年 |
ASICS conducted the Desk Break experiment to explore the connection between daily desk work and mental wellbeing,examining its impact on office workers. Based on the findings, we encouraged taking a 15-minute desk break for physical activity. On World Mental Health Day, October 10th, we invited office workers to join the #DeskBreak movement and feel the mental benefits. |
| 2025年 |
ASICS Corporation established the ASICS Foundation, dedicated to addressing social issues through exercise and sport. The ASICS Foundation will support projects and organizations that share its belief in the power of movement on body and mind. In 2025, Six applicants have been selected for the grant program, while two organizations have been selected for the partnership program. It will provide grants to organizations that support young people, individuals with disabilities, women, and those facing social or economic hardships through sports and exercise initiatives. The Foundation will promote sports engagement through grants and infrastructure development. This includes organizing sports competitions and events, implementing comprehensive sports programs, training coaches and sports leaders, and creating engaging sports content. |
| 2025年 |
ASICS launched METASPEED™ SKY TOKYO and METASPEED™ EDGE TOKYO along with a brand new, the METASPEED RAY, which is designed with a focus on lightweight performance. Featuring a truly advanced design, the shoe weighs just 129 grams (based on a men’s size 9), placing it among the very lightest carbon-plated distance racing shoes available on the market as of 2025. The shoe features a minimal carbon plate to help propel athletes forward at the foot-strike phase without adding undue weight to the shoe. Also adding to the shoe’s energetic underfoot feel is its evolutive Dynamic Drop Structure, in which the fast defamation of the FF LEAP™ foam as your foot hits the ground creates a significantly greater drop than the 5mm drop in the shoe’s original design. |
| 2025年 |
Athletes who wore our shoes won four gold, one silver, and four bronze medals at the World Athletics Championships Tokyo 25. Additionally, we provided official uniforms for the teams of Japan, the Netherlands, Belgium, the Refugee Olympic Team, etc. Athletes from these teams collectively won two gold, three silver, and five bronze medals, totaling ten medals. The "ASICS House," held exclusively at the Japan Olympic Museum, served as a hospitality center for athletes and related personnel during the Championships. This facility showcased ASICS's latest technology while embodying the brand slogan "Sound Mind, Sound Body," which reflects the company's founding philosophy. It provided a valuable opportunity for athletes and stakeholders to deeply understand the essence of the brand. |
| 2025年 |
ASICS Corporation was awarded the IR (Investor Relations) Grand Prix at the “2025 IR Award” selected by the Japan Investor Relations Association (JIRA). This marks the first time ASICS has received the Grand Prix.
The “IR Award” recognizes companies that demonstrate a profound understanding of the purpose of investor relations, actively engage in IR activities, and achieve outstanding results such as receiving great support from market participants.
ASICS first received the Best IR Award in 2023 and again in 2024. With this third consecutive recognition, ASICS has now been honored with the IR Grand Prix.
ASICS will continue to actively engage in two-way communication with capital market stakeholders and strive to enhance its disclosures and dialogue opportunities in line with the needs of the market. ASICS aims to further enhance its corporate value by advancing IR initiatives unique to the company. |
| 2025年11月 |
ASICS Corporation supported the Japanese delegation participating in the "25th Summer Deaflympics Tokyo 2025," held in Tokyo in November 2025, as an official partner of the Japanese team for the Tokyo 2025 Deaflympics. Through this partnership, ASICS provided shoes, apparel, and accessories to the Japanese athletes and staff. The event was organized by the International Committee of Sports for the Deaf (ICSD).
The Deaflympics is an international multi-sport event for athletes who are deaf, held every four years. The event marked the 100th anniversary of the Deaflympics and was held in Japan for the first time.
This partnership was realized because our commitment to promoting and advancing sports for deaf and hard-of-hearing individuals, as well as its contribution to the healthy development of the nation’s physical and mental well-being, aligns with the vision of ASICS. |
