House Foods Group Inc.
基本情報
- 所在地
- 6-3 Kioicho, Chiyoda-ku, Tokyo 102-8560, Japan
- 社長
- 資本金
- 9,948,320,000 円 (99 億円)
- 従業員数(単独)
- 260 人
- 従業員数(連結)
- 6,248 人
- 開始日
- 1947-06-07
- 終了日
サイト
事業内容
関連会社
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関連図
沿革
The 'Curry Powder' was sold in Japan for the first time. Yasuke Urakami is the founder of the medicinal chemical raw material store 'Urakami Store', which was also the predecessor of the Hojyu Food Group; at that time, a customer commissioned him to sell bottled curry powder. He took this opportunity to focus on researching curry powder. This was the first step towards the curry culture of the Hojyu Group.![]()
「Home Curry」的製造與販售就此展開。浦上靖介從稻田食品製造所 (Inada Food Factory) 取得小阪工廠 (Kosaka Factory) (現今的大阪府東大阪市),以及「Home Curry」的商標和販售權,並認真展開他的食品生產和行銷業務。![]()
The birth of 'Hojyu Curry'. It was the industry's first advertising promotion through product display. Due to product improvements, sales gradually began to increase. Yasuke Urakami's wife, Yasuyo, told him that 'Japan does not have the concept of "Home"... but "House"!' Thanks to his wife's assurance, Urakami was convinced that 'House' was the perfect term for his Japanese brand.![]()
Promotion using an 'advertising vehicle'. An advertising vehicle resembling the packaging style of 'Hojyu Fast Food Curry' contributed greatly to sales growth. The truck would stop outside small shops nationwide and play an advertisement song, with a announcer and a musician promoting through microphones.![]()
好侍食品第一款即食袋裝咖哩產品。因為產品可以在室溫下長時間保存,同時在加熱後即可享用,因此我們在品牌命名中使用了「咖咖樂」(kukure) 這個字,日文即為「無需烹煮」之意。這項新產品就叫做「好侍咖咖樂咖哩」。![]()
Japan Aerospace Exploration Agency (JAXA) specially developed three types of ready-to-eat Japanese space curry products for Japanese astronauts, which were officially certified in June 2007, and also promoted as 'Space Curry' (beef flavor) to the public.![]()
The Great East Japan Earthquake occurred in 2011. Hojyu Food launched a curry that can be eaten without heating, which can be used as emergency food during disasters. This curry does not contain seven specific allergens in Japan (eggs, milk, wheat, buckwheat, peanuts, shrimp, crab), allowing anyone to eat safely. It also has a shorter cooking time and can be used in various situations.![]()
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