Taiwan Kirin Beer Co., Ltd.

Began importing Ichiban Shibori beer from Japan following the opening of Taiwan’s imported beer market.

罐裝一番搾啤酒

Established Taiwan Kirin Engineering Co., Ltd.

Invited internationally renowned director Hou Hsiao-hsien to make the company’s first beer commercial.

由吳念真擔任 「一番搾啤酒」首位代言人

Became the year’s top brand in advertising awareness and imported beer brand awareness.

瓶裝一番搾啤酒

Renamed Taiwan Kirin Beer Co., Ltd.; KIRIN became the No. 1 imported beer brand.

Released the commercial theme song “Wandering to Tamsui,” which became the most requested song at KTV venues.

全台掀起「乎乾啦」流行語風潮，「麒麟」的品牌提示知名度達 99%

Launched “Bar Beer,” an original Taiwanese brand aimed at young consumers, in response to Taiwan’s accession to the WTO.

Bar BEER 啤酒

Taiwan Kirin Beer celebrated its 20th anniversary.

「Bar啤酒大玻璃瓶」上市

Introduced Kirin beverage brands, including Afternoon Tea and Nama-cha, and launched the beverage business.

Afternoon Tea product line.

「一番搾啤酒」口味升級為麥芽 100% 的純麥啤酒

一番搾啤酒(麥芽 100% 的純麥啤酒)

導入「冰結」伏特加水果調酒，展開 RTD 調酒事業

「一番搾桶裝生啤酒」上市

冰結

「Bar 啤酒小玻璃瓶」上市

「一番搾 Frozen 啤酒冰沙」上市

Opened the first Ichiban Shibori Frozen Garden store outside Japan in Taipei.

一番搾 Frozen 啤酒冰沙

Established a project and prepared a CSV white paper to develop a locally adapted Creating Shared Value (CSV) strategy.

確立中期方向，並在全體員工的實踐下，不斷創造共享價值

Growing together with society to become an indispensable CSV company in Taiwan.

導入「富士山麓」威士忌，展開威士忌事業

基於CSV創造價值的理念，在「健康」領域

導入「一番搾 零糖質」啤酒