Century Yuasa Batteries Pty Ltd.

Established in 1928, Century Yuasa Batteries has grown to become the undisputed market leader in the Australian Automotive battery market.

The first Century factory was established in Alexandria, Sydney, to produce both battery components and finished batteries for the Sydney market.

Sales grew after Century Yuasa introduced large national aftermarket retail sales networks. Century Yuasa implemented major upgrades to the Carole Park manufacturing facilities, including the addition of the latest in automated strip-mill and expander-line equipment. Century Yuasa made substantial product improvements by introducing new battery technologies, creating batteries better suited to Australia’s harsh conditions.

Century Yuasa launches the next generation of Australian made batteries with the introduction of a new range of Sealed Maintenance Free (SMF) products. Designed and built right here in Australia, this new range of Blue and Yellow SMF batteries continue to build on Century’s reputation for quality and innovation and feature an array of design improvements and specialist internal components to better suit Australia’s extreme climate and harsh conditions. The culmination of over 2 years of research and development and a multi-million dollar investment in their Queensland based manufacturing facility, this new range of batteries will ensure Century are ideally placed to meet the changing needs of the market place and the demands of todays modern vehicles.

Century Yuasa unveiled its new state-of-the-art plate making machine, which will increase battery production by 20% to over 1.3 million batteries a year: production rates never before seen at the factory. Continued factory upgrades enable products to be offered with extended warranties of up to 40-months, underscoring Century's commitment to manufacturing in Australia and supporting local jobs.

For the past 95 years, Century have been designing and building their iconic blue and yellow batteries right here in Australia. With the support of a network of over 7,000 resellers across the country, we're on track to achieve a 'Century' in business in 2028.