Calbee Moh Seng Pte. Ltd.

Established Matsuo Food Industry Co., Ltd., the predecessor of the company.

Renamed to Calbee Inc. Aiming to create products that benefit people's health, the company combined "Cal" from calcium and "Bee" from vitamin B1 to form the name Calbee. At that time, the popular product "Calbee Caramel" was promoted with a scooter advertisement and the launch of Kappa Arare.

Launch of Kappa Ebi Sen.

Started exporting overseas. "Kappa Ebi Sen" was exported to Southeast Asia and Hawaii, and in 1967 it began exporting to North America. The founder, Takashi Matsuo (Central), went to America for the New York exhibition of "Kappa Ebi Sen."

Expansion of domestic production sites. Started operations at the Utsunomiya plant (Tochigi Prefecture). In 1969, operations at the Chitose plant (Hokkaido, now Hokkaido Plant) also began, expanding domestic production sites.

Established a subsidiary in North America. Focusing on the snack market size in North America, Calbee established its first overseas base.

Launch of Sapporo Potato.

Moved headquarters to Tokyo and changed the company name to Calbee Inc. Aiming to expand nationwide, the headquarters moved to Tokyo and the company name was changed to Calbee Inc.

Launch of potato chips.

Established Calbee Potato Inc. as a group company managing raw potatoes. It worked to establish a new Japanese agricultural style by signing cultivation contracts with farmers.

Adopted aluminum vapor-deposited film. To preserve product freshness, the industry’s first aluminum vapor-deposited film was adopted in packaging.

Entered the cereal business. Launched granola and corn flakes, entering the cereal market. Aimed to establish a new business next to snack foods.

Strengthened logistics infrastructure. Established Snack Food & Service Inc. (now Calbee Logistics Inc.) for freight transportation and warehousing. Working on logistics reform across the supply chain.

Launch of fruit granola (currently FruGRA).

Expanded influence in Asia. After establishing Calbee Tanawat Co., Ltd. in Thailand in 1980, Calbee Four Seas Co., Ltd. was established in Hong Kong.

Launch of Jagari.

Started IT management of potato fields. Introduced weather stations to measure sunlight, wind speed, temperature, humidity, and soil moisture. Analyzed data and provided feedback to contracted farmers, improving raw material quality and ensuring stable supply.

Establishment of R&DDE Center (now R&D Center) as a research and development base in Utsunomiya City, Tochigi Prefecture.

Release of Jagabee

Business and capital alliance with PepsiCo. Concluded a business and capital alliance with PepsiCo, a major American food company, and made Japan Frite Re (Inc.) a subsidiary.

Intensification of overseas expansion. Starting with the establishment of a joint venture in Korea this year, overseas bases were established one after another: Indonesia (joint venture) in 2013, the United Kingdom (wholly owned) in 2014.

Listing on the First Section of the Tokyo Stock Exchange on March 11

Release of Harvest Snaps

Expansion of sales channels overseas. Established Calbee E-commerce Limited to enhance brand awareness of Calbee in the Chinese-speaking region and actively promoted sales through e-commerce.

Release of Potato Chips Crisp (now Crisp)

Release of miino

Made Potato Kaitsuka (now Calbee Kaitsuka Sweet Potato Co., Ltd.) a subsidiary