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Founded in 1977, Japan Horse Industry Promotion has been importing and selling riding equipment, supplying products to riding clubs and department stores nationwide.
In 1997, opened its own showroom next to Tokyo JRA Horse Riding Park.
Celebrated its 40th anniversary in 2017.
Since 2019, became part of the Nippon Menkō Co., Ltd. (Nikke) Group, and will continue to enhance products and improve services based on tradition, achievement, and trust.
Due to internal training, the company will be temporarily closed on Thursday, November 5. We apologize for any inconvenience caused to our customers and ask for your understanding and cooperation.
Due to Silver Week closures at Japan Equestrian Promotion's head office and distribution center, shipments to wholesale customers will follow an irregular schedule. See the attached PDF for details. Year-end and New Year closures will also affect shipping. The company appreciates customers' understanding and cooperation.
As of August 31, 2026, Japan Equestrian Promotion reported delivery delays to all of Hokkaido and parts of Fukui Prefecture due to heavy rain. Affected Fukui areas include Fukui, Ono, Katsuyama, Awara, Sakai, and Yoshida District. Areas may change depending on weather and road conditions. The company apologizes for the inconvenience.
Japan Equestrian Promotion Co., Ltd. will close its head office on Wednesday, September 2, for distribution-center inventory. Orders and inquiries received during the closure will be handled on the next business day. A separate schedule has been provided for wholesale shipments.
Product information has been added to the DOWNLOAD page for use in promotions. Links are available to download advertising flyers and visit the HORSY NET STORE.
Thank you for your continued support of Japan Equestrian Promotion. Prices for some domestically sourced products will be revised. See the linked PDF for details. The company apologizes for the inconvenience and appreciates customers' understanding and cooperation.
Due to Typhoons No. 7 and 8, Japan Equestrian Promotion's showroom will open at 12:30 p.m. on Saturday, June 27, 2026. The change is intended to protect customers and employees and account for transportation disruptions. The company apologizes for the inconvenience and appreciates customers' understanding.
Thank you for your continued support of Japan Equestrian Promotion. Prices for some domestically sourced products will be revised. Please see the linked PDF for details. The company apologizes for the inconvenience and appreciates customers' understanding and cooperation.
Due to Golden Week closures at Japan Equestrian Promotion's head office and distribution center, shipments to wholesale customers will follow an irregular schedule. See the attached PDF for details. The company apologizes for the inconvenience and appreciates customers' understanding and cooperation.
Japan Equestrian Promotion Co., Ltd. has published a new general catalog, available for download from its website. Individuals who would like a copy should contact the showroom; wholesale customers should contact the head office.