AFC Corporation

The origin of AFC was in 1969, when health food flyers were handmade and distributed from a home-office.

Founded "Asayama Trading" in Shizuoka City, Shizuoka Prefecture

Established "Ajio Foods Corporation" (now AFC-HD Amus Life Science Corporation) as a health food manufacturing division

Launched "Asayama Family Club" as a mail-order division of Ajio Foods Corporation for health foods

Organized Asayama Family Club into a corporation and renamed it "AFC Corporation"

Established "Japan Preventive Medicine Research Institute" (now Japan Preventive Medicine Research Institute Inc.) within Ajio Foods factory for research and development of health foods

Made "I-S Network Inc.," a mail-order company for furniture, living goods, health equipment, and daily miscellaneous goods, a 100% subsidiary to expand sales items

Started wholesale business for major mass retailers, supermarkets, drugstores, and convenience stores

Established "Kenko TV Inc." for the purpose of disseminating health information

In 2005, Amus Life Science Co., Ltd. (now AFC-HD Amus Life Science Co., Ltd.) was listed on JASDAQ, marking a new challenge.

Completed new company building and relocated headquarters to 2-4-3 Toyoda, Suruga-ku, Shizuoka City

Capital increased to 200 million yen

The pharmaceutical company "Honzo Pharmaceutical Co., Ltd." and the natural food company "Seijitsu Village Co., Ltd." (now merged into AFC Corporation) are added to the group companies.

"Kabu-shiki Kaisha Kabuki" (now merged into AFC Corporation) is added to the group.

"Kabushiki Kaisha Moriya" (now merged into AFC Corporation) is added to the group.

In March 2010, the company decided to return to its founding spirit, changed its name to the current AFC-HD Amus Life Science Co., Ltd., and declared "Passion" as its theme for further leap forward.

Honjo Village Co., Ltd. and Moriya Co., Ltd. are merged through absorption to streamline as a future-creating enterprise.

On September 1, 2011, with the operation of the new Kuniyoshida factory, the sales divisions of the group companies—direct sales (mail order division), retail (department store retail division, with 74 stores nationwide as of August 31, 2011, including AFC Moriya and Seijitsu Village), and wholesale (sales division)—were reorganized to maximize their strengths and group synergy under a new corporate identity. The new AFC (Asayama Family Club) inherits the spirit of "Heart Management" and adopts the corporate slogan "Future Creation Enterprise" (Advanced Future Creative), aiming to innovate in health and beauty sectors. On September 1, 2011, AFC-HD Amus Life Science Co., Ltd. launched its third factory in Shizuoka, and with the opening of the Tokyo branch of AFC, established a new organizational system called AFC Union, with leaders in each region (Tokyo branch, Shizuoka headquarters, Osaka sales office), to foster cross-regional and cross-department collaboration.