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Horch became independent, ventured into business, and founded Horch & Cie. Motorwagen Werke (Horch & Cie Automobile Industry) in Cologne
Horch moved the company to Reichenbach in the eastern German state of Saxony
Horch relocated the company to Zwickau
August Horch's early victory at the Hekko Marlar race where he took the steering wheel of a race car
August Horch left the company he founded
Founding of Audi
Horch left the company after conflicts with the board of directors and supervisory board, and shortly thereafter founded a second company in Zwickau
The second company founded in 1909, Audi, achieved even greater success
August Horch popularized the Audi brand internationally through his success at the Austrian Alpine Run
Audi achieved a three-peat at the Austrian Alpine Run
Audi achieved a three-peat at the Alpine Run
From 1912 to 1914, Audi achieved a three-peat; shortly after its launch, Audi cars quickly became widely known
Vandaler participated in the Austrian Alpine Run
Audi's Type C 14/35 hp became known as the "Conqueror of the Alps"
Audi Automobilwerke GmbH became a corporation
After World War I, August Horch left Audi, moved to Berlin, and began working as an automotive specialist
DKW actively entered motorsports and secured 1,000 victories over two years
NSU competed in the first German Grand Prix held at the Berlin Abus Circuit
Thomas Fuhr will become CEO of Audi Formula Racing GmbH on November 1. Based in Neuburg an der Donau, the company develops and manufactures the power unit for Audi’s Formula 1 project. The FIA awarded the site a three-star environmental certification, its highest level.
Thomas Fuhr will become CEO of Audi Formula Racing GmbH on November 1. Based in Neuburg an der Donau, the company develops and manufactures the power unit for Audi’s Formula 1 project. The FIA awarded its Neuburg development site a three-star environmental certification, the highest level under FIA guidelines.
Audi says it is planning its first production site in the United States to strengthen its long-term competitiveness. It describes local U.S. production as strategically and economically important, and says the public appearance with the U.S. President has raised questions that the company aims to address.
Audi has announced plans to build its first production site in the United States, aiming to boost long‑term competitiveness. The company highlighted the strategic and economic importance of local production and clarified the context behind the decision following a public appearance with the U.S. President.
Audi plans to establish its first U.S. production site in Georgia as part of its global growth strategy. The company intends to invest around $4 billion and create approximately 4,500 jobs.
Audi plans to establish its first U.S. production site in Georgia as part of its global growth strategy. The company intends to invest around $4 billion and create approximately 4,500 jobs.
The Audi Q9 introduces a world‑first three‑dimensionally curved digital OLED panel, marking the first use of this technology in the automotive industry. This third‑generation OLED offers new safety and communication possibilities, continuing Audi's decade‑long OLED success story.
The Audi Q9 marks the production debut of a technological world first: a three‑dimensionally curved digital OLED panel used for the first time in the automotive industry. Third‑generation digital OLED technology offers new possibilities for safety and communication. This milestone continues Audi’s decade‑long success story in lighting technology.
Audi will continue its collaboration with the International Ski and Snowboard Federation (FIS) as its exclusive automotive partner through the end of the 2029/2030 season. Audi has been involved in the FIS Ski World Cup since 2002 and will remain its title sponsor through 2030.
Audi has extended its partnership with the International Ski and Snowboard Federation (FIS) through the end of the 2029/2030 season, remaining the exclusive automotive partner and title sponsor. The company has been involved with the FIS Ski World Cup since 2002 and continues to support the event with models such as the Audi RS 5 Avant and Audi Q7.