Miyoshiya Main Store

The predecessor of Miyoshi-no, rice wholesaler 'Fujiya', began a rice shop in Saidoji, Okayama.

They became a merchant for the Matsudaira family and were allowed to bear the surname with a sword as a warehouse manager of Tsuyama Domain. The surname granted by the Matsudaira family was Ihara.

When Tsuyama Domain was abolished, the rice wholesaler was forced to close. The fifth generation owner, Yahaemon (1845-1918), had his brother Yujirō (1849-1910) become the shop owner. Afterwards, he began trading rice as a broker at the Chōgohama Rice Exchange.

They opened the upscale inn 'Miyoshi-no' in Tense (near Kyōbashi), Okayama.

They started tea and bento sales with hospitality at Okayama Station premises.

Started tea and bento sales within Okayama Station premises (established bento business).

They opened a two-story Western-style building as a preparation room on the north side of Okayama Station platform. The facility later changed its name to 'Miyoshi-no Beer Hall' and became one of the pioneers of Western-style restaurants in Okayama.

Established the partnership company Miyoshi-no Main Store.

Organizational change to Miyoshi-no Main Store Co., Ltd.

They built the 'Miyoshi-no Hall' in front of Okayama Station, equipped with a bento factory, restaurant, café, banquet hall, and wedding venue. This hall boasted state-of-the-art luxurious facilities, including the then-rare automatic doors, and upon opening, many people came in and out repeatedly even though there was no need.

Constructed Miyoshi-no Kaikan (5-story reinforced concrete) in front of Okayama Station. Sold station bento, retail bento, folded foods, operated grill, cafe, restaurant. Installed first automatic doors in Chugoku region, diversified into beer garden, etc.

They opened a beer garden on the roof. It was the first authentic beer garden in western Japan.

They launched a new product called 'Matsuri-zushi'. They intended to sell the traditional Okayama dish 'barazushi' as a station bento, but due to shelf-life concerns, they couldn't mix dried hiyashi into the sushi rice, and to differentiate from 'barazushi' where the ingredients are mixed into the rice, they decided to rename it. Thus, under the proposal of Hideo Wakabayashi, it was named 'Matsuri-zushi'.

They built 'New Miyoshi-no' in Aoe, Okayama City, which includes a wedding venue, banquet hall, restaurant, café, etc., and relocated the bento packaging manufacturing plant.

Built various bento and folded food manufacturing plant (11,000 sqm) in Aoe, Okayama City. Also housed restaurant, cafe, various banquet halls, wedding venues, etc.

They opened 'Kurashiki Miyoshi-no' in Kurashiki City. They launched a new 'Kuri Okowa' (sweet chestnut rice cake). They began operations at the Kōō Service Area (downhill line) on the Chūō Expressway.

They began operations at the Nanatsukagahara Service Area (downhill line) on the Chūō Expressway.

They opened the fairy-tale terrace 'The Little Prince' at Okayama Terminal Hotel. They built the Miyoshi-no Main Store Kōō factory in Kaita District, Okayama Prefecture.

They opened 'New York New York Aoe' in Aoe Miyoshi-no. They opened the restaurant 'Picadilly Circus' in Aoe Miyoshi-no. They opened the steakhouse 'Arc de Triomphe' in Aoe Miyoshi-no.

They opened the restaurant 'Queens Elm' at Eki Mae Miyoshi-no.

They opened the steakhouse 'Hana' at Eki Mae Miyoshi-no.

They opened the restaurant 'Cute Pie Café' inside Okayama Prefecture Comprehensive Ground.

They opened the observation restaurant 'Miyoshi-no Okayama Airport' inside Okayama Airport.

Opened a restaurant on the ascending line of the Sanzan Service Area (Yonago Expressway).

Opened a bento shop at JR Kurashiki Station. New product "Hello Kitty Matsuri-zushi" released.

Established and relocated various bento and folded food manufacturing plant in Kuwano, Naka-ku, Okayama City.

Closed Okayama City Aoe factory, etc. Established and relocated various bento and folded food manufacturing plant in Kuwano, Naka-ku, Okayama City.

To commemorate the 40th anniversary of the Sanyo Shinkansen between Okayama and Shin-Osaka, sold the bento "Mie 4-Item Makunouchi".

Received a letter of appreciation and award from the Minister of Agriculture, Forestry and Fisheries.

Newly released "Korakuen Bento".

[JR Takamatsu Station] Takamatsu Station Bento Shop Opens for Sale

[JR Tokyo Station] Station Bento Shop "Matsuri" Opens for Sale

Closed the Miyoshi-no Kaikan due to redevelopment of Okayama Station area.

Closed Miyoshi-no Kaikan due to redevelopment of Okayama Station front area.

Opened "hibiki-ya" at Okayama Station (Sante Okayama South Building) with the concept of daily bento.

Opened "hibiki-ya" at JR Okayama Station (Sante Okayama South Building) with daily bento concept.

Started selling "tabebento" station bento at JR Shin-Osaka Station.

100% ownership of Tanimaya Store Co., Ltd.

Opened sales at Shin-Osaka Delicacy Station Central Store at JR Shin-Osaka Station.

Obtained certification compliance for the "JFS-B Standard" issued by the General Incorporated Foundation Food Safety Management Association.

Renewal of the homepage and EC site: Launch of the 'NEW MIYOSHINO' initiative.