Opt Inc.

Established as Decalegs LLC (now Digital Holdings)

Mainly engaged in FAX and telemarketing

Renamed to Opt Inc.

Entered e-marketing business

Full-scale entry into internet advertising agency business

Developed and launched advertising effectiveness measurement tool "ADPLAN"

Certified as Best Partner by Yahoo! JAPAN

Listing on the JASDAQ

Business partnership with Dentsu Inc. in the e-marketing field

Become No.1 in market share as an internet advertising agency

Capital and business partnership with Culture Convenience Club Co., Ltd.

Co-founded Platform ID Inc., a data platform business, with Culture Convenience Club Co., Ltd.

Capital and business partnership with Retailig Inc. (USA) and launch of O2O customer acquisition support service

Listing on the First Section of the Tokyo Stock Exchange

Established Opt Inc. through a spin-off from Opt Holdings (now Digital Holdings Inc.)

Establishment

Okinawa Coral Office and Okinawa Coral Creative Office

Certified by the Okinawa Prefecture Work-Life Balance Enterprise Certification System and the Okinawa Prefecture Human Resource Development Enterprise Certification System

Transferred the advertising effectiveness measurement tool ADPLAN to Ilgrum Inc.

The only domestic company to obtain both Measurement and Performance certifications in the LINE Biz Partner Program, a partner for LINE's corporate services sales and development

Reorganized Opt Inc.'s business: digital marketing business absorbed into Digital Shift Inc., DX business absorbed into Opt Digital Inc., and reorganized the organization

Launched the integrated data utilization platform ONE’s Data (Wans Data) for the post-Cookie era

Launched the EC data integration platform Oxcim

First in the industry to realize effective advertising creatives using ChatGPT and predictive AI

Developed CRAIS for Text

Integrated Digital Shift Inc., Opt Incubate Inc., Connectm Inc., and Retailig Inc. into Opt Inc., and reorganized group consolidated subsidiaries

Certified as Premier for two consecutive terms in the LINE Yahoo Partner Program

Expanded in-house support and launched co-marketer®

Opt Inc. is the sole domestic agency recipient of the newly established 'Display New Hero' at the Meta Agency First Awards.

Launch of AI Era Search Experience (LLMO/AIO) Optimization Consulting Service.

Official launch of CX development support 'DIGGIN’ CX®' for maximizing customer LTV.

Opt Inc. is the sole domestic agency recipient of the newly established 'Vertical New Hero – Human Resources Service Division' at Meta Agency First Awards Japan 2025, and two of its planners were selected as 'Planner of the Year' among only five nationwide.

Becomes a wholly-owned subsidiary of Hakuhodo DY Holdings, entering a new stage of growth.