Life On Products Co., Ltd.

§01

Basic information

BASIC

Head office: 2F, Four Bridges Star Building, 1-12-19 Minamihorie, Nishi-ku, Osaka City, Osaka Prefecture
Chief executive: Yuuichi Ikeda
Capital: 10,000,000
Employees (non-consolidated)
Employees (consolidated)
Start date: 2003-07-29
End date

§02

Websites

2 DOMAINS

https://lifeonproducts-online.com/

https://lifeonproducts.co.jp/

§03

Business

34

Providing products and services that create colorful and positive value in everyday life

Home appliances

Household and lifestyle goods

Beauty and bath

Seasonal home appliances (summer)

Seasonal home appliances (winter)

Lighting

Related accessories and consumables

Room fragrance

Digital accessories

Hammocks, teepees, tents

Lights and ceiling fans

Motorcycles and outdoor

Living

Diffusers

Hammocks

Teepees and tents

Ceiling fans and lights

Light bulbs

Bicycles

Bicycle Accessories

Leisure

Beauty

Accessories & Consumables

Brand

PRISMATE

RERUU

EVOOCH

TOUCHBeauty

mottole

Direct Sales Unit

D to C Business

B to B SERVICE

Corporate Customer Services

§04

Related companies

4 COMPANIES

Company name	Group	Parent	Subsidiary	Customer	Supplier	Alliance	Bank	Shareholder
TOUCHBeauty Alliance
Sumitomo Mitsui Banking Corporation Bank
Mitsubishi UFJ Bank Ltd. Bank
King Jim Co., Ltd. Shareholder

Names without a link are companies not yet registered in OpenBizGraph

§05

Network

NETWORK

§06

History

45 EVENTS

2003-07-28

LifeOnProducts Co., Ltd. was established on July 29, 2003.

2003-07-28

Establishment

2004

Established as a wholesale business for various products in Kizugawa, Naniwa-ku, Osaka City.

2004

Established the Direct Sales Unit and began focusing on direct-sales manufacturer-vendor business.

2004

Established as a wholesale business for various products in Kizugawa, Naniwa-ku, Osaka City

2004

Started exhibiting at the Tokyo International Gift Show

2004

Established in Kizukawa, Naniwaku, Osaka as a wholesale industry for a wide variety of products.

2004

Started participating in Tokyo International Gift Show.

2005

Headquarters moved to Sakuragawa, Naniwa-ku, Osaka City

2005

Started shipment from First logistics & inspection center.

2006

Started shipping from the first logistics & inspection center

2006

Changed the company name to Hanwa, Co., Ltd. and increased the capital to 10 million yen.

2009

Renamed company to Hankawa Co., Ltd. and increased capital to 10 million yen

2009

Focused on expanding our own brand products into the foreign market.

2009

Started participating in international exhibitions overseas also.

2009

Started participating in Hong Kong Electronics Fair.

2010

Started exhibiting at the Hongkong Electronics Fair

2010

Started participating in Interior Lifestyle Tokyo.

2011

Started exhibiting at Interior Lifestyle Tokyo

2011

Headquarters moved to Motomachi, Naniwa-ku, Osaka City and opened a showroom

2011

Established a direct sales unit and focused on direct‑sales maker‑vendor business

2011

Headquarters moved to Minami‑Horie, Nishi-ku, Osaka City and opened a product showroom

2011

Acquired the trademark "mottole" and launched a D to C business

2011

Moved the main office to Motomachi, Naniwaku, Osaka and opened a showroom.

2011

Established direct sales unit and focused on direct sales maker vendor business enterprise.

2011

Moved the main office to Minamihorie, Nishiku, Osaka and opened a showroom.

2011

Acquired a trademark for mottole and started D to C business enterprise.

2020

Moved the customer support center to Minami‑Horie, Nishi-ku, Osaka City

2020

Opened a Tokyo office and showroom

2020

Separated the quality control department and established it as a new quality control unit

2020

Moved the customer support center to Minamihorie, Nishiku, Osaka.

2020

Opened Tokyo office/showroom.

2020

Made quality management division independent and newly established it as quality management unit.

2021

Renamed from Hankawa Co., Ltd. to Life on Products, Inc.

2021

Became part of the King Jim Group and continued to focus on "Living, Irodoru"

2021

Reborn as Life on Products that makes day-to-day life colorful.

2021

Became a part of KING JIM group companies, and focus on the continuation and realization of "Color your life, decorate your story".

2022

Released the RERUU brand

2022

Released new brand "RERUU".

2023

Released the EVOOCH brand

2023

Released the Life on Products brand

2023

Released new brand "EVOOCH".

2023

Released new brand "Life on Products".

2025

Started domestic exclusive agency for the TOUCHBeauty brand

2025

Started the domestic exclusive agent business of TOUCHBeauty.

§07

News

34 ARTICLES

2026-11-11

Media On the 'GoodsPress Web', Life on Products Teppan monja LPRKC005

Life on Products has announced the Teppan monja LPRKC005, a new product highlighted on the GoodsPress Web media platform.

2026-11-05

Mist Cottage LCAHF021, Release in Early October

Mist Cottage LCAHF021 is scheduled to be released in early October 2026. It is a residential ultrasonic humidifier that disperses fragrance from a chimney when essential oils are added. It offers two misting modes—continuous and intermittent—and features an LED light that creates a soft glow.

2026-11-05

Rechargeable Animal Mist Humidifier Launches

Life on Products will release the rechargeable Potetto Animal Mist Humidifier (LCAHF022) in early October 2026, with advance reservations available through its official store. The palm-sized portable humidifier comes in panda and cat designs and offers continuous and intermittent mist modes, along with an automatic shut-off function.

2026-11-05

USB-Powered Animal Mist Humidifier Launches

The USB-powered Hanging Animal Mist Humidifier (LCAHF019) is scheduled to go on sale in early October 2026, and advance reservations are available at the official store. The compact humidifier clips onto the rim of a glass of water and offers continuous and intermittent mist modes, plus a two-hour auto-off function.

2026-11-05

Teppan monja launches crowdfunding on Makuake

The crowdfunding project "Life on Proucts Teppan monja LPRKC005" is currently running on Makuake. It is calling for support by offering early access to the new product.

2026-11-05

Mist Cottage LCAHF021 on Mezamashi TV

Life on Products Mist Cottage LCAHF021 was featured on CX’s “MEZAMASHI TV” broadcast on October 7, 2026.

2026-11-05

Teppan Monja Crowdfunding Reaches 305% in Five Days

Life on Products’ Teppan monja (LPRKC005) crowdfunding project is underway on Makuake, reaching 305% of its target within five days of launch. The project runs from October 1 to October 28, 2026, with prices starting at ¥13,860 (tax included).

2026-11-05

LCAHF020 Featured in Nikkei MJ

Life on Products’ Rechargeable Planetarium Humidifier, model LCAHF020, was featured in the October 12, 2026 issue of Nikkei MJ.

2026-11-05

MRU-145: A Spill-Resistant Reed Diffuser

MRU-145 is a stylish reed diffuser featuring a clear glass bottle and a bamboo cap. The oil is less likely to spill even if the bottle is knocked over, making it suitable for use anywhere, including living rooms and desks. Despite its compact size, the fragrance lasts for about three months, creating a special atmosphere with a high-quality scent reminiscent of a luxury hotel.

2026-11-05

Reed Diffuser MRU-146 Launches November 13

The mercyu Reed diffuser with charm MRU-146 goes on sale November 13, 2026, with advance reservations available at the official store. It features a ribbed glass bottle, a pearl charm, a compact design, and a fragrance that lasts approximately 1.5 to 2 months. It is available in two floral scents and costs ¥1,650 (tax included).