Yamazaki Nabisco Co., Ltd.

In 1970, Nichimen established a joint venture company "Yamazaki Nabisco" with the world's largest biscuit manufacturer, the American company National Biscuit, and Yamazaki Baking, as partners.

Starting in 1971, Nabisco began manufacturing and selling snack foods such as Ritz brand crackers. Until then, Japanese confectionery was mainly sold by weight, but Nabisco packaged each item in a box for sale, which prompted other manufacturers to follow suit, improving consumer convenience and leading to an upgrade in Japan's confectionery industry.