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Establishment
FLAFFY was founded on July 15, 2021, on the birthday of the previous dog Marine.
FLAFFY's 5th anniversary. The company, which develops its business with the motto 'Making the relationship between pets and humans flat,' has decided to hold a 5th-anniversary party in Meguro.
FLAFFY Inc. will host the Japan Dog Expo in Komazawa Park at Komazawa Olympic Park next March, expanding the dog-friendly area compared with the previous event and planning to welcome food trucks and other vendors. The event will run from March 20 to 22, offering new experiences for pets and people to enjoy together.
Japan Wanko Festa 2026 in Odaiba will be held from November 27 to 29, 2026. The timetable, along with new content, stages, dog runs, and other information, has been released. The dog area will be expanded, and food truck stalls are also planned.
FLAFFY Inc. will hold the "Japan Wanko Festa 2026 Autumn in Odaiba" from November 27 to 29, 2026, a three-day event featuring approximately 180 stores where pets and people can enjoy together. The event will offer new experiences, including enhanced dog areas and food trucks.
FLAFFY Inc. and Sanrio Puroland will jointly hold two special events in November 2026 that visitors can enjoy with their dogs. Activities will take place at Tama Central Park and Puroland, including an outdoor dog event and an indoor night tour.
FLAFFY Inc. will install Wanko ID Photo, its popular self-photo booth for dogs, at Mitsui Outlet Park Shiga Ryuo starting September 8, 2026, marking its first Kansai-area location. The booth lets owners take photos with their dogs. About 650 pairs used it at Japan Wanko Festa in November 2024, where it drew significant attention on social media.
FLAFFY Inc. will install its self-service “Dog ID Photo” experience for photographing pets at Mitsui Outlet Park Shiga Ryuo from September 8, 2026. Previously offered mainly in the Kanto region, the service is expanding to the Kansai region for the first time, giving visitors a way to make memories with their dogs. It has attracted attention and a strong response on social media.
FLAFFY Inc. will hold Japan Wanko Festa Autumn 2026 in Odaiba from November 27 to 29, 2026, at Odaiba Central Square and the Promenade. The event is expected to attract approximately 50,000–80,000 visitors. The dog area will be expanded compared with the previous event, and food trucks and other vendors for people are planned. Applications from exhibitors are now open. The event aims to offer new experiences for pets and people to enjoy together.
FLAFFY's Japan Wanko Festa 2026 Autumn in Odaiba will be held from November 27 to 29, with expected attendance of 50,000 to 80,000. The dog-friendly area will be expanded from the previous event, and food trucks are also planned. Vendor applications are now open.
FLAFFY Inc. marked its fifth anniversary on July 15, 2026, and held a fifth-anniversary party in Meguro on July 4. Starting as a media business, it has expanded into pet festivals and production, offering a broad range of services such as dog supplies and dog-friendly hotels. This fiscal year, it has begun initiatives for all pets, including cats, with a cat-focused media outlet and the Japan Wanko Festa, continuing to take on challenges across species.
FLAFFY Inc. launched its media business in 2021 and celebrated its fifth anniversary on July 15, 2026. A fifth anniversary party was held in Meguro on July 4 to thank followers and partners. Since 2023, the company has expanded beyond dogs to pets including cats, launching cat-focused media and events such as Japan Wanko Festa to promote an equal relationship between pets and people.