S-by-L Kabaya Co., Ltd. renamed Life Design Kabaya Co., Ltd. Fuji Logistics Co., Ltd. and System Mate Co., Ltd. integrated their businesses. Link & Linkage Co., Ltd. and Ohayo Biotechnologies Co., Ltd. were established. Ikeda Pet Farm Co., Ltd. renamed Life Partner Ikeda Co., Ltd.
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News
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New Landmark "Terminal Square Ohayo Vision" Born in front of Okayama Station
Ohayo Holdings Co., Ltd. has installed one of Japan's largest large-scale displays at Terminal Square in front of Okayama Station, and will begin operation on October 5, 2026. The lighting ceremony was held on October 2. The display will function as an information infrastructure to broadcast Okayama's charm.
8th Okayama Children’s Future Musical “Harold!” Held
The 8th Okayama Children’s Future Musical “Harold!” was performed at Okayama Mirai Hall on September 22 and 23, 2026. Ohayo Holdings and Life Design Kabaya co-hosted the event as a local cultural creation project to support children’s development. A performance was also held in Osaka last year.
Large Digital Screen to Open in Front of Okayama Station in October
Ohayo Holdings Co., Ltd. will install one of Japan’s largest digital screens at Terminal Square in front of Okayama Station and begin operating it on October 5, 2026. Group company Ohayo Dairy acquired the naming rights, and the screen will be called Terminal Square Ohayo Vision. It aims to share information about Okayama and the region and become a city landmark.
Condolences and Support Following Kumamoto Earthquake
Ohayo Holdings Co., Ltd. extends its condolences to those affected by the Kumamoto earthquake and has expressed its intention to support recovery and reconstruction.
Cast Selected for 8th Okayama Children’s Future Musical “Harold!”
Mao Yamazaki, a second-year junior high school student, has been selected to play Minori in the eighth Okayama Children’s Future Musical “Harold!,” produced by Ohayo Holdings Co., Ltd. She said she is determined to give her all to the role.
Ohayo Dairy Establishes Global CVC Fund
As part of its second medium- to long-term management plan, Ohayo Dairy has partnered with a U.S. venture capital firm to establish a corporate venture capital fund of approximately ¥8 billion. The fund is intended to accelerate overseas expansion and strengthen the company’s food tech business, creating new food experiences.
Nippon Kabaya-Ohayo Holdings Changes Name
Effective July 6, 2026, Nippon Kabaya-Ohayo Holdings Co., Ltd. changed its name to Ohayo Holdings Co., Ltd. The change is part of a structural reform to respond to changes in the business environment, support group growth, and strengthen the management foundation.
Change of Representative Director at Ohayo Dairy
Effective April 1, 2026, Atsushi Fujimoto replaced Yoko Yamazaki as Representative Director of Ohayo Dairy. Yamazaki will continue as Representative Director and CEO of Nippon Kabaya-Ohayo Holdings. The change, based on the group’s medium- to long-term management plan, is intended to accelerate decision-making and encourage business initiatives.
Okayama Children’s Future Musical “Harold!” Returns to Okayama; Auditions Open
The homecoming performance of the eighth Okayama Children’s Future Musical “Harold!” will be held at Okayama Mirai Hall in September 2026. The 2025 Osaka performances sold out and received high praise in Japan and abroad. Auditions will also be held for children who live in or are from Okayama.
Important: Beware of Lookalike Products in the BRULEE Ice Cream Series
Lookalike products resembling Ohayo Dairy’s BRULEE ice cream series have appeared on the market. They are unrelated to Ohayo Dairy, although their packaging looks similar and bears the company’s logo and manufacturer name.