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Showa 30 (1955) Yodate Ryohei (left, 40 years old at the time) and Dr. Motoyama (right, 66 years old at the time)
Establishment of Mizuhō Chemical Industry Co., Ltd.
At the time of founding, the factory was located so far from Kawasaki Stadium that it could reach out-of-field home runs. It was a converted wooden warehouse, and its scale and equipment were truly that of a home industry.
At the time of founding, there were no large facilities, and the cream was made by pouring it from a large kettle into glass bottles.
Renamed to Youth Skin Pharmaceutical Co., Ltd.
Youth Skin Pharmaceutical Co., Ltd.
Founding
Establishment of Mizuhō Chemical Industry Co., Ltd.
Founded on March 11, Showa 30 (1955)
Manufacture and sale of 'Youth Skin' cream
Renamed to Youth Skin Pharmaceutical Co., Ltd.
Completion of headquarters building
With the tightening of pharmaceutical administration and increased production volume, it moved to Tsurumi-ku, Yokohama City, and introduced full-scale pharmaceutical mass production equipment.
Completion of Yokohama Factory in Tsurumi-ku, Yokohama City.
Opening of Osaka branch office
Opening of Fukuoka branch office
Opening of Nagoya branch office
Completion of Yokohama Second Factory in Tsurumi-ku, Yokohama
Opening of operations center in Hashino City
Relocation and integration of operations center to Kawasaki City
Relocation and integration of Yokohama factory
Relocated factory to Toyama in preparation for disasters.
Completion of new headquarters building
Completion of Toyama Factory in Yao-cho, Toyama City
When the Toyama factory was completed, it coincided with the opening of the Hokuriku Shinkansen between Tokyo and Kanazawa, making Toyama much closer to Tokyo and even more convenient.
Full operation of Toyama factory (Yokohama factory closed)
Relocation of Toyama logistics center to Yao-cho, Toyama City
Rebranding - 'Youth Skin A' became 'Youth Skin'. With consideration for ease of use in daily life and the environment, we rebranded the design and packaging after 37 years. The sensitive skin series 'Youth Skin S' was rebranded to 'Youth Skin Shiso', and the packaging was adorned with shiso to convey the power of shiso to everyone.
Shiso Rebranding - With the concept 'Sensitive skin and a pleasant everyday life', we rebranded 'Youth Skin Shiso'. A gentle face illustration depicting the moment when skin troubles are resolved and one feels at ease is placed on the front.
Youth Skin Pharmaceutical celebrates its 70th anniversary.
Youth Skin Pharmaceutical will run a campaign from November 2, 2026 to December 18, 2026 to solicit fragrance combinations for the Youth Skin hana Hand Cream. By following the official X account and quoting the relevant post, participants can submit a fragrance combination and an original fragrance name to enter. Three lucky winners will receive a set of six Youth Skin hana Hand Creams.
Yuskin Pharmaceutical is running a campaign introducing a new way to enjoy hand cream called “Palm Palette,” in which participants mix two hand creams to enjoy their combined fragrance. The quiz-based campaign runs from October 1 to 14, 2026.
Yuskin Pharmaceutical will hold Hand Expo in the north-south pedestrian passage at Toyama Station on November 14, 2026. The event promotes awareness of hand care and offers activities such as self hand massage and a skin moisture check. It is held around November 10 each year to highlight the importance of hand care.
Yuskin Pharmaceutical will hold Hand Expo, an event promoting hand care, at Kawasaki Azalea on November 28, 2026. Visitors can try activities such as hand massage and a skin moisture check, and learn about the importance of hand care.
Yuskin Pharmaceutical Co., Ltd. will run the “Protect Very Sensitive Skin with Sisora 2026” campaign for people with sensitive skin from September 16 to December 15, 2026. A trial set will be awarded to 3,000 winners selected by lottery.
To celebrate the launch of its mimosa-scented hand cream, Yuskin Pharmaceutical Co., Ltd. will hold a campaign inviting customers to post their impressions. Entries are open September 11–25, 2026, and 100 winners will receive a product in a draw.
Yuskin Pharmaceutical Co., Ltd. will run the “Help Hands Recover 2026” project from September 1 to November 30, 2026, to support people with rough hands. Ten thousand winners will receive Yuskin samples by lottery, encouraging care for rough skin.
Yuskin Pharmaceutical Co., Ltd. will resume nationwide sales of kinoka hand cream in September 2026 after its popularity last year. Based on the concept of the scent of wood, the product is designed to soothe skin and mind. More stores will carry it, offering a relaxing experience.
From September 1, 2026, through March 31, 2027, Yuskin Pharmaceutical Co., Ltd. will run a campaign in which purchasers of eligible products can enter a draw to win an original eco bag. The campaign aims to encourage environmentally conscious products and habits.
Yuskin Pharmaceutical Co., Ltd. will begin selling limited-edition hand cream featuring Miffy illustrations from August 2026. The cream is highly moisturizing and low-irritation, with a floral fragrance. It will begin appearing in stores in September.