Akafuku Co., Ltd.

Founded: 1707 (Hōei 4)

Shogun Yoshimune's Kyōhō Reforms

Mount Fuji eruption creates Mount Hōei

Okage-ari pilgrimage with over 3.7 million visitors

The largest Okage-ari pilgrimage in history with over 5 million visitors

Return of the shogunate and the Meiji Restoration

Rebuild the Aka-fuku main store (current Aka-fuku main store)

Display a gold sign on the 180th anniversary of founding

It is said to have composed 'Arrival of Aka-fuku mochi and Ise Spring'

Outbreak of the Russo-Japanese War

Received a command from Empress Dowager Shōken

World War I

Open the first branch in Nii-mine

World War II

Entry into the Pacific War

Enter a period of closure

End of the war

Resume operations

59th Shikinen Sengū ceremony

Established: 1954 (Showa 29)

Establish Akafuku Co., Ltd.

Launch 'Akafuku Ice'

Birth of 'Akataro' (begin TV commercials)

Open company-owned stores in Osaka and Nagoya

Launch Akafuku Zō (gift box)

Launch 'Akafuku Shiruko' (later 'Akafuku Zenzai') in Nagoya

Update packaging paper design to current Japanese paper style

Erect a stone monument with the poem 'Sutori mo samete yoji ni kagami fuku' at the main store

TV drama 'Akafuku Noren' airs nationwide on Fuji TV network

Start publishing 'Ise Daryō' featuring woodblock prints

Launch 'Sakuhi Mochi'

Restore Akafuku Main Store

Open Gōzō Tea House

Open Okage Yokocho

Rebuild Akafuku Main Store

Sell on expressways

Launch 'Mei-Mei Box'

Celebrating its 300th anniversary

Shutting down operations due to a prohibition on confectionery manufacturing under the Food Sanitation Act

Resuming operations

Certified as a HACCP implementation facility by Mie Prefecture

ISO 22000 certification registered

Limited sale of 'Aka-fuku mochi Shukubon' and 'Reissue Aka-fuku mochi' at the O-Ise-san Confectionery Expo 2017

Launching 'Isuzu no Asobi Mochi'

Launching 'Shiro Mochi Kuro Mochi'

Regarding partial changes to the manufacturing process of Aka-fuku mochi