Real estate leasing and management
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株式会社プラス
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株式会社プラージュ・コーポレーション
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株式会社プラージュ建設
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Opened the first store, the predecessor of Plage, in Tsukishima City
Reorganized as Hankan Beauty & Hair Co., Ltd.
Unified store names to Hair Plage and Beauty Plage
Established Wise Corporation
Achieved the top annual sales in the beauty industry in Japan
Established Plage Ltd. (reorganized into a corporation in September 2011) : 11 : month : Materials and procurement division, established Plus Corporation
Established Plus Construction Ltd. (reorganized into a corporation in February 2023 / renamed Plage Construction in February 2024) : 10 : month : Established Plus Advertising Ltd. (reorganized into a corporation in September 2011 / renamed Plage Advertising in February 2024)
Completed the headquarters building of Hankan Beauty & Hair Co., Ltd.
Established Plus Holdings Co., Ltd. : (renamed to Plage Holdings Co., Ltd. in February 2024)
Established Plus Yokohama Co., Ltd.
Yudai Hamaya became the representative director of Hankan Beauty & Hair Co., Ltd. : The operation of Plage Hair & Beauty Salon is managed by Hankan Beauty & Hair Co., Ltd., Wise Corporation, and Plage Co., Ltd.
Established the brand symbols "PLAGE" and "PLAGE GROUP" : 10 : month : Established the statements and brand system of "PLAGE" and "PLAGE GROUP" : Completed the headquarters building of Plage Holdings Co., Ltd.
Merged Wise Corporation and Plage Co., Ltd. to establish Plage Corporation
Plage Holdings will participate in the "HITA Guinness Challenge" scheduled for November 10, 2026. The challenge involves achieving straightening of 100 or more people within 8 hours using HITA Straight. The event will be broadcast live on media and streamed on HITA's official Instagram.
Plage Holdings will take on the "HITA Guinness Challenge" scheduled for November 10, 2026. The challenge involves achieving straightening of 100 or more people within 8 hours using HITA Straight. The event is planned to be broadcast live on media and streamed on HITA's official Instagram.
Plage Holdings will take on the “HITA Guinness Challenge” on November 10, 2026, aiming to perform hair straightening treatments on more than 100 people within eight hours. The event is scheduled to be broadcast live by the media and streamed on HITA’s official Instagram account.
The filming of Kansai TV's "Rosan's Quiz God: Super" took place at Plage, where interactions with the company's CEO, Yudai Hamaya, and treatment scenes were captured. The broadcast airs on Sunday, November 8, at 8:30 a.m.
On October 30, Plage participated in a career guidance session held at Osaki Central High School in Miyagi Prefecture. Eight students attended, listening to company presentations and staff anecdotes, and actively asked questions.
During the Kansai TV 'Rosan's Quiz God: Super' shoot, a Yoshimoto comedian visited Plage. Scenes of banter with CEO Yudai Hamaya and treatment were filmed, and the program is scheduled to air on Sunday, November 8 at 8:30 a.m.
The Beauty Plaza Max Value Ansha Store is running a campaign from October 28, 2026 to December 31, 2026. Illuminating color and treatment are offered at special prices. The campaign is only available at this store.
Plage participated in a career guidance session held at Osaki Chuo High School in Miyagi Prefecture and presented company information to eight students. The students asked questions enthusiastically and felt the appeal of Plage.
During a Kansai TV shoot, a comedian from Yoshimoto appeared on Plage, causing the set to erupt in laughter. The broadcast airs on Sunday, November 8 at 8:30. Plage will continue to update TV coverage and appearance information as it becomes available.
From Wednesday, October 28, 2026, to Thursday, December 31, 2026, the Beauty Plaj Max Value Discount Store offers Illumin Color and treatments at special prices. The campaign is exclusive to this store, and details can be confirmed via the provided link.