PowerNow Inc.

The arrival of a new era with the launch of the iPhone 3G. In 2010, when smartphone cases were almost nonexistent in Japan, we noticed the excitement of many overseas smartphone cases and immediately went to the U.S. We explained the potential in Japan, secured exclusive distribution rights, and started FOX as a "smartphone case distributor."

The first touch & try store in Japan, born from a user‑centric philosophy. To reach more people, we opened the first touch & try retail store in Akihabara, a street where digital gadget enthusiasts gather.

Meeting key industry players. As part of expanding sales channels and marketing, we actively exhibited at a domestic trade fair that was rare for smartphone accessories at the time. We set up a booth in the center of the area where major carriers and smartphone manufacturers exhibited, meeting industry key players.

From distributor to product development. Meeting products worldwide, we signed distribution agreements with over 80 brands. We were exposed to various manufacturers’ perspectives and met many factories, leveraging our distributor experience to start product development.

Exclusive distributor of BlackBerry in Japan. We signed a contract as the exclusive distributor of the BlackBerry smartphone, known for its physical keyboard, and built dedicated repair and customer support.

Original products in department stores. We launched original products mainly in the highly trafficked grand floor special sales area of department stores, pursuing high‑quality craftsmanship that satisfies department store customers.

Opening the first FOX STORE in a department store. As a place where customers can experience the latest gadgets, we opened the flagship FOX store at Hankyu Men’s Tokyo. The tablet used for product promotion is equipped with facial recognition, measuring customers’ attribute data and product interaction counts, accumulating marketing data for FOX product development.

Wide range of content and licensing agreements. Leveraging our experience as a distributor of many licensed products, FOX itself entered licensing agreements with fashion brands and "Japanese‑origin" content, developing licensed products.

Supplier contract with MICHAEL KORS. FOX’s developed smartphone‑related accessory expertise was recognized, and we supplied products to the fashion brand.

Career‑focused tablet development produced by FOX. The lifestyle changed dramatically in 2020 due to COVID‑19. We produced a tablet with the concept "a convenient, immersive viewing experience that accompanies the new normal," and sold it nationwide through telecom carriers.

Joining OFBA (Overseas Fashion Brand Association). With electronic payments becoming standard and smartphone accessories replacing small fashion accessories, demand for smartphone accessories surged. As a professional in smartphone accessories, we joined OFBA in response to requests from multiple fashion brands.

New business CASEPLAY, moving into the second founding phase. While FOX’s main sales channel had been B2B, we shifted strategy to a D2C company by strengthening our own brand, planning, manufacturing, importing, and selling smartphone cases and the latest tech accessories directly to customers.

Made for Google certification. Our developed products passed Google’s rigorous tests for compatibility and safety, obtaining the "Made for Google" certification.

New business CASEPLAY moves into maturity phase. Launched in 2021 as a pillar of FOX, CASEPLAY has grown rapidly with 100 supported devices, 150 collaboration contents, and over 3,000 designs.