Butter is a flagship product that our company has been producing since its founding in 1925.
Process cheese has been aimed at meeting Japanese tastes since its production and sale began in 1934.
Date of establishment
In 2018, we committed to reducing trans fats in all household margarine products by not using partially hydrogenated oils.
In 2022, our long-standing special milk activities were recognized, and we received a letter of appreciation from the Minister of Health, Labour and Welfare.
In September 2024, we launched plant-based foods.
Approaching the 100th anniversary of our founding in 2025
The "Snow Brand Hokkaido Butter" flavored potato chips will be available for a limited time at convenience stores nationwide starting November 16, 2026. The butter used is 100% Snow Brand Hokkaido Butter from Snow Brand Meg Milk, offering a rich, balanced flavor of savory richness and saltiness. The packaging is laid horizontally, making it easily recognizable at the store.
On November 21 and 22, 2026, Heiwado will offer tastings of a calcium recipe developed by students from Ritsumeikan University's Food Management Department. The students will apply their dairy and manufacturing knowledge, handling everything from recipe development to POP creation, and introduce the product to customers in the store.
Snow Brand Meg Milk Co., Ltd. will celebrate the 50th anniversary of the launch of the chilled dessert "Cream &" series on November 22, 2026, and has designated November 22 as "Cream & Day." The company announced plans to reach a new generation through digital content and collectible items, featuring the series' first web video "Doppiripuri" and collaborations with Bandai.
The sleep-promoting mechanism of Bifidobacterium adolescentis SBT2786, owned by Snow Brand Meg Milk, was elucidated using genetic methods in Drosophila. The study showed that signaling via CCHa1 and CCHa1R acts on the brain's ring-shaped neural circuit (ellipsoid body) to increase nighttime sleep duration. The findings were published in the international journal iScience.
To commemorate the 40th anniversary of the release of "Morning Yogurt from the Ranch," a limited edition design package featuring Sanrio characters will be released from November 2026 for a limited time. The products include "Fresh Milk 70g×3" and "Fresh Milk 100g." The 70g×3 set features 15 different Hello Kitty cardboard designs, while the 100g set includes Hello Kitty, Cinnamoroll, Pochacco, and My Melody.
The Snow Brand Meg Milk Dairy Comprehensive Research Institute has entered into a commissioned research contract with Hokkaido University for a study on the actual state of distribution of domestic self‑sufficient feed. Starting from October 1, 2026, we are conducting case, on‑site, and literature surveys targeting Hokkaido and all prefectures. Through this survey, we will organize insights and information to examine sustainable dairy production through the effective utilization of self‑sufficient feed and farmland.
Snow Brand Meg Milk will co‑exhibit with ULTORA at the "Milk Fest in Toyosu 2026" held at Toyosu Park on October 17, 2026. Through ULTORA brand protein products made with whey powder and skim milk powder derived from fresh milk produced in Hokkaido, they will promote the appeal of domestic milk ingredients and support dairy production initiatives.
Yukari MeG Milk Co., Ltd. will launch the functional food "Daily Bone Care MBP Granules Blueberry Flavor" containing bone density-enhancing component MBP on October 13, 2026. The granule type offers a pleasant mouthfeel, and the no-juice blueberry flavor is designed for daily use. The individually wrapped stick type is easy to carry, making it convenient to consume even when traveling or on the go.
Snow Brand Meg Milk Co., Ltd. received Gold in three categories—Chairman's Letter/Presentation, Design/Graphics, and Script/Writing—at the International ARC Awards 2026. They first received the award in 2025, making this their second consecutive win.
Snow Brand Meg Milk Co., Ltd. collaborates with Bandai's Gashapon® and will release seven varieties of Miniature Charm (Jelly & Pudding series) at Gashapon vending machines nationwide starting October 2026. The products include the 50th anniversary Cream & Coffee Jelly, as well as coffee jelly and pudding reproducing nostalgic packaging, and can be purchased for 300 yen per unit.