| Company name | Group | Parent | Subsidiary | Customer | Supplier | Alliance | Bank | Shareholder |
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Established
March 1996: Established TransPacific LLC.
Established Trans Pacific Limited
November 1999: Changed company name to ValueCommerce Inc.; developed in-house 'ValueCommerce Affiliate', an e-commerce marketing program, and started performance-based online advertising.
Changed trade name to ValueCommerce Corporation: Developed in-house the marketing program "ValueCommerce Affiliate" suitable for e-commerce, and started an internet-based performance-based advertising distribution business
April 2005: Became an associate company under the equity method following Yahoo! Inc. (now LINE Yahoo! Inc.)'s public tender offer for our shares.
Became an equity-method affiliate of Yahoo Corporation (now LINE Yahoo Corporation) through a public tender offer for the company's shares
July 2006: Listed on the Tokyo Stock Exchange Mothers market.
Listed on the Tokyo Stock Exchange Mothers Market
November 2007: Acquired 20.3% of shares in JP21, a media business company, becoming an associate company (sold all shares to JP21 in September 2018).
Acquired 20.3% of the shares of JP-2 One Corporation, which provides media business, and became an equity-method affiliate (sold all shares held by the company to JP21 in September 2018)
March 2012: Introduced the executive officer system.
Introduced an executive officer system
October 2012: Became a consolidated subsidiary of Yahoo! Inc. (now LINE Yahoo! Inc.), SoftBank Corp., and SoftBank Group Corp. through share repurchase.
Acquired treasury stock and made Yahoo Corporation (now LINE Yahoo Corporation), SoftBank Corporation, and SoftBank Group Corporation) subsidiaries
November 2012: Moved from the Tokyo Stock Exchange Mothers to the First Section of the same market.
Changed market from Tokyo Stock Exchange Mothers to First Section
January 2014: Hitoshi Kagawa became President and CEO, launching a new generation management system familiar with advertising delivery technology.
Kagawa Hitoshi appointed as President and CEO: Started with a new generation management system familiar with advertising delivery technology
September 2014: Renewed corporate logo (CI).
Renewed corporate logo (CI)
December 2015: Acquired all shares of DigiMho Inc., a CRM business company, and made it a consolidated subsidiary (liquidated in June 2021).
Acquired all shares of DigitalMho Corporation, which develops CRM business, and made it a consolidated subsidiary (liquidated the company in June 2021)
March 2016: Transitioned from an audit board company to an audit committee company.
Transitioned from a company with a Board of Auditors to a company with an Audit and Supervisory Committee
August 2016: Moved headquarters to Minami-Aoyama, Minato-ku, Tokyo.
Relocated headquarters to Minami-Aoyama, Minato-ku, Tokyo
January 2018: Changed corporate philosophy to "Together We Open New Paths."
Changed corporate philosophy to "Together We Open Up"
September 2019: Acquired all shares of Dynatech Inc., a leading network reservation system provider for hotels and inns, and made it a consolidated subsidiary.
Acquired all shares of Dynatech Corporation, a leading company in official website reservation systems for hotels and inns, and made it a consolidated subsidiary
January 2020: Acquired all shares of B-SLASH Inc., a company providing EC operation solutions for commerce operators, and made it a consolidated subsidiary (absorbed and merged in July 2020).
Acquired all shares of B-SLASH Inc., which provides solutions necessary for e-commerce operators to manage their EC operations, and made it a consolidated subsidiary
July 2020: Absorbed and merged B-SLASH Inc.
Merged with B-SLASH Inc.
May 2021: Relocated headquarters to Kioicho, Chiyoda-ku, Tokyo
Relocated headquarters to Kioicho, Chiyoda-ku, Tokyo
April 2024: Changed corporate philosophy to "Your Success is Our Value"
Changed corporate philosophy to "Your Success is Our Value"
May 2024: Became an equity-method affiliate of LINE Yahoo Corporation, SoftBank Corporation, and SoftBank Group Corporation through a public tender offer for treasury stock
From a tender offer for own shares, became an equity-method affiliate of LINE Yahoo Corporation, SoftBank Corporation, and SoftBank Group Corporation
March 2025: Acquired all shares of BUZMA Corporation and made it a consolidated subsidiary
Acquired all shares of BUZMA Inc. and made it a consolidated subsidiary
April 2025: Merged with DynaTech Corporation
Merged with Dynatech Corporation
July 2025: Merged with BUZMA Corporation
Merged with BUZMA Inc.
August 2025: Sold all shares of the company indirectly held by LINE Yahoo Corporation: As a result, the company is not a related company of LINE Yahoo Corporation, SoftBank Corporation, and SoftBank Group Corporation
Sold all shares of the company held indirectly by LINE Yahoo Corporation: As a result, the company is not an affiliate of LINE Yahoo Corporation, SoftBank Corporation, or SoftBank Group Corporation
April 2026: Relocated headquarters to Shiba, Minato-ku
Relocated headquarters to Shiba, Minato-ku
Executive Officer Takehito Amano of Value Course Inc. explained Narrative Marketing as a method for building the "reason to be chosen" in the AI search era at the Web担当者Forum Meeting 2026 Autumn, held on November 5, 2026. In his talk, he introduced the changes in the competitive environment brought about by AI search and the practical possibilities of narrative strategies, providing concrete examples.
ValueCommerce hosted an online seminar for advertisers on October 14, 2026. Based on case studies of brand recommendation status and reference content in AI search, the seminar clarified the "reasons for being chosen" and introduced ways to apply this thinking to marketing. It also explained that comparison articles, reviews, and word‑of‑mouth can reveal product strengths and unexpected use cases that companies have not fully communicated.
ValueCommerce is offering free on-demand seminar videos for media operators from October 23, 2026 to November 24, 2026. The seminar focuses on media value that shapes brand understanding, in addition to customer acquisition, customer delivery, and conversions. It introduces narrative marketing, the Narrative Score that visualizes article value, and the efforts to commercialize by advertisers, media, and the company.
It has been determined that unauthorized access by a third party occurred on the email delivery service "Cuenote FC" that we use, and that the personal information of registered customers is highly likely to have leaked externally. There is evidence that address book data was improperly exported on October 16, 2026, and the information that may have leaked and the number of affected cases are under investigation. We are urging people not to open suspicious email URLs or attachments, and are working with the service provider to identify the scope of impact and respond.
Dynatek, a travel tech business of ValueCommerce Inc., introduced its approach to improving hotel occupancy and revenue through data utilization at the 2026 Hotel Marketing Conference. Director Masahiro Aso proposed how to discover the "next move" in hotel management in the VUCA era using data.
An article introducing our initiatives was published in Japan's first AI×SEO specialized media "AI×SEO". The article discusses the potential of affiliate advertising in the AI search era, "Narrative Marketing", and support for advertisers.
ValueCommerce has integrated the accommodation reservation system 'DYNA IBE' with Gifty's 'Travel Tax®', enabling the use of the electronic gift voucher 'e-Street Gift®' for online payment of accommodation fees. This allows payment to be completed before arrival, reducing front desk work on the day of stay. Additionally, the management screen allows monitoring of usage counts and amounts, and supports promotion of reservations from the official website.
ValueCommerce Inc. has formulated a basic policy on customer harassment. The policy aims to protect employees from conduct and demands that exceed socially acceptable limits, and to create an environment where they can work with peace of mind. We will continue to value trust relationships with customers and strive to provide stable services.
ValueCommerce will temporarily provide its DYNA IBE lodging reservation system’s coupon feature free of charge to accommodations participating in the Kyushu Recovery Support Discount. The initiative promotes direct bookings and discounted sales through official websites to help tourism demand in Kyushu recover.
ValueCommerce Executive Officer Takeshi Amano spoke at MarkeZine Day 2026 Autumn about structural changes brought by AI search and the shift from competition to be seen to competition to be talked about. He presented narrative marketing as a new competitive strategy and highlighted challenges posed by the attention economy and ad blindness.