Mail-order business using the InternetInformation provision services using the InternetWholesale of beauty/hair/esthetic supplies, equipment, and cosmeticsSalon store design, construction, and planningSalon IT and system implementation support servicesSupport for the introduction of credit card payment terminalsHuman resource development services through seminars and schoolsSalon customer attraction support servicesInsurance services for salons
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Network
NETWORK
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History
68 EVENTS
Chairman and CEO Hideki Nomura and Co-Founder Shuichi Sonda participated in a venture fair with a business plan for "sale and purchase of used beauty and hairdressing equipment via the Internet."
Established Beauty Garage Inc. in Shibuya, Tokyo. Opened Kanazawa branch.
Launched and started operating the used beauty and hairdressing equipment sales and purchase site "Beauty Garage Online Shop (www.beautygarage.jp)" via the Internet.
Relocated Tokyo headquarters to Yayoicho, Nakano-ku, Tokyo, and opened a 60-tsubo showroom store. Opened showroom at Kanazawa branch.
Opened Nagoya branch and showroom. Opened Osaka branch and showroom.
Opened Fukuoka branch and showroom.
Opened Saitama branch and showroom (merged with Tokyo headquarters in June 2013).
Launched "Salon Store Design," a website for salon store design and construction.
Opened Sendai branch and showroom.
Opened Hiroshima branch and showroom.
Opened Yokohama branch and showroom (merged with Tokyo headquarters in June 2013).
Group company of Tough Design Product, a limited company specializing in store design and construction.
Kobe Branch & Showroom opened (merged with Osaka Branch in April 2017). Launched "Salon Customer Attraction Navi," a customer acquisition and promotion site for salons.
Launched "Salon Real Estate NET," a real estate information site for salons.
Changed company name to Beauty Garage Inc. Opened Sapporo Branch & Showroom.
Relocated Tokyo Headquarters to Minami-Ogikubo, Suginami-ku, Tokyo, and expanded showroom to 400 tsubo.
Tough Design Product Ltd. changed its company name to Tough Design Product Inc.
Started handling professional esthetic cosmetics as a new business. Launched "Salon Opening Support Site SALON Opening ch."
Chiba Branch & Showroom opened (merged with Tokyo Headquarters in April 2015).
Launched "Salon System Navi," a support site for salon system implementation.
Launched "Salon Insurance Net," a comprehensive insurance site for salons.
Established a liaison office in Guangzhou, China.
Started handling professional hair cosmetics as a new business.
Opened a smartphone-only site.
Established a comprehensive logistics center in Kashiwa City, Chiba Prefecture.
Listed on the Tokyo Stock Exchange Mothers.
Listed on the Tokyo Stock Exchange Mothers Market.
Relocated and renewed Tokyo Head Office General Showroom in Setagaya-ku, Tokyo. Expanded showroom to 1,000 tsubo.
Established Eye Lash Garage Inc.
Launched Japan's largest eyelash extension material sales site "EYELASH GARAGE Online Shop." Launched "BG Academy," a site for professional skills and management courses.
Launched "Salon Print," a printing mail-order service for salons, in collaboration with Hohfu Co., Ltd.
Listed on the Tokyo Stock Exchange First Section.
Listed on the First Section of the Tokyo Stock Exchange.
Establishment of BG Partners Inc.
Start of store lease business "Salon Whole Support".
Tough Design Products Co., Ltd. becomes a group company of Adachi Manufacturing Co., Ltd.
HarU Global Beauty PTE.LTD. in Singapore and its Malaysian subsidiary HarU Global Beauty SDN.BHD. become group companies. Company names changed to BEAUTY GARAGE SINGAPORE PTE.LTD. and BEAUTY GARAGE MALAYSIA SDN.BHD. (merged with BEAUTY GARAGE SINGAPORE in November 2019).
Revamped the EC site and reopened. Launched "Salon Startup Channel" as a support media "Salon Starter".
Start of BEAUTY GARAGE SINGAPORE operations.
Start of BEAUTY GARAGE MALAYSIA operations (withdrawn in July 2021).
Launched "Salon M&A Net," a matching service for beauty salon M&A.
Group company "Taiwan Qian Guan Li Co., Ltd." engaged in development and sales of cosmetics, skincare products, beauty equipment, and beds for beauty salons in Taiwan, renamed to BEAUTY GARAGE TAIWAN Inc. (stock transfer in September 2023). Launched beauty media "BeaUTOPIA."
Start of BEAUTY GARAGE TAIWAN operations (withdrawn in September 2023). Established "BG Ventures Inc.," a corporate venture capital fund focused on beauty.
Established a comprehensive logistics center in Amagasaki City, Hyogo Prefecture.
Beauty Garage EXPRESS store opened in Shibuya.
Group companies include Matsukaze Co., Ltd., Matsuge Extension Research Institute, and MATSUKEN VIETNAM COMPANY LIMITED, engaged in manufacturing and sales of eyelash extension materials.
Launched a free annual fee business card "Salon Professional Card" tailored for beauty salon operators.
Acquired and merged with the mid-sized beauty dealer Wara Co., Ltd. (May 2023).
Started offering "BG Electricity," a low-voltage power supply service for beauty salons.
Acquired and renamed the used beauty equipment sales company to BG Reuse Co., Ltd.
Established Jim Garage Co., Ltd.
Started offering "Salon.EC," an online shop construction service for beauty salons.
Listed on the Tokyo Stock Exchange Prime Market.
As part of sustainability initiatives, launched the 'Colorant Container Recycling Project'.
Complete renewal of the smartphone EC app.
Started providing laundry outsourcing services for beauty salons.
Started consultation for opening beauty salons & EC site inquiries using ChatGPT.
Jim Garage Inc. opened a 60-tsubo showroom in Yoga, Setagaya-ku, Tokyo.
Recovered 450,000 bottles of colorant containers through the 'Colorant Container Recycling Project'. The revenue obtained (planting 100 trees) was donated to the planting activity 'Present Tree'.
Carried out donation of aid funds for the 6th year Noto Peninsula Earthquake via 'BG Points'.
Started handling products for acupuncture and osteopathic clinics as a new business.
Made Women Mode Inc. (now Hair Mode Inc.), a publisher specializing in the beauty industry, a group company.
Established 'Beauty Garage Asia SDN.BHD.' in Malaysia. Re-entered the Malaysian market.
Opened Beauty Garage Tokyo Head Office Annex.
Made Sauna Garage Inc., a wholesale distributor of bath and accommodation facility equipment and supplies (now Spa Garage Inc.), a group company.
Automation-type logistics center commenced operation.
Made Aruk Inc. (now Medical Garage Inc.), which conducts wholesale of medical equipment for medical and beauty clinics and support for opening.
§07
News
6 ARTICLES
Beauty Garage Co., Ltd. Expands into the Aesthetic Medicine Field by Adding a Medical & Clinic Category to Its E-Commerce Platform
Today, Beauty Garage announced the addition of a "Medical & Clinic" category to its e-commerce site, launching the sale of products for medical institutions. Leveraging the customer base and expertise of its subsidiary, Medical Garage, the company plans to strengthen sales of medical products by combining its sales force and logistics infrastructure, and to offer comprehensive support services from opening to management of medical facilities.
Launch of Demi Cosmetics Sales in Malaysia
Beauty Garage has entered into an exclusive distribution agreement for Demi Cosmetics, a product of Nichika Chemical, in Malaysia through its local subsidiary, BEAUTY GARAGE ASIA. Sales have commenced locally, combining face-to-face retail and e-commerce channels.
First in the Beauty Industry! Launch of HAIRGORA with 60,000 Reviews
Beauty Garage Co., Ltd. has launched the commercial product information platform 'HAIRGORA' for hairstylists, starting service on July 27, 2026. The platform is operated by its consolidated subsidiary Hair Mode Inc., offering over 60,000 reviews and high‑quality content.
Beauty Garage launches sales of "oggi otto"
Beauty Garage has entered into a sales agency agreement with Techno Eight Co., Ltd., and has begun selling the salon-exclusive haircare brand "oggi otto". The brand is popular for its high damage repair power, and salons that adopt it must pass the manufacturer's review. The two companies have been discussing and considering the development of new salons and support systems.
Beauty Garage, electric barber chair 'COLTRANE' launch
Beauty Garage Co., Ltd. has launched its electric barber chair 'COLTRANE' today, achieving high functionality at a price below 300,000 yen. Three models are planned for release by the end of the year.
Salon.EC adoption exceeds 3,300 businesses
The number of businesses adopting Beauty Garage's Salon.EC, a network shop construction service for beauty salons, has surpassed 3,300. Adoption is spreading across diverse salons such as HAIR & MAKE EARTH and COA. The service allows salons to open their own online shop to sell in-store products, aiming for a total distribution volume of 3 billion yen by FY2029.
§08
Public records
GOV
National Tax Agency basic information6011301013031
Source: National Tax Agency Corporate Number Publication Site, basic three items
Trade name
株式会社ビューティガレージ
Trade name (kana)
ビューティガレージ
Name in English
Corporation type
301
Address
〒154-0015 東京都世田谷区桜新町１丁目３４番２５号
Postal code
1540015
Prefecture code
13
City code
112
Address outside Japan
Prefecture in English
City in English
Address outside Japan in English
Corporate number assignment date
2015-10-05
Update date
2023-05-22
Change date
2023-05-10
Registry closure date
Reason for registry closure
Successor corporate number
Details of the change
令和５年５月１日東京都東久留米市幸町一丁目４番４号株式会社和楽（5012701008522）を合併
Latest record
1
Excluded from search
0
Processing type
71
Correction type
0
Trade name image ID
Address image ID
Sequence number
2111163
METI gBizINFO6011301013031
Source: gBizINFO (Ministry of Economy, Trade and Industry)
