Planning and operation of the comprehensive beauty site '@cosme'.Related advertising services.Provision of marketing and research services.cosmetics retailbeauty product salesonline cosmetics marketplace
Names without a link are companies not yet registered in OpenBizGraph
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Network
NETWORK
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History
41 EVENTS
Established I Style Co., Ltd. (Setagaya-ku, Tokyo, capital 3,000 thousand yen) with the aim of database-izing consumer information related to cosmetics and supporting various marketing activities of companies.
Established a subsidiary, Cosme Co., Ltd., for the purpose of e-commerce business.
Participated in capital of Cosme Next Inc., the operator of @cosme STORE, and made it a consolidated subsidiary, starting the operation of the retail business.
Held the web-real linked event '@cosme Thanks Festa' to commemorate the 10th anniversary of @cosme.
Established iStyle Global (Hong Kong) Co., Limited (now iStyle International Trading (Hong Kong) Co., Limited) in Hong Kong.
Established iStyle Global (Singapore) Pte. Ltd. in Singapore.
@cosme surpassed a cumulative 10 million review posts.
Established iStyle China Co., Ltd. in China.
Released the official @cosme app and review posting app.
Changed market listing to the First Section of the Tokyo Stock Exchange.
Established I Style Capital Inc.
Established I Style Trading Inc.
Established I Style Career Inc.
Established IS Partners Inc., which produces, operates, and edits digital content specialized in 'Beauty'.
Established the preparatory company for the establishment of iStyle Makers Inc., which plans and develops beauty and lifestyle brands.
Established iStyle Retail (Hong Kong) Co., Ltd. in Hong Kong.
Established iStyle Retail (Thailand) Co., Ltd. in Thailand.
Released the service 'Brand Official', which provides tips and actions to optimize brand CX.
20th anniversary since the establishment of I Style Inc.
Established Dot & Space Inc.
Opened the new flagship shop "@cosme TOKYO".
Established Over The Border Co., Ltd., which operates cross-border live commerce.
Established iStyle me Co., Ltd., a full-service advertising agency focused on promotional activities for beauty brands through YouTube video content.
Established iStyle Retail Co., Ltd., which creates seamless connections between online and offline to bring customers closer to cosmetics.
Acquired shares of Glowdayz, Inc., which operates Korea's largest cosmetics review site "GLOWPICK," and made it a subsidiary.
Established I Style LLC (Setagaya-ku, Tokyo, capital 3,000 thousand yen) with the purpose of database-izing consumer information related to cosmetics and supporting various marketing activities of companies.
Separated the research and consulting services business into a separate company through a corporate split and established Istyle Marketing Solutions Co., Ltd. (absorbed by Istyle in 2008).
Established I Media Drive Co., Ltd. for media planning and development (sold in 2009).
Established Frauidia Communications Co., Ltd. as a joint venture with CyberAgent for women-oriented site advertising agency (sold in 2012).
Established PT. Creative Visions Indonesia in Indonesia (sold in 2015).
Established a preparatory company for the establishment of Istyle Makers Co., Ltd., which plans and develops beauty and lifestyle brands (renamed to I Makers Co., Ltd. in 2017, absorbed by Istyle Trading Co., Ltd. in April 2020).
Established iStyle Retail (Hong Kong) Co., Limited in Hong Kong.
Established iStyle Retail (Thailand) Co., Limited in Thailand.
Established Dot & Space Co., Ltd.
Established Over The Border Co., Ltd., which operates cross-border live commerce.
Established iStyle Me Co., Ltd., a comprehensive advertising agency focusing on promotion through YouTube video content for beauty brands.
Established Istyle Retail Co., Ltd., creating a more seamless connection between online and offline to bring customers into contact with cosmetics.
20th anniversary of Istyle Co., Ltd. establishment.
Consolidated Cyber Star Co., Ltd., the operator of "ispot," as a subsidiary (after renaming to iStyle Beauty Solutions, it was absorbed into iStyle in 2017).
After establishing the preparatory company for Istyle Makers Co., Ltd., it was absorbed by Istyle Trading Co., Ltd. in April 2020.
Established iStyle Makers Co., Ltd., a company preparing to plan and develop beauty and lifestyle brands (renamed to iMakers Co., Ltd. in 2017, and absorbed into iStyle Trading Co., Ltd. in April 2020).
§07
News
50 ARTICLES
Unauthorized Access and Information Leak on @cosme
On October 28, 2026, we confirmed that a third party unauthorized access to @cosme resulted in the leakage of part of the membership information of approximately 3 million members. The leaked information includes names, addresses, phone numbers, and email addresses, but does not include login passwords or credit card information. We will contact the affected individuals individually, and the completion of contact is scheduled for November 6.
Beauty & Wellness Cluster Opens Official Note
The J-Beauty & BeautyTech Global Gateway cluster, adopted by TIB CATAPULT in Tokyo and led by IStyle as the representative operator, has launched its official note. It will share introductions of participating companies, the background of their involvement in the project, as well as insights and challenges related to collaboration with startups, commercialization, and overseas expansion.
Onishi will speak at the Net Shop Manager Forum 2026 Autumn
Onishi from Aistyle will speak at the Net Shop Manager Forum 2026 Autumn, held at Akasaka Intercity Conference on November 5, 2026. In the lecture, he will introduce communication strategies and experiential cases that leverage @cosme reviews, data, and real stores. Attendance is free and requires pre-registration.
Kids Makeup Project at TBW 2026
At Tokyo Beauty Week 2026, we will run an experiential project that allows children to express their individuality through makeup. We will launch a participatory photo contest "My Beauty Challenge" and "Tokyo Beauty Kids-Make Studio", as well as venue displays and award ceremonies, and also hold a kids makeup workshop for elementary and junior high students in Shibuya Ward. The photo contest judges will include Mr. Shinozaki Igari and others.
Tokyo Beauty Week 2026 Beauty Walk Ticket Reservation Begins
Tokyo Beauty Week 2026 will be held in Harajuku and Omotesando from November 18 to 24, 2026, and ticket reservations for the experience content "Beauty Walk" for general participants began at noon on October 26. The Beauty Walk, with the guidebook "Beauty Passport," offers 10 ticket plans that allow participants to experience a variety of beauty, including cosmetics and inner beauty, while touring eight venues. Reservations can be made via the official LINE.
Aistyle Inc. and Aistyle Products Inc. will launch the unsweetened straight tea "Blooming Apple Aroma" from November 18, as a co-development between the inner care brand @cosme+ and the well-being brand Cycle.me. The product is unsweetened, zero-calorie, and contains urutsuya lactic acid bacteria® and dietary fiber, and is intended as an inner care drink to support gut health.
Report of Unauthorized Access to Email Delivery System 'Cuenote FC'
Unauthorized access was confirmed on the email delivery system 'Cuenote FC' operated by Yumirlink Co., Ltd., and personal information was exfiltrated. Aistyle Co., Ltd. also detected suspicious external access to the same system and announced its intention to suspend usage.
Status of Response to PHP Vulnerability
In response to the major PHP vulnerability disclosed on October 21, we performed preventive emergency maintenance to ensure system security. The system is now functioning normally, and customers do not need to change passwords or modify settings. We apologize for the sudden maintenance and will continue to work on improving service security.
Tokyo Beauty Week Advance Reservation Reopened
Due to errors caused by high traffic, the advance reservation for "Tokyo Beauty Week 2026" was temporarily suspended. It will resume on Thursday, October 22 at 12:00. The organizing committee apologized for the inconvenience and trouble caused to users. Those who could not make an advance reservation can use the "Beauty Brands (Free) Ticket" reservation slot on Monday, October 26.
Announcement of Finalists for ASIA BEAUTYTECH AWARDS 2026
Aistyle Inc. selected nine finalists for the inaugural Asia-wide "ASIA BEAUTYTECH AWARDS 2026". The grand prize, runner‑up, and other awards will be decided at the pitch & networking event on November 19, 2026. This award expands the traditional "Japan BeautyTech Awards" to five markets: Japan, South Korea, mainland China, Hong Kong, and Taiwan.
