A heartwarming episode until Sammy's first arranged ball 'Miracle' (manufactured in 1973) is displayed at the ceremony venue.
Establishment of Sega Sammy Holdings Inc. (Sega Sammy Holdings)
Renaming of Sammy Golf & Entertainment Inc. to Sega Sammy Golf & Entertainment Inc. (Sega Sammy Holdings)
The Sega Sammy Cup Golf Tournament held for the first time at The North Country Golf Club (Sega Sammy Holdings)
Establishment of Sega Sammy Baseball Club (Sega Sammy Holdings)
Establishment of Sega Sammy Visual Entertainment Inc. (now Marza Animation Planet Inc.) (Sega Sammy Holdings)
Acquisition of Sammy Networks Inc. as a wholly owned subsidiary (Sega Sammy Holdings)
Acquisition of Sega Toys Inc. (now Sega Fave Inc.) as a wholly owned subsidiary (Sega Sammy Holdings)
Acquisition of TMS Entertainment Inc. as a wholly owned subsidiary (Sega Sammy Holdings)
Acquisition of Phoenix Resort Inc. as a wholly owned subsidiary (Sega Sammy Holdings)
Establishment of a joint venture with Paradise Group in Korea, PARADISE SEGASAMMY Co., Ltd. (Sega Sammy Holdings)
Establishment of Sega Sammy Creation Inc. (Sega Sammy Holdings)
The movie 'Sonic × Shadow: Tokyo Mission' achieved a worldwide box office revenue of $490 million, surpassing a total of $1 billion in global box office revenue for the series (Sega)
Sega Sammy Creation Inc. received awards in two categories at the '2025 EKG Slot Awards': 'Top Performing NEW Core Cabinet' and 'Top Performing Game from an Emerging Supplier' (Sega Sammy Creation)
The professional mahjong team 'Sega Sammy Phoenix' won their first M-League championship (Sega Sammy Holdings)
The world's first official real store 'SEGA STORE SHANGHAI' opened in Shanghai, China, and the first flagship store 'SEGA STORE TOKYO' opened in Shibuya, Tokyo (Sega)
Sammy Inc. celebrates its 50th anniversary (Sammy)
On December 18, 2025, a 50th anniversary ceremony was held at Tokyo International Forum in Chiyoda, Tokyo, for Sammy Inc., part of the Sega Sammy Group. The venue was filled with the sounds of a big band, attended by business partners and group employees who have shared 50 years of history. Behind this glamorous stage were about a year of preparations, including efforts by staff involved in creating the ceremony and the display of Sammy's first arcade ball 'Miracle' (manufactured in 1973). We bring you stories of these efforts through interviews with those involved.
A 50th anniversary ceremony of Sammy Corporation, a Sega Sammy Group company, was held at Tokyo International Forum in Chiyoda Ward, Tokyo.
Looking back on the evolution and current status of Sonic, as well as its birth, journey, and future prospects, we spoke with a person who has been involved with Sonic at Sega for many years.
SEGA Sammy Holdings Inc. announced that it has selected four additional partners for SEGA SAMMY LUX, which will compete in the Pro Dance League D-League for the 26-27 season. The partner companies are Brandism Inc., Smart Social Inc., Innovision Inc., and DeFactory Inc.
Sega Sammy Phoenix has selected four partners for the M League 2026-27 season, which opens on September 14, 2026. The partners are Only Story Inc., Next Keyman Inc., Next View Inc., and Call Green Law Office, a law firm.
Segasami Holdings has issued the Integrated Report 2026 and published it on its website. The report introduces the value creation story, the strengths of the group that contribute to enhancing corporate value, the challenges faced and the corresponding policies, as well as the business and personnel strategies for the next medium-term plan.
SEGA SAMMY LUX, a professional dance team operated by Sega Sammy Holdings, announced that the six partners for the D-League 26-27 season, starting in October 2026, have been decided. The partners are OK Web, ARCWELLFOODS, Tsukure, Noname, Livwell, and HIROTSU Bioscience.
Sega Sammy Phoenix announced that Days Inc. has been selected as the partner for the M League 2026-27 season. Days Inc. is involved in event planning and production, as well as interior design, signage design, manufacturing, and installation.
Sega announced that the latest installment of the Football Manager simulation series, "Football Manager 27," will be released in November 2026.
SEGA SAMMY LUX, a professional dance team operated by SEGA Sammy Holdings, has announced its seven partners for the D-League 26-27 season starting in October 2026. The partners are LiLi Co., Ltd., Makotopia Co., Ltd., K-TRUST Co., Ltd., DCA Co., Ltd., Resonance Partners Co., Ltd., TRY Co., Ltd., and Your AI Advisor Co., Ltd.