| 1948 |
Established Teranishi Genzo Shoten Co., Ltd. Developed businesses including hammocks, sports nets, mountaineering gear, and ski wear. |
| 1949 |
Kihachiro Onitsuka established Onitsuka Co., Ltd. Founded Onitsuka Trading Company in Kobe, later establishing Onitsuka Co., Ltd. with capital of 300,000 yen and 2 employees. |
| 1949 |
Kihachiro Onitsuka was inspired by words that motivated him to produce genuine sports shoes for the purpose of fostering healthy youth through sports. |
| 1950 |
Kazuma Usui established Usui Meriyasu Manufacturing and began producing sportswear and baseball stockings. |
| 1950 |
Onitsuka Co., Ltd. established "Onitsuka Tiger GmbH" in Dusseldorf, Germany. |
| 1952 |
Kazuma Usui established Usui Meriyasu Manufacturing in Takefu City, Fukui Prefecture. Started manufacturing sportswear and baseball stockings, mainly selling to sports equipment wholesalers nationwide. |
| 1952 |
Established the predecessor of Gelenk Co., Ltd., Usui Meriyasu Manufacturing. |
| 1977 |
Onitsuka Co., Ltd., Gtii Co., Ltd., and Gelenk Co., Ltd. merged equally to form the comprehensive sports equipment manufacturer "Asics Corporation." |
| 1977 |
The origin of the Asics name is from the initials of the ancient Roman phrase "Anima Sana In Corpore Sano." |
| 1977 |
Set the corporate slogan "Sports is the language of the world." |
| 1977 |
Announced the "ASICS" and "ASICS TIGER" brands and established promotional marks. |
| 1986 |
Established Asics Tiger Corporation in Irvine, California, USA. |
| 1994 |
Established Asics Tiger Oceania Pty. Ltd. in Sydney, Australia. |
| 1997 |
Established Asics Europe B.V. in Amsterdam, Netherlands, as the European base. |
| 2014 |
Established the general incorporated foundation ASICS Foundation and began activities addressing social issues. |
| 2021 |
Launched the new brand platform "Sound Mind, Sound Body" and announced "I MOVE ME." |
| 2021 |
Started a brand campaign expressing the founding philosophy. |
