| 1999-02 |
Company establishment |
| 1999-07 |
Launch of shopping cart service "Store Tool" |
| 1999-09 |
Launch of rental server "Site Serve" |
| 2000-05 |
Sales partnership with Osaka Cable Broadcasting Co., Ltd. (now USEN Co., Ltd.) |
| 2000-06 |
Sales partnership with Sony Communication Network Co., Ltd. (now Sonnet Entertainment Co., Ltd.) and Jungle Co., Ltd. |
| 2001-02 |
Business partnership with Japan Registry Services Co., Ltd. |
| 2001-05 |
Sales partnership with Global Media Online Co., Ltd. (now GMO Internet Co., Ltd.) |
| 2001-09 |
Listed on Osaka Securities Exchange Nasdaq Japan Market (now JASDAQ) |
| 2002-03 |
Business partnership with Melbourne IT Co., Ltd. (Australia) |
| 2002-04 |
Renewal of rental server "Site Serve" |
| 2002-04 |
Launch of domain management transfer service 'Domain Forward'. |
| 2003-04 |
Renewal of shopping cart service "Store Tool" |
| 2003-06 |
Changed company name from "Eastar Co., Ltd." to "E-Store Co., Ltd." |
| 2003-06 |
Change of company name from 'East Store Inc.' to 'E Store Inc.'. |
| 2004-07 |
Business and capital partnership with Telewave Co., Ltd. (now Aiflag Co., Ltd.) |
| 2004-11 |
Established subsidiary "Personal Shop Co., Ltd." |
| 2004-11 |
Launch of content (information) sales service 'Info Store'. |
| 2005-06 |
Business partnership with Commerce Link Co., Ltd., operator of Shopping Search Aladdin |
| 2005-06 |
Strategic partnership with Commerce Link Inc., operator of 'Shopping Search Aladdin'. |
| 2005-07 |
Relocated headquarters to Minato-ku, Tokyo for business expansion and greater efficiency |
| 2005-10 |
Launch of free paper 'fido'. |
| 2005-11 |
Business partnership with Yahoo! Inc. |
| 2005-11 |
Strategic partnership with Kakaku.com Inc., operator of 'Price.com'. |
| 2006-01 |
Launch of the comprehensive support service for independent domain web shops, 'Shop Serve'. |
| 2006-07 |
Launch of the 'EC Omakase' service through a capital and business alliance with EC Holdings Co., Ltd. |
| 2006-10 |
Launch of the free paper 'fido'. |
| 2006-11 |
Launch of the product search site 'Shopping Feed'. |
| 2006-11 |
User base surpasses 40,000 companies. |
| 2007-05 |
Launch of the rental server 'Site Serve 2'. |
| 2007-06 |
Launch of the comprehensive support service for independent domain web shops, 'Shop Serve 2'. |
| 2007-10 |
Opening of Osaka branch office. |
| 2007-12 |
Establishment of a system development base in Ho Chi Minh City, Vietnam. |
| 2008-08 |
Shopping Feed's customer sales surpassed 100 million yen per month. |
| 2009-02 |
Launch of the mobile site 'Shopping Feed Mobile'. |
| 2009-08 |
Business alliance with Housewives' Friend Co., Ltd. (ef, November Scawaii!). |
| 2009-11 |
Partnership with Scroll Co., Ltd. and release of the gourmet e-commerce site 'FOODS!FOODS!FOODS!'. |
| 2010-07 |
Establishment of the jointly invested company 'EC Partners Co., Ltd.' with Intelligence Co., Ltd. |
| 2010-10 |
Partner agreement with Google Shopping. |
| 2011-06 |
Made Precision Marketing Co., Ltd. a consolidated subsidiary. |
| 2011-09 |
Premium SME partner agreement with Google Inc. |
| 2012-07 |
Opening of Sapporo Marketing Factory. |
| 2015-01 |
Relocation of Sapporo Marketing Factory to expand support business. |
| 2016-01 |
Unconsolidation of Precision Marketing Co., Ltd. |
| 2016-08 |
Shop Serve supports Amazon Pay. |
| 2016-12 |
Opened Fukuoka Branch |
| 2017-03 |
Standardized Bitcoin payment for ShopServe, provided to 12,500 stores |
| 2017-07 |
Launched AB testing tool 'E-Store Compare' |
| 2017-07 |
Launch of AB testing tool 'E Store Compare'. |
| 2017-08 |
Entered into a business partnership with Hokuyo Bank Co., Ltd. |
| 2017-09 |
Launched email marketing tool 'E-Store Query' |
| 2017-09 |
Launch of email marketing tool 'E Store Query'. |
| 2018-02 |
Entered into a business partnership with Yokohama Shinkin Bank |
| 2018-08 |
Started SSL server certificate issuance business |
| 2018-08 |
Establishment of Cross Trust Inc. and its consolidation as a subsidiary. |
| 2019-02 |
ShopServe supports Japan Post's 'Convenience Store/Post Office Pickup Service' |
| 2019-02 |
Shop Serve supports Yamato Transport Co., Ltd.'s 'EC Home Pickup'. |
| 2020-01 |
Made Commerce 21 a consolidated subsidiary |
| 2020-03 |
Made Web Crew Agency a consolidated subsidiary |
| 2020-08 |
Moved Tokyo headquarters to Toranomon, Minato-ku |
| 2020-11 |
Announced medium-term management plan |
| 2021-05 |
ShopServe supports '3D Secure 2.0' |
| 2021-07 |
Made Avain Systems a consolidated subsidiary |
| 2022-04 |
Transitioned from JASDAQ Standard Market to Standard Market due to Tokyo Stock Exchange market classification review |
| 2022-08 |
Made SHIFFON a consolidated subsidiary |
| 2023-02 |
Commenced financial disclosure for two business segments (EC business, HOI (Hands-On Incubation) business) |
| 2023-02 |
Commencement of financial disclosure for two business segments (EC business, HOI (Hands-On Incubation) business). |
| 2023-03 |
Released ShopServe third generation |
| 2024-05 |
Moved Tokyo headquarters to Roppongi, Minato-ku |
| 2024-12 |
Transferred all shares of WCA Inc. to H-Team Inc. |
| 2025-03 |
Shiffon Inc. becomes excluded from consolidation due to MBO completion. |
| 2025-06 |
JG27 Inc. (SPC of Japan Growth Investment Alliance Co., Ltd.) completes a TOB, resulting in delisting from the Tokyo Stock Exchange Standard Market. |
| 2025-07 |
Transition to a new management structure. |
| 2025-07 |
Becomes a consolidated subsidiary of BASE Inc. |
