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Founded Morita Futon Shop, became
Born in 1909 (Meiji 42), Ai Yamanono was born
Entered Harajuku Elementary School
Hope found amidst the Great Kanto Earthquake and disaster. Watching the city of Tokyo turn to ashes in an instant, a sense of emptiness arose, and seeing a woman who was injured and tidying her hair by the riverbank became a vague hope for "my future self". This hope became a clue to the lifelong pursuit of the goal of becoming a beautician.
At 16, entered Ueno Ikenohata: Shida Beauty School and started as a beautician. Aiko, who acquired necessary beauty skills in six months, opened a beauty salon "Matsu no Ie" within her parents' restaurant.
At 23, appointed Vice President of the Mukojima Beauty Association.
Opened "Yamano Beauty Salon" in Nihonbashi Kakigaracho. The first floor was a beauty salon, and the second floor was a "Beauty Training Institute".
Married through an arranged marriage with Chiji Nakaya, a master of the biwa. The start of a contractual marriage.
Interested in electric permanent waves abroad, attended electrical school to acquire basic knowledge. Purchased an American perm machine, disassembled it, studied independently, and succeeded in manufacturing domestically produced perm machines.
Lost her Tokyo store due to war, evacuated to Inafu Village, Nagano Prefecture. Continued beauty work by opening a beauty salon at the evacuation site.
In 1944 (Showa 19), as the war intensified, the family evacuated to Inatomi Village, Nagano Prefecture (Tatsuno Town), Yamano's hometown. Even in Okaya, where they evacuated, she opened a beauty salon and devised new hair styles inspired by her husband's woven straw sandals. Meanwhile, all her shops in Nihonbashi Kakigaracho, Ginza, Ryogoku, Asakusa, and Shinjuku were destroyed in the Tokyo air raids.
After the end of the war, rejoiced that she could return to Tokyo and continue her beauty work, maintaining her desire for reconstruction.
Believed Japan would definitely recover, traveled to learn the latest American techniques. Studied at Marinello Beauty School and Reno Beauty University, then brought the skills back to Japan.
New school building completed in Yoyogi. Promoted to upgrade beauty education and expand business.
In 1956 (Showa 31), a new school building was completed at Yamano Advanced Beauty School in Yoyogi.
Introduced the essence of Japanese beauty to the world. Showcased works transforming traditional Japanese bride styles into seven variations.
In 1957 (Showa 32), she traveled to 15 Western countries for beauty tours.
Established a school and beauty salon in Los Angeles to teach Japanese techniques. Conducted practical classes.
In 1961 (Showa 36), YAMANO BEAUTY COLLEGE opened (LA).
Researched mud baths that warm the body and whiten the skin, and opened Japan's first full-body beauty salon with a sauna-style bath at Lake Yamanaka.
In 1963 (Showa 38), Aiko Yamano devised the Dronko Beauty concept.
Changed company name to Kanemori Co., Ltd.
In 1977 (Showa 52), the 1st Scissors Memorial Service was held.
Prayed for the improvement of skills and harmony among people by holding a memorial service at Shiba Zojoji Temple for the scissors' memorial and spiritual growth.
In 1978 (Showa 53), the statue of Seiku Kannon Bodhisattva was sculpted by the leading sculptor Nishimura Nishi, and a 'Scissors Mound' was established within Zojoji Temple grounds. Yamano Aiko became the main prayer and a grand eye-opening ceremony was held.
Built a scissors mound along with the Seiku Kannon Bodhisattva statue within Zojoji Temple grounds. Annual memorial services are held.
Joined Minebea Group through third-party allotment of new shares
Received the highest honor in the beauty industry. Recognized for efforts to improve the beauty industry and nurture successors.
Took Yano Aiko to the world's top stage. Held shows expressing Japan's four seasons and customs.
In 1984 (Showa 59), Carnegie Hall 'Yamano Aiko to the world's top stage'.
Absorbed and merged into Minebea Co., Ltd.
Established Kanemori Co., Ltd., separated and inherited door-to-door sales business from Minebea Co., Ltd.
Held a kimono collection show as part of Japan Cultural Week at the Youth Palace in Moscow.
In 1990 (Heisei 2), the last kimono show overseas.
Established a higher education institution in Hachioji, Tokyo. Promoted theory and education based on the belief that beauty is art.
Yamano Beauty Arts Junior College opened.
Joined Yamano Group due to change of major shareholders
Aiko Yamano, who dedicated her life to beauty, passed away at the age of 86.
On July 31, 1995, she passed away.
Listed on the Japan Securities Dealers Association (currently TSE Standard Market)
Acquired the business of a Japanese-style clothing specialty store chain from Saison Group's Kimonokyoto Co., Ltd.
Acquired shares of Marusho Co., Ltd. (listed on TSE Second Section: wholesale of Japanese-style clothing, jewelry, and apparel)
Acquired shares of Nishiki Co., Ltd.
Converted the former Kanemori Co., Ltd. into a pure holding company and renamed it Yamano Holdings Corporation
Acquired shares of Bi-Gold Co., Ltd. (jewelry specialty store chain)
Acquired the jewelry specialty store chain
Acquisition of shares of Sato Diamond Chain Co., Ltd.
Marufuku Trading Co., Ltd. (wholesale of women's and children's clothing) acquisition of shares
Hotta Industry Co., Ltd. (apparel, design spun yarn manufacturing and sales) acquisition of shares
Kanemori Co., Ltd. acquires the kimono retail business "Ginza Kishi-ya" from Kishi-ya Co., Ltd.
Kanemori Co., Ltd. acquires the visiting sales business from Rikka Sales Co., Ltd.
Acquisition of the visiting sales business from Rikka Sales Co., Ltd.
Powers Co., Ltd. (sports equipment specialty store) acquisition of shares
Kanemori Co., Ltd. and Muto Co., Ltd. jointly establish Muto Yamano Co., Ltd. (visiting sales business)
Beauty Tagashi Co., Ltd. (beauty salon chain) acquisition of shares, transfer of operations of Tagashi Co., Ltd.
Kanemori Co., Ltd. changes its company name to Yamano Holdings Co., Ltd. Merges Yamano Biva Sports Co., Ltd. and Powers Co., Ltd., renaming to Yamano Sports Systems Co., Ltd. Merges Sato Diamond Chain Co., Ltd. and Be-Goal Co., Ltd., renaming to Yamano Jewelry Systems Co., Ltd.
Establishment of Beauty Plaza Co., Ltd., transfer of beauty salon business from Okabayashi Co., Ltd.
Change of company name to Yamano Holdings Co., Ltd.
Acquisition of shares of Brother Saving Co., Ltd. (prepaid specific transaction business), change of company name to Yamano 1909 Saving Co., Ltd. Establishment of Yamano 1909 Plaza Co., Ltd., transfer of visiting sales business from Brother Sales Co., Ltd.
Marusho Co., Ltd. and Hotta Industry Co., Ltd. merge, renamed Hotta Marusho Co., Ltd.
Merge Beauty Tagashi Co., Ltd. and Beauty Plaza Co., Ltd., rename to My Style Co., Ltd.
Yamano Ritereings Co., Ltd. splits off its door-to-door and event sales business, Yamano Plaza Co., Ltd. is newly established to succeed.
Yamano Ritereings Co., Ltd., Kinohana Co., Ltd., Yamano Sports Systems Co., Ltd., Sportsman Club Co., Ltd., Yamano Plaza Co., Ltd., Yamano 1909 Plaza Co., Ltd., Yamano Credit Service Co., Ltd., Yamano Investment Co., Ltd. are absorbed and merged by our company, transitioning from a holding company system to a business headquarters system.
Establishment of HM Ritereings Co., Ltd. at Hotta Marusho Co., Ltd., transfer of our kimono business to HM Ritereings Co., Ltd.
Our company absorbs and merges Yamano Jewelry Systems Co., Ltd., merges Yamano 1909 Saving Co., Ltd. and RF Co., Ltd., renaming to Yamano Saving Co., Ltd.
Acquisition of shares of La Tansu Yamano (kimono specialty store chain). Transfer of apparel retail division of Hotta Marusho Co., Ltd. to HM Ritereings Co., Ltd.
Our company absorbs and merges La Tansu Yamano.
Hottamaru Corporation acquires all shares of HM Retailing Corporation
HM Retailing Corporation is absorbed and merged by our company
Acquisition of shares of Suzunoki Corporation (specialty store for Japanese clothing and fur products)
Business transfer of the sports business to RIZAP Corporation. Sale of shares of Hottamaru Corporation
Our company absorbs and merges with My Style Corporation
Acquisition of shares of Miura Limited (nail salon operation), change of trade name to Miura Corporation
Acquisition of shares of L.B.G Corporation (beauty salon operation)
Partial transfer of business of Kanoko Corporation
Acquisition of shares of Man-to-Man Academy Corporation (learning school operation)
Transition from JASDAQ Standard to Standard Market due to review of Tokyo Stock Exchange market classification
Acquisition of shares of Tokyo Guidance Corporation (learning school operation)
Acquisition of shares of OLD FLIP Corporation (used clothing purchase and sale)
Transfer of our beauty business and sales division of Miura Corporation (subsidiary) to L.B.G Corporation (subsidiary). L.B.G Corporation changes its trade name to Yamanon Plus Corporation. Miura Corporation is absorbed and merged
Acquisition of shares of Tōgakusha Corporation (learning school operation)
DSM division renamed to Life Plus division
Acquisition of shares of Yakushi Studio Corporation (photo studio, costume rental, etc.)
Acquisition of shares of New York Joe Exchange Corporation (used clothing purchase and sale)
Our company absorbs and merges with Yamanon Plus Corporation
Acquisition of shares of Arknet Corporation (learning school operation)
The 12th Yamano Collection will be held at Hotel New Otani (Tokyo) from July 24 to 27, 2026, as a commemorative event for the 20th anniversary of Yamano Holdings' company name change. We will exhibit and sell works by artists and branded kimono, and provide meals and various events. To ease congestion, the event will be by reservation only, and attendees must select an event course and make a prior reservation.
Yamano Holdings Co., Ltd. announced that it will hold the 12th Yamano Collection.
As part of Yamano Holdings' 20th anniversary celebration, the 12th Yamano Collection will be held at Hotel New Otani Tokyo in July 2026, featuring exquisite kimonos and events.
Yoshitomo Yamano, president of Yamano Holdings, appeared on Radio Nikkei's The Money, broadcast on November 20, 2025, to discuss the company's business and medium-term management plan. See the website for details about the program.
President Yoshitomo Yamano appeared on Radio NIKKEI 'The Money' and talked about business contents and medium-term management plans.
An article about the company appeared in the June 23, 2025, issue of the Japan Distribution Industry Newspaper. It discusses the company's M&A strategy. Link: https://www.bci.co.jp/nichiryu/article/17675.
An article about Yamano Holdings Co., Ltd.'s M&A strategy was published in the Japan Distribution Industry Newspaper.
Yamano Holdings Co., Ltd. announced the financial results for the fiscal year ended March 2025. The materials include a notice regarding share acquisition, a condensed financial statement, a financial statement presentation, a report on segment changes, a dividend on retained earnings, a special loss and deferred tax asset recognition, a notice on individual performance differences, and a notice on the consolidation of a subsidiary.
Yamano Holdings Co., Ltd. announced its financial results for the fiscal year ended March 2025. Details are provided in materials released today.
On May 15, 2025, Yamano Holdings Co., Ltd. announced its financial results for the fiscal year ending March 2025.