Provision of various services centered on human resource support for new industrial sectorsCarefully selected job hunting platform GoodfindCareer support services for human resources up to three years after joining the workforce G3Business media FastGrow for young innovation human resources1on1 support tool TeamUp
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Network
NETWORK
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History
41 EVENTS
Slogan Corporation established in Kanda Nishikicho, Chiyoda-ku (Capital: 3 million yen)
Start operating Goodfind
Started operating Goodfind.
Capital increased to 7 million yen (allotment increase to management)
Founded OB/OG guidebook (now Goodfind Magazine)
Interned at Slogan Inc., a startup, from 2008 while attending Waseda University Faculty of International Liberal Studies, served as business manager for about a year and a half
Capital increased to 10 million yen (allotment increase to management)
Relocated headquarters to Kanda, Chiyoda-ku
Joined DeNA Co., Ltd. in 2010
Expanded headquarters to two floors
Established Kyoto branch in Shijo Karasuma, Kyoto
Expanded and relocated headquarters to Minami-Aoyama, Minato-ku
Expanded and relocated Kyoto branch to Shijo Karasuma
Relocated headquarters to Minami Aoyama, Minato Ward, and expanded Kyoto branch to Shijo Karasuma.
Release of co-authored book "A company known among young people who turned down major companies" (Asahi Shimbun Publishing)
Full-scale start of business in mid-career recruitment support domain
Expanded Kyoto branch to 9th floor within the same building
Capital increased to 11.96 million yen (allotment increase to employee stock ownership plan)
Expanded and extended Tokyo headquarters (Minami-Aoyama, Minato-ku) to two floors
Established the Slogan Core LLC and began venture capital investments.
Established the Slogan Core LLC and began venture capital investments.
Increased capital to 44.496 million yen (allotment increase to management team and employee stock ownership plan)
Appointed CFO in 2016. Certified public accountant.
Established Osaka branch in Umeda, Osaka.
Increased capital to 182,409,200 yen (allotment increase to REAPRA Ventures Pte.Ltd., employee stock ownership plan, etc.).
Established group companies Slogan Advisory Inc. and Team Up Inc.
Returned to Slogan Inc. in December 2016
Launched the FastGrow business.
Started capital and business alliance with Growin Partners Inc.
Increased capital to 372,238,200 yen (allotment increase to XTech Ventures Inc., Dream Incubator Inc., and RCF General Incorporated Association).
Increased capital to 442,244,200 yen (allotment increase to Mitsubishi Estate Co., Ltd. and Gooddays Holdings Co., Ltd.)
Announced initiatives for organizational measures "Shape New Work" to realize new normal work styles.
Reorganized the Kansai base.
Consolidated Kansai base into Kyoto branch (Osaka branch abolished).
Relocated Kyoto branch to Sanjo Kawaramachi.
Released the book "Shapers: Thinking Methods to Create New Industries" by Slogan CEO Toyo Ito.
Reorganized Kansai base and consolidated into Kyoto branch (Osaka branch abolished), moved Kyoto branch to Sanjo Kawaramachi
Merged with group company Slogan Advisory Inc.
Listed on the Tokyo Stock Exchange Mothers Market (now Growth Market).
Succeeded the position of President and CEO from founder Toyo Ito to Rito Nippe.
Started service of the video and experiential learning platform "Metanobi".
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News
9 ARTICLES
Goodfind, Special Lecture and Networking at Musashino University EMC
Goodfind held a special lecture and matching event in the "Career Design" class of the School of Entrepreneurship at Musashino University on October 14 and 21, 2026. The lecture introduced the significance of choosing a career by one's own will and perspectives on evaluating companies, and on the second day, it featured pitches from four startups and a networking session with young employees. The slogan is to continue collaborating with educational institutions to create a career education environment where students can choose challenges by their own will.
Slogan and Willnext to Hold Joint Seminar “Is ‘Intrinsic Motivation’ Just a Nice-Sounding Ideal?” on November 10
Slogan Inc. and Willnext will host an online joint seminar titled “Is ‘Intrinsic Motivation’ Just a Nice-Sounding Ideal?—How to Connect People’s Growth to Profits and Corporate Value” on November 10, 2026, from 1:00 p.m. The seminar will feature a discussion between Slogan Vice President Hironori Kitagawa and Willnext Representative Masahiro Nakamura, who will share practical approaches to cyclical management rooted in intrinsic motivation, along with ideas for addressing challenges.
Slogan Corporation, Redefining Management Policy and Mission
Slogan Corporation has formulated a new management policy called "Circular Management" aiming for sustainable growth and competitive advantage, and has redefined its mission.
Notice of Termination of 'Goodfind Career' Service
Slogan Corporation announced that it will terminate the 'Goodfind Career' service on April 30, 2026, and will focus on 'G3' in the future.
Slogan Corporation has published Goodfind Magazine vol.40, a special issue for graduates of 27 and 28, featuring information on growing companies and career choices.
Slogan Corporation Launches Website for New Graduate Recruitment Support Service
Slogan Corporation has launched a landing page introducing the details of its new graduate recruitment support service "Goodfind" and has strengthened its information dissemination.
Interview video of Slogan representative Jinhira released
An interview video of Slogan Co., Ltd.'s President and CEO Jinhira was released on "Startup Career ch", where he discusses future management policies and organizational culture.
Kyoto University Student Career Magazine 'Goodfind Kyoto University OB/OG Guidebook' Release
Slogan Corporation has published a career magazine featuring interviews with business leaders from Kyoto University and career content, supporting the career development of Kyoto University students.
Slogan Corporation has published 'Goodfind Magazine vol.39', featuring interviews with excellent companies and managers, providing content useful for career development and selection strategies for job-seeking students.
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Public records
GOV
National Tax Agency basic information1010001096077
Source: National Tax Agency Corporate Number Publication Site, basic three items