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Since its founding in 1993, it has continued to grow in this field and ranks in the industry’s top 10 by number of stores.
In 1993, one year after Bell Park started, the company had exhausted its initial capital of 87.5 million yen and moved from its first office on Shibuya's Park Street to a sublet on the first floor of an office building in Hanzomon, in a dilapidated state. In hindsight, it was a typical struggling venture. With only a 15-tatami (about 49 square meters) store and office, the remaining staff were two employees and two part-timers. It was a tough restart with a small team.
Since its founding in 1993, it has a history of challenging the industry and values the culture that cherishes 'people' and 'teams' as its driving force.
Established Bell Park Co., Ltd. in Nagatacho, Chiyoda-ku, Tokyo, for the purpose of handling mobile communication service subscriptions and network product distribution.
Established Bell Park Inc. in Nagae-cho, Chiyoda-ku, Tokyo, with the purpose of accepting mobile communication service applications and handling network product distribution.
Relocated headquarters to Kojimachi, Chiyoda-ku, Tokyo.
Moved headquarters to Kojimachi, Chiyoda-ku, Tokyo.
Signed an agency delegation agreement with Tokyo Digital Phone Co., Ltd. (now SoftBank Corp.).
Commenced operation of the Digital Phone Service Specialty Store (now SoftBank Shop), a certified store of Tokyo Digital Phone.
Commenced operation of the Digital Phone Service Specialty Store (now SoftBank Shop), a Tokyo Digital Phone certified store.
Registered shares with the Japan Securities Dealers Association.
Registered shares at the Japan Securities Association.
Relocated headquarters to Hirakawa-cho, Chiyoda-ku, Tokyo.
Moved headquarters to Hirakawa-cho, Chiyoda-ku, Tokyo.
Cancelled the listing with the Japan Securities Dealers Association and listed shares on the JASDAQ Securities Exchange.
Cancelled the Japan Securities Association listing and listed shares on the JASDAQ Securities Exchange.
Acquired 52 SoftBank Shop locations (22 directly operated, 30 franchise) and wholesale business operated by Panasonic Telecom Co., Ltd.
Signed an Apple Authorized Premium Reseller agreement with Apple Japan LLC.
Commenced operation of Apple Premium Reseller, selling products certified by Apple Japan LLC.
Commenced operation of an Apple Premium Reseller that sells products certified by Apple Japan Inc. (now Apple Japan LLC).
Listed on the Osaka Securities Exchange JASDAQ market following the merger of the JASDAQ Securities Exchange and the Osaka Securities Exchange.
Following the merger of the JASDAQ Securities Exchange and the Osaka Stock Exchange, listed on the Osaka Stock Exchange JASDAQ market.
Listed shares on the Osaka Securities Exchange JASDAQ (Standard) following the integration of the Hercules, JASDAQ, and NEO markets of the Osaka Securities Exchange.
Due to the integration of the Osaka Stock Exchange Hercules market, its JASDAQ market, and its NEO market, listed shares on the Osaka Stock Exchange JASDAQ (Standard).
Signed a basic agency agreement with Willcom Inc. (now SoftBank Corp.).
Commenced operation of Willcom Plaza (now W Mobile Shop), a certified Willcom store.
Signed a basic agency services outsourcing agreement with KDDI Corporation.
Commenced operation of the au Shop, a KDDI-certified store.
Following the market integration of the Osaka and Tokyo Stock Exchanges, listed shares on the Tokyo Stock Exchange JASDAQ (Standard).
Following the market integration of the Osaka and Tokyo Stock Exchanges, listed shares on the Tokyo Stock Exchange JASDAQ (Standard).
Acquired shares of OC Mobile Inc. (now Bell Park Next Inc.) to become a wholly-owned subsidiary.
Acquired shares of OC Mobile Inc. (now Bell Park Next Inc.) to become a wholly-owned subsidiary.
Due to a review of market classifications at the Tokyo Stock Exchange, moved from the JASDAQ (Standard) market to the Standard market.
Bell Park Co., Ltd. donated 2 million yen to support those affected by the Kumamoto earthquake that occurred on July 28, 2026. The company sincerely prays for the safety and recovery of the victims and continues its business activities through local career shops.
The staff of "SoftBank Kawabe Ome Street," operated by our company, received an appreciation letter from the Tokyo Metropolitan Police Department's Ome Police Station. Their proactive outreach to prevent special fraud was recognized, and the award was presented on June 29, 2026. We will continue to hold smartphone classes at our stores and events, collaborating with police and telecommunications operators to raise public safety awareness.
Bellpark Co., Ltd. was certified on March 9, 2026 as a Health Management Excellent Corporation 2026 (Large Enterprise Division). Since FY2022, it has been certified for five consecutive years. The company will continue to actively support employees' health maintenance and promotion.
SoftBank Ichigaya, operated by Bell Park, received the Minister of Internal Affairs Award, the highest honor at the 2025 Anshin Shop Grand Prize. The initiative to eliminate information access barriers for new staff, utilizing generative AI and training notebooks, was praised. This is the third time a store operated by the company has won the Minister of Internal Affairs Award.
At the national finals of the "Customer Service No.1 Grand Prix 2025" held on February 5, 2026, one of our employees won the Grand Prix (first place), and another employee secured second place. This victory marks our company’s fifth consecutive Grand Prix win at the event.
On August 22, 2025, "SoftBank Terrace Mall Matsudo" collaborated with the "Police Festa 2025" hosted by the Matsudo East Police Station in Chiba Prefecture to conduct an awareness event on preventing special fraud. Using an AI-powered interactive tool, participants interacted with the "Fraud Experience Bot" on LINE and simulated romance scams and SNS-based investment fraud tactics.
The staff of SoftBank Ogikubo, operated by our company, received an appreciation letter from the Ogikubo Police Station of the Tokyo Metropolitan Police Department for contributing to the prevention of special fraud. Our company will continue to strengthen its crime prevention measures.
Bell Park Co., Ltd. has been certified as a Health Management Excellence Corporation 2025 (Large Enterprise Division) under the certification system for health management excellence corporations organized by the Ministry of Economy, Trade and Industry and the Japan Health Conference. The company will continue to actively support the maintenance and promotion of employee health.
At the national finals of the "Customer Service No.1 Grand Prix 2024" held on February 6, 2025, an employee of our company won the Grand Prix (1st place). Additionally, one employee received 3rd place and another received a special award, making a total of three awardees. Our company will continue to strive to improve customer service and store environment.
Bell Park Inc. has been certified as a Health Management Excellence Corporation 2024 (Large Enterprise Division) in the certification system hosted by the Ministry of Economy, Trade and Industry and the Japan Health Conference. The company will continue to actively support the maintenance and improvement of employees' health.