Non-life insurance agency operations and life insurance solicitationBuilding and real estate leasing and managementManufacturing and sales of milk and dairy productsRaising dairy cows, milking, and feed productionOperation of restaurants and tourist facilitiesOperation of Hourai Country Club and Nishi-Nasuno Country Club
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Network
NETWORK
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History
41 EVENTS
Acquired real estate owned by the former (Company) Jugo Bank and established Hourai Shokusan Co., Ltd., engaging in agriculture, livestock farming, and forestry in the Senbonmatsu area of Nasushiobara City, Tochigi Prefecture, while also trading real estate and securities, providing financial loans, and leasing real estate
Merged Hourai Land Co., Ltd.
Started non-life insurance agency operations
Began dairy farming with 30 dairy cows in the Senbonmatsu area
Established Hourai Tourism Co., Ltd., built a new rest house, and started tourism businesses such as restaurants, shops, and amusement parks
Established Hourai Building Co., Ltd., and commenced design supervision, construction contracting, and rental building operations
Completed the Shinjuku Hourai Building and relocated headquarters
Acquired Nishi-Nasu Industries Co., Ltd. and started crushed stone business
Promoted to first-class non-life insurance agency
Merged Hōrai Building Co., Ltd. and changed the company name to Hōrai Co., Ltd.
Renamed Hōrai Tourism Co., Ltd. to Hōrai Dairy Co., Ltd. and started full-scale manufacturing and sales of milk and dairy products
Established Hourai Tourism Co., Ltd. and transferred tourism division from Hourai Milk Industry Co., Ltd.
Merged Hourai Building Co., Ltd. and changed the company name to Hourai Co., Ltd. Changed the name of Hourai Dairy Co., Ltd. to Hourai Milk Industry Co., Ltd., and fully launched manufacturing and sales of milk and dairy products
Started life insurance agency operations
Completed new dairy farm facilities including free-stall barns at Senbonmatsu Ranch, raising 500 dairy cows
Completed new factory of Hourai Milk Industry Co., Ltd.
Acquisition of Ginza Hourai Building
Absorption and merger of Hourai Dairy Co., Ltd., Hourai Tourism Co., Ltd., and Nishi-Nasu Industries Co., Ltd.
Start of operations at Hourai Country Club
Registering shares on the over-the-counter market with the Japan Securities Dealers Association
Start of operations at Nishi-Nasu Country Club
Purchased part of Sakura Ikebukuro Building (now Hourai Ikebukuro Building), Sakura Sugamo Building (now Hourai Sugamo Building), and Sakura Gotanda Building (now Sumitomo Mitsui Banking Corporation Gotanda Building)
Held the 1st Japan Golf Tour Championship at Hourai Country Club (held until 2002)
Sold Shinjuku Hourai Building
Relocated headquarters to Ginza Hourai Building
Open Sembonmatsu Hot Springs
Converted to a stock exchange due to the market registration, listed on JASDAQ Securities Exchange
Acquired Sakura Horidome Building (now Hourai Horidome Building)
Opened
Abolition of the crushed stone business
Listing on Osaka Securities Exchange JASDAQ following the merger of JASDAQ Securities Exchange and Osaka Securities Exchange
Listing on Tokyo Stock Exchange JASDAQ (Standard) following the integration of the spot markets of Tokyo Stock Exchange and Osaka Securities Exchange
Integration of the Dairy Business Division and the Tourism Business Division, and establishment of the Senbonmatsu Ranch Headquarters
Sale of Ginza Hōrai Building
Acquisition of Parknard Mita Hijirizaka
Acquisition of Urban Premier Ikejiri-Ohashi
Relocated headquarters to Sakura Horidome Building (currently Hōrai Horidome Building)
Acquired Urban Premier Akihabara
Shifted milk production to external OEM manufacturing
Acquired U-Residence Nishi-Oi
Renovated the restaurant and shop at Senbonmatsu Farm
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News
11 ARTICLES
Potential leakage of customer information due to unauthorized access in external email delivery service
On October 23, 2026, Hourei Co., Ltd. announced that unauthorized access by a third party occurred in its outsourced email delivery service, potentially leading to the leakage of customer information to external parties. The investigation is ongoing at the outsourcing partner, and it was reported that up to 75,140 pieces of personal information may have been leaked. Hourei is apologizing to affected parties and is working to determine the cause and assess the scope of the impact.
Brolla Umbrella Walks Color the Rainy Farm
Decorations and photo spots using 200 colorful umbrellas are set up at the farm in Nasushiobara, and events and experiential activities that can be enjoyed on rainy days are held.
Nasu Senbonmatsu Farm's new product 'Pure Milk Jam' released April 29
Nasu Senbonmatsu Farm, operated by Hourei Co., Ltd., is releasing the 'Pure Milk Jam', a spreadable jam that captures the flavor of milk, on April 29, proposing a new way to enjoy milk by spreading it instead of drinking.
GW Event to Experience Tochigi's Seasonal Fruits and Culture at Nasu Senbonmatsu Ranch
Hourai Co., Ltd. operates Nasu Senbonmatsu Ranch, where from April 25 to May 10, 2026, events such as tasting seasonal melons from Tochigi, producer markets, and monkey shows will be held, providing opportunities to enjoy the region's nature and culture.
First Outdoor Music Live Event at Nasu Senbonmatsu Farm
Nasu Senbonmatsu Farm will host its first farm-organized outdoor music live event, “SENBONMATSU FARM LIVE,” on April 19, 2026. Singer-songwriter Utautai Lily, who is from Otawara City, Tochigi Prefecture, will perform. Both admission and the live performance are free. Visitors can attend with family and pets while enjoying the farm’s lawn and light refreshments from the café.
Sakura and Flower Viewing Event at Nasu Senbonmatsu Farm
At Nasu Senbonmatsu Farm, about 200 cherry trees bloom, and a spring event is held where visitors can enjoy a 300-meter cherry blossom tunnel, animal interactions, gourmet food, and music.
Dog Photo Session and Market at Nasu Senbonmatsu Farm
As part of its first-anniversary celebration of the grand opening, Nasu Senbonmatsu Farm will host “HAPPY SMILE Photo Session,” a free photo session with your dog, on April 11. On April 11 and 12, the “Dog Market,” featuring dog-related goods from businesses in Tochigi Prefecture and sweets to enjoy with your dog, will also be held at Senbonmatsu Terrace, with its cherry tree-lined promenade.
Nasu Senbonmatsu Ranch Cherry Blossom and Experience Event 1st Anniversary
A variety of events including about 200 cherry blossoms, photo spots, music live performances, and pet photo sessions are held to celebrate the 1st anniversary with an experiential event.
Nature Positive Project Launch at Nasu Senbonmatsu Farm
Houri Co., Ltd. has launched a project at Nasu Senbonmatsu Farm aimed at forest maintenance, rural mountain experience, and promotion of circular dairy farming.
New Year's Greetings
Looking back on changes in the economic and social environment over the past year, this message reports on strengthening the company’s foundations and advancing its businesses under the “Medium-Term Management Plan 2026.” Since its grand opening in April 2025, Nasu Senbonmatsu Farm has welcomed approximately 1.1 million visitors annually, while continuing to improve its natural environment and expand the experiences it offers. The insurance, real estate, and golf businesses are also working to operate with customers’ interests as their priority, enhance asset value, and create attractions that make the most of nature.
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Public records
GOV
National Tax Agency basic information9010001108279
Source: National Tax Agency Corporate Number Publication Site, basic three items
Trade name
ホウライ株式会社
Trade name (kana)
ホウライ
Name in English
Corporation type
301
Address
〒103-0012 東京都中央区日本橋堀留町１丁目８番１２号
Postal code
1030012
Prefecture code
13
City code
102
Address outside Japan
Prefecture in English
City in English
Address outside Japan in English
Corporate number assignment date
2015-10-05
Update date
2020-07-16
Change date
2020-07-13
Registry closure date
Reason for registry closure
Successor corporate number
Details of the change
Latest record
1
Excluded from search
0
Processing type
12
Correction type
0
Trade name image ID
Address image ID
Sequence number
2465296
METI gBizINFO9010001108279
Source: gBizINFO (Ministry of Economy, Trade and Industry)
