| Company name | Group | Parent | Subsidiary | Customer | Supplier | Alliance | Bank | Shareholder |
|---|---|---|---|---|---|---|---|---|
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| 米国フリトレー社 | ||||||||
| 米国ペプシコ社 |
Founded in 1957 as Japan's first popcorn company.
Launched Japan's first bagged popcorn.
Started selling the first domestically produced popcorn, 30 grams per bag for 30 yen.
Mike Popcorn Limited Company Establishment
Established Mic Popcorn Company.
Established Mic Popcorn Limited Company (renamed Japan Frito-Lay Inc. in February 1990).
Mike Popcorn Launch
Fujiya Frito-Lay Inc. Establishment
Merged with The Frito Company and H.W. Lay & Company to establish Frito-Lay.
Mic Popcorn Butter Soy Sauce flavor.
Followed the evolution of the packaging design centered on the
1990 PepsiCo 100% Subsidiary Formation
Renamed to Japan Frito-Lay Inc.
Japan Frito-Lay Inc. Name Change
It became a wholly owned subsidiary of Calbee Inc. and continues to this day.
Japan Frito-Lay Co., Ltd.'s Customer Relations Office will be closed from August 11 to 16, 2026. Inquiries received during the closure will be handled from August 17 onward. The company appreciates your understanding and cooperation.
Japan Frito-Lay Co., Ltd., as part of the Calbee Group, is participating in Calbee Harvest Festival 2026 from August 3 through December 7. One hundred thousand winners will receive prizes including two kilograms of Hokkaido potatoes and an original pouch. Enter by postcard or envelope using entry marks from Calbee, Japan Frito-Lay, Calbee Potato, or Calbee Kaitsuka Sweet Potato products.
Japan Frito-Lay co-developed original popcorn for movie lovers with Sony Marketing. The most popular flavor, honey butter, will be distributed starting July 27 at five Sony Store locations nationwide.
Japan Frito-Lay will launch Mike Popcorn Tarako Butter Flavor, combining the savory taste of tarako with the richness of butter, in convenience stores ahead of other retailers starting July 13, 2026. It is characterized by Japanese-style flavor and buttery aroma and will be available for a limited time.
A study presented by Japan Frito-Lay at the 80th Annual Meeting of the Japanese Society of Nutrition and Food Science in May 2026 reported on an investigation into the effects of popcorn consumption on post-meal blood glucose levels.
Starting June 8, 2026, Japan Frito-Lay will relaunch Cheetos Flamin' Hot Hot Chili Cheese flavor, initially at convenience stores nationwide. This is the first improvement in about a year, featuring rich cheese, heat, and tanginess.
Under its official sponsorship agreement with the Yokohama DeNA BayStars, Japan Frito-Lay Co., Ltd. will hold the sponsored game ‘Strong, Rich, and Bold: Free Yourself, Doritos Nighter’ on June 3, 2026. Planned activities include a ceremonial first pitch by a brand character, giveaways, and collaborative promotions. The game is against the Tohoku Rakuten Golden Eagles, with various activities planned to entertain fans.
Japan Frito-Lay and TOHO Cinemas will launch Cinemaイク Popcorn in Happy Turn flavor at TOHO Cinemas nationwide on June 11, 2026, celebrating the snack's 50th anniversary. The sweet-and-savory popcorn recreates the flavor of Happy Turn and is available exclusively at theaters.
Japan Frito-Lay is running a Japan-only campaign for official snacks of the FIFA World Cup 2026. Featuring guest Yuji Nakazawa, the campaign includes public viewings, social media promotions, benefits, and giveaways. It began on May 22, 2026, with various events taking place.
Japan Frito-Lay Co., Ltd. will continue as an official sponsor of the Yokohama DeNA BayStars for the 2026 season. It is introducing a new between-innings event, Doritos Presents: Close Call! Stop Challenge!, to enhance brand experiences and expand snack occasions, building on last season's activities to enrich the game-day experience.