Dentsu MacroMill Insight Inc.

Established Sugken Inc.

Founded Dentsu Research Inc. with first president Kazuya Ando (Ginza Dentsu Building, Chuo-ku).

Opened Osaka branch.

Opened Hiroshima branch office.

Moved headquarters to Chuo-ku, Tsukiji Konwa Building.

Opened Nagoya branch.

Released nationwide instant telephone survey system.

Second president Yoshihiko Takagane appointed.

Moved headquarters to Chuo-ku, Shinagawa Marine Building.

Third President Torii Tsuneo Assumes Office

Kyushu Branch Established

Fourth President Yokoyama Tatsu Assumes Office

Headquarters Relocated to Ginza Dentsu Building

Creation of 'CI Work Response Handbook'

Publication of 'Product Development Practice Guide'

Fifth President Tanaka Yoshimasa Assumes Office

Creation of 'Regional Development Work Handbook'

DRIS (High-Sensitivity Female Group Monitor) Setup

Creation of 'Advertising Effectiveness Measurement Handbook'

Development of Dr.CS (Customer Satisfaction Response Survey Tool)

Release of DEBUT (New Product Early Consumer Response Evaluation System)

Creation of 'Advertising Effectiveness Measurement Handbook'

Release of WISE (Overseas Survey Network Service)

Sixth President Gaiike Takahiro Assumes Office

Release of 'Following Day-kun' (Next-Day Phone Survey)

Release of 5DAYS/7DAYS (Internet Survey)

Release of TV-TEN'S (Online GI System)

Release of HINT-kun (Phone Survey Tool)

Development of Data Mining Tool 'drill'

Text mining system (DE-FACT) development and operation

I-mode research release

Internet Survey System (DENTSU-Rnet) Operational

Development of Collage File 'draft'

Creation of 'BRAND MEISTER Research Handbook'

Obtained Privacy Mark

Eighth President Ken Nomura Assumed Office

Obtained ISO/IEC 27001 Information Security Management System

Received Best Presentation Award at the 2005 JMRA Manual Conference for 'Utilizing Interactive Research with Blogs'

Obtained ISO 14001 Environmental Management System

Received Best Presentation Award at the 2006 JMRA Manual Conference for 'Managing Response Rates and Data Accuracy in Monitor Surveys'

Received Best Presentation Award at the 2008 JMRA Manual Conference for 'Photo Diary-style iPad Research Using Advanced Monitor Management Techniques'

Global Voice★ Network Service Release

Ninth President Kenichi Kobayashi Assumed Office

Children's Genuine Voice Net Release

Felica Reader Mobile Research System Release

PAC Analysis Release

Awarded the Young Researcher Best Award at the 2010 JMRA Manual Conference for "Value Co-Creation Research: Marketing Research That Makes Participants Feel Good About Their Participation"

Commenced ethnographic research

Delivered a talk at Web & Mobile Marketing EXPO titled "What Customers Truly Want? – Using Marketing Research Through Case Studies"

Developed and released the SCAP model (Dynamic Assessment of Brand State) survey package

Initiated business partnership discussions among Dentsu Research, Dentsu, and Macromill for internet survey business: Released Customer Delight Survey & Analysis Pack

Established Dentsu Marketing Insight Inc. (merger of Dentsu Research and Soken): First president Kenichi Kobayashi: Presented "Customer Delight Index (CDI) Proposal" at JMA

Released I-Cafe@DMI (our MROC): Awarded Best Presentation at the 2011 JMRA Manual Conference for "Research on the Impact of Customer Delight and Disappointment on Customer Loyalty Formation": Our company and Dentsu partnered with PARC (Palo Alto Research Center) on "Research on the Impact of Customer Delight and Disappointment on Customer Loyalty Formation"

Released the social listening service "Listening Plus" jointly developed with Dentsu: Held 2012 Lifestyle Forecast Seminar; Held Global Youth Survey Seminar comparing Japanese youth vs youth in six emerging countries

Released the consumer-participatory problem-solving program "D-hints" jointly developed with Dentsu and Dentsu International Information Services: Established Dentsu Macromill Inc. (joint venture of Dentsu Marketing Insight and Macromill) in Ginza, Chuo-ku, Dentsu Ginza Building; First president Kenichi Kobayashi

Dentsu Marketing Insight and Index-I entered into a business partnership agreement in the MROC domain

Developed the trend forecasting service "Dentsu TrendSonic R"

Launched Dentsu Marketing Insight's Facebook company page

Received the Best Award at the 2012 JMRA Annual Conference research call for proposals for "Approach to Consumer Collective Insight – Visualizing Consumer Consciousness Structure"

Launched the information newsletter "Insight Express" from Dentsu Marketing Insight

Commenced provision of DMI Solution Compass service

Dentsu Marketing Insight and Vision Critical Japan entered into a business partnership agreement for brand community management business

Commenced provision of Marketing Research Management Support (MRM) service

Second president Seiji Arai appointed

Developed "Topic Assort Analysis", a tool supporting corporate information strategy planning, jointly with Dentsu and Dentsu Marketing Insight

Macromill acquired shares of Dentsu Marketing Insight

Company name changed to Dentsu MacroMill Insight Inc.

Co-developed 'Counseling Group' with psychological counselors at Dentsu Kokoro Lab.

50th anniversary of founding.

President Takashi Nakano appointed.

President Toshiyuki Suzuki appointed.

Acquisition of shares in Sugata Research Inc.

President Naoyuki Manabe appointed.

Launched 'Dentsu Future Finder 100R (2024 Edition)' with six domestic Dentsu group companies to envision future living and uncover post‑SDGs business opportunities.

Participated in DENTSU DESIRE DESIGN and performed covariance structure analysis to visualize the virtuous cycle of consumption.

Announced 'Dentsu Future Mandala 2025' with five domestic Dentsu group companies to predict 2035 trends and inform future‑oriented business strategy.

Obtained ISO 27001 certification.