FUJIYA USA Corporation

Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations.

Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations.

Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year.

Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year.

In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.”

In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.”

Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period.

Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period.

Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day.

Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day.

Fujiya’s beloved character “Peko-chan” was created.

Fujiya’s beloved character “Peko-chan” was created.

“Poko-chan” was created as the boyfriend of Peko-chan. Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets.

“Poko-chan” was created as the boyfriend of Peko-chan. Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets.

Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children.

Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children.

Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite.

Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite.

Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion.

Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion.

Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages.

Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages.

Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan.

Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan.

B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins.

B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins.

Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie.

Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie.

Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan.

Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan.

Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established.

Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established.

Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness.

Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness.

Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market.

Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market.

Fujiya entered a business and capital partnership with Yamazaki Baking and became its consolidated subsidiary in 2008.

Fujiya entered a business and capital partnership with Yamazaki Baking and became its consolidated subsidiary in 2008.

Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary.

Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary.

Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan.

Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan.

FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits targeting Vietnam and Southeast Asia.

FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits—such as Country Ma’am—targeting Vietnam and Southeast Asia.

FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market.

FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market.

Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture.

Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture.