| 1910 |
Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations. |
| 1910 |
Fujiya began offering Christmas cakes, helping establish a seasonal tradition that has become a beloved part of Japan’s holiday celebrations. |
| 1912 |
Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year. |
| 1912 |
Rinemon Fujii journeyed to the United States to master Western confectionery arts and study its dessert culture. He returned to Japan the following year. |
| 1914 |
In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.” |
| 1914 |
In 1914, a new café was opened next to the Motomachi shop and named “Soda Fountain.” |
| 1920 |
Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period. |
| 1920 |
Stores in Isezakichō, Ginza 6-chome, Ōmori, and Shinjuku opened one after another during this period. |
| 1935 |
Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day. |
| 1935 |
Heart Chocolate was introduced, becoming a long-selling classic that remains popular to this day. |
| 1950 |
Fujiya’s beloved character “Peko-chan” was created. |
| 1950 |
Fujiya’s beloved character “Peko-chan” was created. |
| 1951 |
“Poko-chan” was created as the boyfriend of Peko-chan. Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets. |
| 1951 |
“Poko-chan” was created as the boyfriend of Peko-chan. Fujiya introduced “Milky,” a creamy milk candy that soon became one of the brand’s most iconic sweets. |
| 1954 |
Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children. |
| 1954 |
Fujiya introduced its “Pop Candy,” a classic lollipop-style treat that quickly became a favorite among children. |
| 1962 |
Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite. |
| 1962 |
Fujiya introduced “LOOK,” a center-filled chocolate featuring assorted flavors. Its unique fillings quickly made it a long-selling favorite. |
| 1963 |
Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion. |
| 1963 |
Fujiya opened its first cake franchise shop in Fushimi, Kyoto, marking the beginning of the company’s nationwide expansion. |
| 1964 |
Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages. |
| 1964 |
Fujiya’s “Nectar” fruit drink was launched, offering a rich, velvety texture that soon made it one of the brand’s signature beverages. |
| 1968 |
Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan. |
| 1968 |
Fujiya introduced “Home Pie,” a light, flaky butter pastry snack that quickly became a household favorite in Japan. |
| 1973 |
B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins. |
| 1973 |
B-R Japan Co., Ltd., now known as B-R 31 Ice Cream Co., Ltd., was established through a partnership between Fujiya and Baskin-Robbins. |
| 1982 |
Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie. |
| 1982 |
Fujiya entered into a technical cooperation and exclusive import agreement with Société Nouvelle Dalloyau, the renowned French patisserie. |
| 1984 |
Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan. |
| 1984 |
Fujiya introduced “Country Ma’am,” a soft and chewy chocolate chip cookie that went on to become the best-selling cookie in Japan. |
| 1989 |
Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established. |
| 1989 |
Dalloyau Japon Co., Ltd., the joint venture bringing the renowned French patisserie Dalloyau to Japan, was established. |
| 1994 |
Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness. |
| 1994 |
Fujiya introduced “Peko-chan no Hoppe,” a soft, cream-filled sponge cake known for its light, fluffy texture and gentle sweetness. |
| 2004 |
Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market. |
| 2004 |
Fujiya (Hangzhou) Food Co., Ltd. was established in Hangzhou, China, serving as a key production base for confectionery and baked goods in the Chinese market. |
| 2007 |
Fujiya entered a business and capital partnership with Yamazaki Baking and became its consolidated subsidiary in 2008. |
| 2007 |
Fujiya entered a business and capital partnership with Yamazaki Baking and became its consolidated subsidiary in 2008. |
| 2014 |
Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary. |
| 2014 |
Fujiya acquired all shares of Sweet Garden Co., Ltd. — now Fujiya Kobe — making it a wholly owned subsidiary. |
| 2020 |
Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan. |
| 2020 |
Country Ma’am Chokomamire was launched. The product quickly became a nationwide sensation in Japan. |
| 2022 |
FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits targeting Vietnam and Southeast Asia. |
| 2022 |
FUJIYA VIETNAM CO., LTD., a joint venture company, was established as a production base for cookies and biscuits—such as Country Ma’am—targeting Vietnam and Southeast Asia. |
| 2024 |
FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market. |
| 2024 |
FUJIYA USA Corporation, a wholly owned subsidiary of Fujiya, was established as the company’s importer and distributor to introduce Fujiya’s cakes and confectionery to the U.S. market. |
| 2025 |
Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture. |
| 2025 |
Fujiya exported its cakes to the United States for the first time, with Costco as the initial retailer. The Strawberry Sponge Cake earned strong praise for its soft, fluffy, melt-in-your-mouth texture. |
