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Hakuhodo and Hakuhodo DY ONE launched Data Enrichment for Product Insight on October 13, 2026. The solution automatically creates AI-friendly product descriptions by identifying links between product specifications and experiential value, helping AI agents understand and select products. It is part of the Hakuhodo DY Group’s Agentic Commerce ONE suite.
Hakuhodo Group has secured nine awards at the London International Awards 2026, including five Gold, three Silver, and one Bronze. The awards recognize excellence in advertising across film, television, print, and radio. The group, headquartered in Tokyo, was founded in 1986 by President Barbara Levy.
Hakuhodo International Collectiveは、Campaign Brief AsiaのThe Work 2026で優れた成果を収めました。Wolf BKKは42の受賞を獲得し、アジア太平洋地域のクリエイティブな卓越性を示しました。
Wolf BKK, a creative boutique of Hakuhodo Group in Thailand, won a Gold award at the APAC Effie Awards 2026. The awards recognize effective marketing communications across the Asia-Pacific region.
Hakuhodo Indiaは、Sei-katsu-sha Forumの第2版研究を公開しました。インドの都市別の価値観の違いと共通点を調査しています。
Hakuhodo Inc. has announced the launch of a business structure transformation consulting service as part of its Agentic Commerce ONE initiative. The service aims to support the creation and transformation of commerce-related businesses in anticipation of the widespread adoption of agentic commerce, where AI agents select, pay for, and purchase products on behalf of consumers. The consulting will help companies prepare for mid- to long-term changes in shopping behavior.
Hakuhodo has entered into a sponsorship agreement with the Ehrenberg-Bass Institute of Marketing Science, becoming the first advertising company in Japan to do so. The agreement aims to strengthen the scientific basis of Hakuhodo’s proprietary research and accelerate evidence-based marketing and the development of organizations and talent.
Hakuhodo Group secured 18 awards at the Busan International Marketing Advertising Festival (MAD STARS 2026), including the Grand Prix of the Year, three Grand Prix, seven Gold, four Silver, one Bronze, and two Crystal awards. The festival, held annually in Busan, South Korea, celebrates the fusion of creativity and technology.
Kingdom Digital creative Elaine Ewe loves fiction and has 13 tattoos inspired by her story. After giving up on writing the Great Malaysian Novel, she channels her passion into brand storytelling.
PT.Hakuhodo Indonesiaの一部門であるKingdom Digitalは、2026年のマーケティング・インタラクティブのアワードで6つの賞を受賞しました。これらの賞は、マレーシアとシンガポールの広告・マーケティング業界の優れた実績を表彰しています。