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Kingdom Digital, part of the Hakuhodo International Collective, won seven awards at the 2026 Dragons of Asia and Dragons of Malaysia for work with Applecrumby and SUPER. The awards recognize work across integrated marketing, brand trial and sales generation, loyalty and acquisition, content creation, and creative excellence.
The president and CEO of Hakuhodo spoke about the challenges of transforming the company's technology and consulting expansion, AI strategy, and integration into sustainable growth. Aiming to redefine itself as an advertising agency, the company is expanding its involvement in consulting, technology, business incubation, and a wide range of client business challenges beyond campaign and media operations.
PRAMY’s latest campaign, in partnership with Wolf BKK and Factory01, portrays cats’ unique personalities by turning their everyday antics into human-like behavior. The film, directed by Wuthisak Anarnkaporn, showcases three scenarios that illustrate how each cat requires personalized care. Through stories shared on PRAMY’s social media, the campaign emphasizes the brand’s belief that every cat is an individual with distinct needs.
Hakuhodo and Hakuhodo DY ONE launched Data Enrichment for Product Insight on October 13, 2026. The solution automatically creates AI-friendly product descriptions by identifying links between product specifications and experiential value, helping AI agents understand and select products. It is part of the Hakuhodo DY Group’s Agentic Commerce ONE suite.
Hakuhodo Group has secured nine awards at the London International Awards 2026, including five Gold, three Silver, and one Bronze. The awards recognize excellence in advertising across film, television, print, and radio. The group, headquartered in Tokyo, was founded in 1986 by President Barbara Levy.
Hakuhodo International Collective achieved outstanding results at The Work 2026 of Campaign Brief Asia. Wolf BKK won 42 awards, demonstrating creative excellence in the Asia-Pacific region.
Wolf BKK, a creative boutique of Hakuhodo Group in Thailand, won a Gold award at the APAC Effie Awards 2026. The awards recognize effective marketing communications across the Asia-Pacific region.
Hakuhodo India has published the second edition of the Sei-katsu-sha Forum research. It investigates the differences and similarities in values across Indian cities.
Hakuhodo Inc. has announced the launch of a business structure transformation consulting service as part of its Agentic Commerce ONE initiative. The service aims to support the creation and transformation of commerce-related businesses in anticipation of the widespread adoption of agentic commerce, where AI agents select, pay for, and purchase products on behalf of consumers. The consulting will help companies prepare for mid- to long-term changes in shopping behavior.
Hakuhodo has entered into a sponsorship agreement with the Ehrenberg-Bass Institute of Marketing Science, becoming the first advertising company in Japan to do so. The agreement aims to strengthen the scientific basis of Hakuhodo’s proprietary research and accelerate evidence-based marketing and the development of organizations and talent.