MFEC Public Co., Ltd.

Soft square (1996) Company Limited

MFEC Public Company Limited (MFEC) was established on March 3, 1997, a registered capital of 10 million baht, consisting of 1 ordinary shares at a par value of 10 baht. The company develops and implements network connectivity within the organization both in Bangkok and the provinces. This is the first development and introduction of Intranet in Thailand with the vision of the management in the business, the company has been appointed as a distributor of official products from leading companies around the world.

MFEC Public Company Limited (MFEC) was established on March 3, 1997, a registered capital of 10 million baht, consisting of 1 ordinary shares at a par value of 10 baht. The company develops and implements network connectivity within the organization both in Bangkok and the provinces. This is the first development and introduction of Intranet in Thailand with the vision of the management in the business, the company has been appointed as a distributor of official products from leading companies around the world.

MFEC Public Co., Ltd. was registered and founded on March 3, 1997, with an initial registered capital of 10 million baht, consisting of 1 million ordinary shares at a par value of 10 baht per share. The company develops and implements internal network connectivity systems (Intranet) in Bangkok and other provinces, marking the first time in Thailand that an Intranet system has been developed and used within a large organization. With the management's vision for business operations, the company was appointed as an official distributor of products from leading global companies.

MFEC Co., Ltd. was registered and established on March 3, 1997, with an initial registered capital of 10 million baht, consisting of 1 million ordinary shares at a par value of 10 baht per share. The company developed and implemented internal network connectivity systems (Intranet) in Bangkok and other provinces, marking the first time in Thailand that an Intranet system was used within a large organization. With the management's vision for business operations, the company was appointed as an official distributor of products from leading global companies.

MFEC Co., Ltd. was founded on November 3, 1997, with an initial registered capital of 10 million baht, consisting of 1 million ordinary shares at a par value of 10 baht per share.

Soft Square Company Limited (1999)

Through the investment holding of SoftSquare 1999 Ltd., the decision was made to invest in purchasing and transferring the business in the Megas group of companies by holding a 100% investment stake, which results in Motive Technology Public Company Limited and Business Application Company Limited becoming subsidiaries within the MFEC Group and co-investing in Angstrom Solution Company Limited by holding a 40% stake of the registered capital to strengthen the leadership in the information technology business and expand investment in the development of the company's intellectual assets continuously, making the overall MFEC Group consist of 1 joint venture company and 13 subsidiaries.

In order to increase the business expansion, the company increased its registered capital from 10 million baht divided into 2 ordinary shares with a par value of 10 baht.

The company has set up a consulting and development service center for information technology to expand the business consulting and information technology (IT Professional Services) and began serving as a business, as following;

Launched Voice over Internet Protocol (VOIP) service, which will help customers reduce the cost of long distance telephone service is the first in Thailand.

Providing Data Warehouse Services with the cooperation of Software Manufacturers, Ascential (which is now acquired by IBM), United States. And was appointed as a distributor in Thailand.

Began to study the feasibility of developing the intellectual property as a source of significant revenue in the future.

In order to increase the business expansion, the company increased its registered capital from 10 million baht divided into 2 ordinary shares with a par value of 10 baht. The company has set up a consulting and development service center for information technology to expand the business consulting and information technology (IT Professional Services) and began serving as a business, as following; – Launched Voice over Internet Protocol (VOIP) service, which will help customers reduce the cost of long distance telephone service is the first in Thailand.

To expand business opportunities, the company increased its registered capital from 10 million baht by issuing 2 million ordinary shares at a par value of 10 baht each. The company established an official consulting and IT development service unit to expand its IT Professional Services. It began offering services such as voice communication system development over the Internet (Voice Over Internet Protocol, VOIP), which helps reduce long-distance call costs for customers, making it the first in Thailand. It also developed data warehouse systems in collaboration with software manufacturer Ascential (now merged with IBM), appointed as a distributor in Thailand, and studied the feasibility of developing intellectual property as a future revenue source.

The registered capital was increased from the original 10 million baht to 20 million baht, divided into 2 million ordinary shares with a par value of 10 baht each.

The company was transformed into the Public Company Limited on July 1, 2003 and opened its first trading day on October 8, 2003.

The company was transformed into the Public Company Limited on July 1, 2003.

Converted to a public limited company on July 1, 2001.

The company was registered as a public limited company on July 1, 2003.

The company was converted into a public limited company and began selling securities to the public on the stock exchange.

The company opened its first trading day on October 8, 2003.

The company opened its first trading day on October 8, 2003.

the company has been transformed into a Public Company Limited and open to the public on the Stock Exchange trading on October 8, 2003.

The first day of trading for the general public on the stock exchange was October 8, 2001.

The company offered securities to the public for the first time on October 8, 2003.

The company has opened a research and development center (Development Center) at Laem Phaeng Nuan Tower 1, Vibhavadi-Rangsit Road, to install the company's new technology and product research and development center.

On August 26th, 2004 MFEC invested in Promptnow Company Limited with main products/services of consult training on software and hardware for control or integration with electronic devices and create electronic entertainment media.

MFEC invested in Promptnow Company Limited with main products/services of consult training on software and hardware for control or integration with electronic devices and create electronic entertainment media.

MFEC invested in Promptnow Company Limited with main products/services of consult training on software and hardware for control or integration with electronic devices and create electronic entertainment media.

Invested in PromptNow Co., Ltd., which provides consulting, training, and guidance on software and hardware, especially for controlling or using electronic devices, and creating entertainment media on electronic devices.

Invested in Promt Nova Company Limited.

MFEC invested in Advance Intelligent Modernity Company Limited with main products/services of developed, produced and distributed of entertainment software on mobile devices.

MFEC invested in Advance Intelligent Modernity Company Limited with main products/services of developed, produced and distributed of entertainment software on mobile devices.

Invested in Advanced Intelligence Modernity Co., Ltd., which develops, produces, and sells entertainment software for mobile devices.

Invested in Advance Intelligence Company Limited.

Invested in Modern Form Integration Services Company Limited.

MFEC invested in Modernform Integration Services Company Limited (at the present is PraIn FinTech Company Limited) with the main products/services of Modern Pay (Mobile Payment Gateway) and managed services / Project based (PC / NB / PRN).

MFEC invested in Modernform Integration Services Company Limited (at the present is PraIn FinTech Company Limited) with the main products/services of Modern Pay (Mobile Payment Gateway) and managed services / Project based (PC / NB / PRN)

Invested in Modernform Integration Services Co., Ltd. (now Phra In Fintech Co., Ltd.), which operates in the fields of Modern Pay (Mobile Payment Gateway) and managed services/project-based services (PC/NB/PRN).

Modernform Group Public Company Limited (MODERN), the major shareholder, decided to sell 14.07% of MFEC Public Company Limited (MFEC)’s paid‑up capital or 61,983,675 shares to TIS INC. of Japan at 10.70 per share for a total of 663,225,322.50 baht. The transaction was made on 14 May 2014. After the liquidation, Modernform Group’s shareholding in MFEC reduced to 2.41% and TIS Inc. held 18% of MFEC’s paid‑up capital and became the major shareholder of MFEC, in replacement of Modernform Group Public Company Limited. The transaction triggered a positive change as TIS Inc. was a foreign company which led Japan’s IT industry. As a result, MFEC could find an opportunity to develop its IT capability and competitiveness to the international stage and have more trade opportunity in the future.

Modernform Group Public Company Limited (MODERN), the major shareholder, decided to sell 14.07% of MFEC Public Company Limited (MFEC)’s paid-up capital or 61,983,675 shares to TIS INC. of Japan at 10.70 per share for a total of 663,225,322.50 baht. The transaction was made on 14 May 2014. And after the liquidation, Modernfform Group’s shareholding in MFEC reduced to 2.41% and TIS Inc. held 18% of MFEC’s paid-up capital and became the major shareholder of MFEC, in replacement of Modernform Group Public Company Limited. The transaction triggered a positive change as TIS Inc. was a foreign company which led Japan’s IT industry. As a result, MFEC could find an opportunity to develop its IT capability and competitiveness to the international stage and have more trade opportunity in the future.

TIS INC., a Japanese company, purchased shares from Modernform Group, holding an 18% stake of the paid-up registered capital, becoming a "major shareholder" instead of Modernform Group Public Company Limited, which is the major shareholder. The resolution approved the sale of 61,983,675 shares of MFEC Public Company Limited, representing 14.07% of the paid-up capital, to TIS INC. at a price of 10.70 baht per share, totaling 663,225,322.50 baht, on May 14, 2014. After the sale, Modernform Group's shareholding decreased to 2.41%, and TIS Inc., which purchased shares from Modernform Group and held a 18% stake, became a "major shareholder" instead of Modernform Group Public Company Limited. This transaction led to positive changes, with TIS Inc., a foreign group leading in Japan's information technology industry, providing opportunities for the company to develop its technological capabilities to match leading foreign companies and increase future trade opportunities.

On May 14, 2014, the sale was made, and after the sale, the shareholding proportion of Modernform Group decreased to 2.41%. As a result, TIS Inc., which purchased shares from Modernform Group and holds 18% of the registered paid-up capital, became a 'major shareholder' instead of Modernform Group Public Company Limited. This major shareholder transaction led to positive changes, with TIS Inc., a foreign group leading in Japan's information technology business, providing opportunities for the company to develop its IT capabilities to match leading foreign companies and increase future business opportunities.

MFEC’s product development center and 2nd office branch were established with a concept demonstrating its great creativity, while improving the work environment in the concept of New Office. The new office was situated at SJ Infinite Building, 11th Floor. MFEC’s new development center and branch no 2. was situated at SJ Infinite Building, 11th Floor. The new culture consisted of four elements: Collaboration, Communication, Concentration, Chill Out. (2015-2016)

In 2017, Thailand stepped into the digital disruption era where businesses were challenged, and competition became more intense in terms of business adaptation and technological advancement. MFEC therefore tackled the situation with organizational transformation focusing on two major perspectives.

In 2017, Thailand stepped into the digital disruption era where businesses were challenged, and competition became more intense in terms of business adaptation and technological advancement. MFEC therefore tackled the situation with organizational transformation focusing on two major perspectives.

MFEC continued its organizational restructuring, while formulating new business management strategies and making investment continuously in order to cope with economic recoveries in the country and abroad as well as IT transformation. The shifts in IT have played key roles to induce quick changes in consumer behaviors. Particularly, disruptive technology has affected the current technological use and the direction for business management has changed. Therefore, the company has adjusted itself through the following, more diverse business models: Joint venture with a potential partner. MFEC and its partner’s specialties and strengths. Revenue sharing: The investment was made in potential businesses for consistent and sustainable income. Business unit spin-off: MFEC supported a business unit to be capable to set up MFEC’s new subsidiary to raise its employees’ entrepreneurship, have ownership (shareholding in the new company), and advance in their career path. This practice was also aimed to retain MFEC’s talents, boost and maintain its serviceability and competitiveness. Solution provider: The best IT solutions were proposed to customers, focusing on enterprises which generated main income for the company.

The company advances into the Digital Transformation era in 2017, entering the age of Digital Disruption, which is full of challenges related to business and environmental changes in competition. Whether it is adapting to new competition formats, rapid technological changes, and innovations to respond to the fast-paced competitive environment, MFEC has undergone Transformation focusing on two main parts within the organization.

The business entered Digital Transformation in 2017, embracing the era of Digital Disruption, which presents challenges related to business and environmental changes, including new competition, rapid technological and innovation changes, to respond to the fast-changing competitive environment. MFEC has undergone transformation focusing on two key areas within the organization.

In 2019, there was an outbreak of COVID-19 affecting businesses worldwide. MFEC strived through the crisis with the executives’ foresight leading to a preparation in case the situation got worse. That was why, when the situation hit its highest critical point, MFEC could tackle and adapt wisely. At the same time, we could see the opportunity of technology within the crisis where it inevitably became parts of people’s daily life. This led to our contribution in driving several businesses in Thailand and developing even more products and services in the mission to innovate and improve the whole organizational performance. With all these aims in mind, MFEC saw the direction of the market, competition and opportunity to assist our clients, and finally turned ourselves into today’s technological consultant company.

In 2019, there was an outbreak of COVID-19 affecting businesses worldwide. MFEC strived through the crisis with the executives’ foresight leading to a preparation in case the situation got worse. That was why, when the situation hit its highest critical point, MFEC could tackle and adapt wisely. At the same time, we could see the opportunity of technology within the crisis where it inevitably became parts of people’s daily life. This led to our contribution in driving several businesses in Thailand and developing even more products and services in the mission to innovate and improve the whole organizational performance. With all these aims in mind, MFEC saw the direction of the market, competition and opportunity to assist our clients, and finally turned ourselves into today’s technological consultant company.

The company has invested in 4 companies: 1) Planetarium Solutions Co., Ltd., holding 70% of registered capital; 2) Fonter Media Co., Ltd., holding 29% of registered capital; 3) Data Cafe Co., Ltd., holding 59.9% of registered capital; 4) Digital Savvy Co., Ltd., holding 36%. This results in MFEC Group having 4 affiliated companies and 14 subsidiaries (group companies).

In 2019, a crisis caused by the Covid-19 virus outbreak affected all businesses worldwide. MFEC stood firm against this crisis, thanks to the foresight of the management who had planned for such a situation early on. When the crisis reached a severe level, the company was able to respond and adapt quickly. The crisis highlighted the importance of technology in daily life, providing an opportunity for MFEC to participate in driving various businesses forward. This led to a focus on developing services and products to advance technology, creating innovations that benefit all products and services, understanding market needs, competition, and business opportunities to enhance customer business capabilities even during a crisis.

The company has invested in 4 companies: 1) Playtarium Solutions Company Limited, holding 70% of registered capital; 2) Fanstor Media Company Limited, holding 29%; 3) Data Cafe Company Limited, holding 59.9%; 4) Digital Savvy Company Limited, holding 36%. This results in MFEC Group having 4 affiliated companies and 14 subsidiaries, including joint ventures with potential partners, revenue sharing, business unit spin-offs, and solution providers.

In 2019, a crisis occurred due to the spread of the Covid-19 virus, affecting all businesses worldwide. MFEC stood firm against this crisis. From the strategic foresight of management, who planned to handle the crisis early on, they were able to respond and adapt promptly when the severe crisis occurred. The crisis also highlighted the significant role of technology in daily life. This presented an opportunity for MFEC to participate in driving various businesses forward. As a result, the company's operational approach continues to focus on developing services and products to advance technology that can create new innovations, enhancing the mutual benefits of all products and services offered by the company. This enables the company to understand market needs, competition, and business opportunities that can strengthen the client's business potential even during a crisis.

Covid-19 turned the crisis into an opportunity.