| 1891 |
Established First Trading Company in 1891 (Kanda, Tokyo) |
| 1987 |
Southern Lion Sdn Bhd commenced operations in our factory located in Larkin Industrial Estate. |
| 1990 |
Due to the increase in productivity our factory relocated to our current site,in Tebrau Industrial Estate, Johor Bahru. |
| 1997 |
A second drying tower was built to cater to the increasing demand of our detergents. |
| 1997 |
The Lion Dental Health Program was launched to promote oral health awareness . Since 1998, we have reached out to more than 1 million children across Malaysia. |
| 1999 |
We became the FIRST detergent manufacturer to be certified with ISO 9001, a testament to our commitment towards maintaining high quality and standards. |
| 2000 |
Gas Sulfonation Plant was commissioned to increase capacity and improve cost-efficiency, while in return provide affordable products for the consumer. |
| 2001 |
Bio Zip became the No 1 Polybag Powder Detergent in Malaysian households (TNS, Consumer Panel). |
| 2003 |
Certified ISO 14001 for an effective Environment Management System. |
| 2003 |
Received GMP (Good Manufacturing Practice) certification for quality assurance and product safety. |
| 2006 |
Our Production Plant was certified Halal by JAKIM to provide assurance to our Muslim consumers. |
| 2007 |
Southern Lion celebrated our 20 anniversary, fulfilling consumer needs in Malaysia. |
| 2007 |
Launched our Corporate Website and Consumer Careline to provide sufficient information and channel to receive feedback from consumers. |
| 2009 |
Launched a new GMP plant to ensure high quality standard in producing Personal Care Products and cater to the increasing demand. |
| 2012 |
New Drying Tower was built to support continuous market growth. |
| 2012 |
Expanded the Liquid Detergent Plant to a newly acquired 2 acres site to produce liquid detergent and fabric softener for domestic and overseas market. |
| 2012 |
Signing of MOU with Dept of Environment, Johor as our commitment to contribute in efforts to preserve the environment. |
| 2016 |
New Research & Development building and facilities to support product innovations. |
| 2017-08 |
Southern Lion launched a long term partnership with Department of Wildlife & National Park (PERHILITAN) to contribute to the Johor Elephant Sanctuary in August 2017. |
| 2018 |
Incorporated Lion Corporation Japan’s Corporate Slogan “Life.Love.LION” as part of our own Corporate Slogan. We have made it our mission at Southern Lion to contribute to ordinary life, everyday, fulfilling the spirit of love. |
| 2018 |
Launched New and innovative products: : Top Turbo Concentrated Detergent in 2 variants : Top Plush Fabric Conditioner n 5 variants : Systema Advance Anti Plaque Toothpaste range with 3 variants |
| 2019 |
Launched New and innovative products: : Mochi Hada Face & Body Shower Lotion in 2 variants : Mochi Hada Face & Body Shower Oil : Systema Sensitive & Gum Protection Toothpaste in 2 variants : Kodomo Lion Strawberry Mint Toothpaste : Fresh & White Natural Fresh Mint Toothpaste |
| 2019 |
Launched new and innovative products: : Fresh & White Volcanic Whitening : Kirei Kirei Anti-bacteria Foaming Hand Soap : TOP Gentle Care Liquid Detergent |
| 2021 |
Launched new and innovative products: : TOP Magical Infusion Powder Detergent : Systema Ultra Dense Gum Protect |
| 2023 |
Launched new and innovative products: : Systema Gokujo-63 |
