| 1891 |
Founder Tomojiro Kobayashi opened the Kobayashi Tomojiro Store in Kanda Yanagihara Riverbank, Tokyo, dealing in soap and match (phosphorus) raw materials. |
| 1891 |
Founder Tomijiro Kobayashi established T. Kobayashi & Co. on the Yanagihara riverside in Kanda, Tokyo, to trade in soap and raw materials for matches |
| 1891 |
Meiji 24th year, the first generation, Koichi Kobayashi, opened the Kobayashi Tomijiro shop in Kanda Yanagihara, Tokyo, which handled soap and match (phosphorus) raw materials |
| 1893 |
Released cosmetic soap 'Kōhō Shōsen', laundry soap 'Nuan Shōsen', and 'Kinu Ren Shōsen'. |
| 1893 |
Launched beauty soap Kohyo Soap and laundry soaps Soft Soap and Kenren Soap |
| 1893 |
Meiji 26th year, launched cosmetic soap 'Kohyo Soap', laundry soap 'Soft Soap', and 'Silk Refining Soap' |
| 1896 |
Released powdered toothpaste 'Lion Mark Lion Toothpaste'. |
| 1896 |
Launched Lion Toothpowder |
| 1896 |
Meiji 29th year, launched powdered toothpaste 'Lion Toothpaste with Lion Logo' |
| 1898 |
Started promotional advertising using a band with musicians and a reciter to expand sales. |
| 1898 |
Began using a marching band with musicians and an announcer to advertise the Company's products. |
| 1898 |
Meiji 31st year, started advertising with a band led by a cheerful team and oral health promotion to expand sales |
| 1900 |
Released powdered toothpaste 'Lion Toothpaste with Charity Coupon' for social contribution activities (continued for 20 years until 1920, Taisho 9). |
| 1900 |
Began selling tooth brushing powder packets with donation slips as a social contribution activity (this program continued for 20 years, until 1920) |
| 1900 |
Meiji 33rd year, launched powdered toothpaste 'Lion Toothpaste with Charity Ticket' for social contribution activities (continued for 20 years until 1920 (Taisho 9)) |
| 1900 |
Lion's founding |
| 1907 |
Established the Kobayashi Laboratory for raw material testing and new product research, also set up the Tokyo Analysis Office and responded to general requests. |
| 1907 |
Established Kobayashi Laboratory to test raw materials and conduct research into new products; Established alongside Tokyo Analytical Laboratory that also accepted commissions from the public |
| 1907 |
Founded in the 40th year of the Meiji era for raw material testing and new product research, established Kobayashi Testing Laboratory, also operated the Tokyo Analytical Laboratory to respond to general requests. |
| 1913 |
Released 'Lion Kodomo Toothpaste' for schoolchildren. |
| 1913 |
Held the first public lecture on oral hygiene promotion (later called the 'Lion Popular Lecture') at the Kanda Tokyo Christian Youth Hall. Dr. Sōsaku Midorikawa participated. |
| 1913 |
Launched Lion Kodomo Toothpaste for children; The young swordsman illustration was drawn by Nihonga artist Kiyokata Kaburaki |
| 1913 |
Hosted the Company's first public oral hygiene lecture (later named the Lion Public Lectures). (Photo) Program of the lecture, which was held at the Tokyo YMCA in Kanda with the participation of dentist Shusaku Midorikawa. |
| 1913 |
In the 2nd year of the Taisho era, launched 'Lion Kodomo Toothpaste' for children. |
| 1913 |
In the 2nd year of the Taisho era, held the 1st social lecture on oral health promotion (later called 'Lion Popular Lecture') with the participation of dentist Sozaku Midorikawa. |
| 1913 |
Started social contribution activity 'Charity Ticket Project' with powdered toothpaste 'LION Toothpaste with Charity Ticket' |
| 1914 |
Released 'Banzai Toothbrush', developed based on guidance from the Tokyo Dental Medical Specialty School (predecessor of Tokyo Dental University). |
| 1914 |
Launched the Banzai Toothbrush, developed based on guidance from the Tokyo Dental School (now Tokyo Dental College) |
| 1914 |
In the 3rd year of the Taisho era, launched 'Banzai Toothbrush', developed based on guidance from Tokyo Dental Medical College. |
| 1920 |
Released Japan's first household plant-based laundry soap 'Plant-based Lion Laundry Soap' (Lion Soap Co., Ltd.). |
| 1920 |
Launched Plant-derived Lion Laundry Soap, the first plant-derived household laundry soap made in Japan (Lion Soap Co., Ltd.) |
| 1920 |
In the 9th year of the Taisho era, launched Japan's first household plant-based laundry soap, 'Plant-based Lion Laundry Soap' (Lion Soap Co., Ltd.). |
| 1920 |
Launched Japan's first plant-based household laundry soap 'Plant-based Lion Laundry Soap' |
| 1921 |
Established 'Lion Children's Dental Clinic', Japan's first dental clinic dedicated to children (Kobayashi Shoten Co., Ltd.). |
| 1921 |
Kobayashi Co., Ltd. Established the first dental clinic in Japan to specialize in pediatric dentistry, later renamed the Lion Dental Clinic for Children (Kobayashi Co., Ltd.) |
| 1921 |
In the 10th year of the Taisho era, established Japan's first children's dental clinic, 'Lion Children's Dental Clinic' (Kobayashi Shoten Co., Ltd.). |
| 1921 |
Established Japan's first children's dental clinic 'Lion Children's Dental Clinic' (renamed to Lion Dental Hygiene Clinic in 1938) |
| 1932 |
Sponsored the 5th 'Mushi Prevention Day' and held the 1st 'Schoolchildren Toothbrushing Training Sports Tournament' (Hibiya Park Music Hall, Osaka Tennoji Park) (Kobayashi Shoten Co., Ltd.). |
| 1932 |
Kobayashi Co., Ltd. Co-sponsored the fifth Cavity Prevention Day and held the first Mass Tooth Brushing Drill for children (Hibiya Park music stage, Osaka Tennoji Park) (Kobayashi Co., Ltd.) |
| 1932 |
In Showa 7, sponsored the 5th 'Tooth Decay Prevention Day' and held the 1st 'School Children's Toothbrushing and Physical Education Tournament' at Hibiya Park Music Hall and Osaka Tennoji Park (Kobayashi Shoten Co., Ltd.). |
| 1933 |
Established the 'Home Laundry Consultation Office' (Lion Soap Co., Ltd.). |
| 1933 |
Lion Soap Co., Ltd. Established the Laundry Information Service Center (Lion Soap Co., Ltd.) |
| 1933 |
In Showa 8, opened a 'Home Laundry Consultation Center' (Lion Soap Co., Ltd.). |
| 1933 |
Opened a household laundry consultation center (until 1936, Lion Laundry Science Laboratory, renamed to Household Science Laboratory in 1957) |
| 1937 |
Issued the 'Standard Household Laundry Method', adopted as teaching material in many high school home economics courses (Lion Soap Co., Ltd.) |
| 1937 |
Lion Soap Co., Ltd. Published Standard Household Laundry Methods, a booklet that was adopted as a home economics text at many girls' high schools (Lion Soap Co., Ltd.) |
| 1937 |
In Showa 12, published 'Standard Household Laundry Method', adopted as teaching material for home economics in many girls' high schools (Lion Soap Co., Ltd.). |
| 1948 |
Released the first fluoride-containing toothpaste in Japan, 'Lion F Cream' (Kobayashi Shoten Co., Ltd.) |
| 1948 |
Launched Lion F Cream, Japan's first toothpaste with fluoride (Kobayashi Co., Ltd.) |
| 1948 |
In Showa 23, launched Japan's first fluoride-containing toothpaste, 'Lion F Cream' (Kobayashi Shoten Co., Ltd.). |
| 1956 |
Lion Oil Co., Ltd. released 'Lipo F', the first kitchen synthetic detergent specifically for washing vegetables, fruits, and dishes in Japan, as the first recommended product by the Japan Food Sanitation Association, pioneering a completely new market segment. |
| 1956 |
Lion Fat and Oil Co., Ltd. Launched Lipon F, Japan's first kitchen detergent for washing fruits, vegetables and tableware. Lipon F was the first product endorsed by the Japan Food Hygiene Association and created an entirely new market |
| 1956 |
In Showa 31, Lion Oil & Fat Co., Ltd. launched Japan's first kitchen detergent 'Lypo F' for vegetables, fruits, and dishwashing. |
| 1956 |
Launched Japan's first kitchen synthetic detergent 'Lapon F' for vegetables, fruits, and dishwashing |
| 1959 |
Started "Mother-Child Dental Hygiene Activities" (later named "Dandelion Movement") |
| 1961 |
Lion Toothbrush Co., Ltd. released 'White Lion' toothpaste using a new whitening ingredient, calcium phosphate. |
| 1961 |
Lion Dentifrice Co., Ltd. Launched White Lion toothpaste incorporating the new active ingredient calcium phosphate, which is highly effective for whitening teeth |
| 1961 |
In Showa 36, Lion Toothpaste Co., Ltd. launched 'White Lion', a toothpaste with high whitening effects. |
| 1962 |
Lion Toothbrush Co., Ltd. partnered with Bristol Myers in the U.S. to launch men's hair styling product 'Vitalis' and antiperspirant 'Ban'. |
| 1962 |
Lion Dentifrice Co., Ltd. Launched Vitalis hair-styling product for men and Ban antiperspirants and deodorants through a technological tie-up with Bristol-Myers Co. (currently, Bristol-Myers Squibb Company) of the United States |
| 1962 |
In Showa 37, Lion Toothpaste Co., Ltd. partnered with Bristol-Myers in the US to launch men's hair styling product 'Vitalis' and deodorant 'Bam'. |
| 1963 |
Lion Toothbrush Co., Ltd. released 'Bofarin', an antipyretic and analgesic. |
| 1963 |
Lion Dentifrice Co., Ltd. Launched BUFFERIN antipyretic analgesics |
| 1963 |
In Showa 38, Lion Toothpaste Co., Ltd. launched the antipyretic and analgesic 'Bufferin'. |
| 1964 |
Lion Toothbrush Co., Ltd. released 'Dentor Lion' toothpaste for preventing periodontal disease. |
| 1964 |
Lion Toothbrush Co., Ltd. established the Lion Dental Hygiene Research Institute Foundation. |
| 1964 |
Lion Dentifrice Co., Ltd. Launched Dentor Lion toothpaste, which helped protect against alveolar pyorrhea |
| 1964 |
Lion Dentifrice Co., Ltd. Established the Lion Foundation For Dental Health |
| 1964 |
In Showa 39, Lion Toothpaste Co., Ltd. launched 'Denter Lion', a toothpaste to prevent periodontal disease. |
| 1964 |
In Showa 39, established the Lion Dental Hygiene Research Institute. |
| 1966 |
Lion Oil Co., Ltd. released 'Mama Lemon', a lotion-type detergent for dishes and vegetables with a smooth hand feel. |
| 1966 |
Lion Fat and Oil Co., Ltd. Launched Mama Lemon |
| 1966 |
In Showa 41, Lion Oil & Fat Co., Ltd. launched 'Marmar Lemon', a lotion-type dish and vegetable cleaner. |
| 1967 |
Lion Oil Co., Ltd. released 'Dash', a laundry detergent using the biodegradable new ingredient alpha-olefin sulfonic acid (AOS). |
| 1967 |
Lion Fat and Oil Co., Ltd. launched the laundry detergent Dash, containing alpha olefin sulfonate (AOS), a new, highly biodegradable surfactant. |
| 1967 |
In Showa 42, Lion Oil & Fat Co., Ltd. launched 'Dash', a biodegradable laundry detergent using new raw material alpha-olefin sulfonic acid (AOS). |
| 1967 |
Launched biodegradable detergent "Dash" |
| 1968 |
Lion Toothbrush Co., Ltd. released 'Etiquette Lion' toothpaste to prevent bad breath. |
| 1968 |
Lion Dentifrice Co., Ltd. launched Etiquette Lion, a toothpaste for preventing bad breath. |
| 1968 |
In Showa 43, Lion Toothpaste Co., Ltd. launched 'Etiquette Lion', a mouthwash to prevent bad breath. |
| 1970 |
Lion Toothbrush Co., Ltd. released 'White & White Lion' toothpaste in a laminate tube. |
| 1970 |
Lion Dentifrice Co., Ltd. launched White & White, Lion toothpaste in laminated tubes. |
| 1970 |
In Showa 45, Lion Toothpaste Co., Ltd. launched 'White & White Lion', a toothpaste in laminated tubes. |
| 1971 |
Established "Environmental Issues Countermeasures Committee" |
| 1973 |
Lion Oil Co., Ltd. released 'Seseragi', the first phosphate-free detergent in Japan. |
| 1973 |
Lion Oil Co., Ltd. nationwide launched 'Lead Paper Towels', usable for various kitchen and other purposes (business to be transferred to another company in 2025). |
| 1973 |
Lion Fat and Oil Co., Ltd. launched Seseragi, Japan's first phosphate-free detergent. |
| 1973 |
Lion Fat and Oil Co., Ltd. launched REED Paper Towels, for use in the kitchen and various other applications, nationwide. |
| 1973 |
Showa 48 Lion Oil & Fat Co., Ltd. launched the first phosphate-free detergent in Japan, 'Seseragi'. |
| 1973 |
Showa 48 Lion Oil & Fat Co., Ltd. launched 'Lead Paper Towel' for kitchen and various other uses nationwide. |
| 1973 |
Launched phosphate-free detergent "Seseragi" |
| 1979 |
Lion Oil Co., Ltd. released 'Top', a laundry detergent with enzyme power (capsule enzyme formulation). |
| 1979 |
Lion Fat and Oil Co., Ltd. launched TOP, a laundry detergent with enzyme power (Formulated with enzyme capsules). |
| 1979 |
released in 1979, registered as Essential Historical Materials for Science and Technology (items of Future Engineering Heritage) by the National Museum of Nature and Science |
| 1979 |
Showa 54 Lion Oil & Fat Co., Ltd. launched enzymatic laundry detergent 'Top' (with capsule enzymes). |
| 1980 |
Lion Toothbrush Co., Ltd. and Lion Oil Co., Ltd. merged to form 'Lion Corporation'. |
| 1980 |
Lion Toothbrush Co., Ltd. released 'Bite-In Lion', a toothbrush suitable for interdental cleaning. |
| 1980 |
Released 'Top', a genuine phosphate-free laundry detergent with enzyme power. |
| 1980 |
The Lion Dentifrice Co., Ltd. and Lion Fat and Oil Co., Ltd merged to form Lion Corporation. |
| 1980 |
Lion Corporation launched Between Lion, a toothbrush designed to clean between the teeth. |
| 1980 |
Lion Corporation launched a phosphate‑free version of Enzyme Power TOP. |
| 1980 |
Showa 55 The merger of Lion Toothpaste Co., Ltd. and Lion Oil & Fat Co., Ltd. established 'Lion Corporation'. |
| 1980 |
Showa 55 Launched 'Vitoon Lion', a toothbrush suitable for interdental cleaning. |
| 1980 |
Showa 55 Launched the full-fledged phosphate-free laundry detergent 'Top' with enzymatic power. |
| 1980 |
Launched phosphate-free detergent "No Rintop" |
| 1981 |
Released 'Clinica Lion', a toothpaste that enzymatically breaks down plaque causing tooth decay. |
| 1981 |
Lion Corporation launched CLINICA Lion, a toothpaste with enzymes that break down cavity‑causing dental plaque. |
| 1981 |
Showa 56 Launched 'Clinica Lion', a toothpaste that decomposes plaque causing tooth decay with enzymes. |
| 1983 |
Created a new image character 'Lion-chan'. |
| 1983 |
Lion Corporation created the new mascot character LION‑chan. |
| 1983 |
Showa 58 Created a new image character 'Lion-chan'. |
| 1985 |
Launched 'Octo Shampoo & Rinse' |
| 1985 |
Lion Corporation launched OCT Medicated Shampoo & Conditioner. |
| 1985 |
Showa 60 Launched 'Octo Shampoo & Rinse'. |
| 1989 |
Founded Lion Oreo Chemical Co., Ltd. and produced biodegradable surfactant raw materials from plant raw materials |
| 1990 |
Launched "Environmental Response Promotion Committee" |
| 1991 |
Launched laundry detergent 'Spark' made with surfactant MES derived from environmentally friendly plant raw materials (palm oil) |
| 1991 |
Lion Corporation launched Spark laundry detergent, formulated with MES, a surfactant made from environmentally friendly plant(palm oil)-based ingredients. |
| 1991 |
Heisei 03 Launched 'Spark', a laundry detergent using the environmentally friendly plant-based surfactant MES made from palm oil. |
| 1991 |
Launched laundry detergent "Spark" made with 100% plant-based raw materials derived from palm oil |
| 1992 |
Launched 100% plant-based cosmetic soap 'Emeron Plant Story' |
| 1992 |
Lion Corporation launched Emeron Shokubutsu‑Monogatari (Plant Story), a beauty soap made with 100% plant ingredients. |
| 1992 |
Heisei 04 Launched 'Emeron Plant Story', a 100% plant-based cosmetic soap. |
| 1993 |
Launched 'Denter Systema Lion' (liquid toothpaste, toothbrush, dental rinse) for periodontal disease prevention |
| 1993 |
Lion Corporation launched Dentor Systema Lion, a brand of liquid toothpaste, toothbrushes and mouthwash for preventing periodontal disease. |
| 1993 |
Heisei 05 Launched 'Denter Systema Lion' (liquid toothpaste, toothbrush, dental rinse) for periodontal disease prevention. |
| 1996 |
Received the Minister of International Trade and Industry Award for Consumer-Oriented Excellent Company |
| 1996 |
Lion Corporation received the 1996 award from the Ministry of International Trade and Industry for the most positive consumer oriented business. |
| 1996 |
Heisei 08 Awarded the 'Consumer-Oriented Excellent Company Award' by the Minister of International Trade and Industry. |
| 1996 |
Issued the first "Environmental Report" and received the "Minister of International Trade and Industry Award" as a consumer-oriented excellent company |
| 1997 |
Launched antibacterial 'Kirei Kirei Medicinal Hand Soap' |
| 1997 |
Lion Corporation launched KireiKirei Medicated Hand Soap, formulated with an antibacterial agent. |
| 1997 |
Heisei 09 Launched 'Kirei Kirei Medicinal Hand Soap' with antibacterial ingredients. |
| 2001 |
Obtained ISO14001 certification for all Lion factories |
| 2006 |
ECO LION Declaration: Formulated new environmental consideration standards 'Lion Eco Standards' and established 'Lion Yamanashi Forest' |
| 2006 |
Lion Corporation issued the ECO LION Declaration, establishing the Lion Eco Standards as a set of new criteria for product environmental friendliness. |
| 2006 |
Lion Corporation established the Lion Forest in Yamanashi. |
| 2006 |
Heisei 18 Declared ECO LION and formulated the new environmental consideration standard 'Lion Eco Standard'. Established 'Lion Yamanashi Forest'. |
| 2006 |
Declared ECO LION and formulated "Lion Eco Standards," and established "Lion Yamanashi Forest" |
| 2007 |
Mail-order supplement 'Nice Slim Essence Lactoferrin' (Transferred to another company in 2023) |
| 2007 |
Lion Corporation launched direct‑to‑consumer tablet supplement Nice rim essence Lactoferrin. |
| 2007 |
Lion Corporation received the 16th Grand Prize for the Global Environment Award. |
| 2007 |
Heisei 19 Launched the supplement 'Nice Slim Essence Lactoferrin' (business transferred to another company in 2023). |
| 2007 |
Heisei 19 Awarded the 16th Earth Environment Award. |
| 2007 |
Received the 16th Earth Environment Award, converted laundry ingredients to plant-based raw materials, and reduced CO2 emissions |
| 2008 |
Certified as the first manufacturing company by the Ministry of the Environment as an 'Eco First Company' and declared 'Eco First Pledge' |
| 2008 |
Lion Corporation became the first manufacturer to receive Eco First certification from the Ministry of the Environment and participated in the 'Eco First Program' proclamation. |
| 2008 |
Heisei 20 Recognized as an 'Eco First Company' by the Ministry of the Environment, the first manufacturing company to do so, and declared the 'Eco First Promise'. |
| 2008 |
Recognized as an "Eco First Company" by the Ministry of the Environment, the first manufacturing company to do so |
| 2009 |
Registered surfactant manufacturing equipment 'TO Reactor' as an Important Scientific and Technological Heritage (Future Technology Heritage) at the National Museum of Nature and Science |
| 2009 |
The TO Reactor, used to manufacture surfactant, was registered as Essential Historical Materials for Science and Technology (items of Future Engineering Heritage) by the National Museum of Nature and Science. |
| 2009 |
Heisei 21 Registered the surfactant manufacturing equipment 'TO Reactor' as an important scientific and technological material (future technology heritage) at the National Museum of Nature and Science. |
| 2009 |
Participated in the "United Nations Global Compact" |
| 2010 |
Launched ultra-compact liquid laundry detergent 'Top NANOX' |
| 2010 |
Lion Corporation launched super‑concentrated liquid laundry detergent TOP NANOX. |
| 2010 |
Heisei 22 Launched 'Top NANOX', a super-compact liquid detergent for clothing. |
| 2010 |
Launched ultra-compact liquid laundry detergent "Top NANOX" |
| 2011 |
The funeral video of founder Tomijiro Kobayashi was designated as an Important Cultural Property |
| 2011 |
Footage of Lion founder Tomijiro Kobayashi's funeral procession was designated an important cultural property. |
| 2011 |
In 2011, the funeral procession footage of founder Tomijiro Kobayashi was designated as an Important Cultural Property |
| 2012 |
Launched 'Look Bathroom Mold Prevention Smoke' that sterilizes with silver ion smoke to prevent mold growth |
| 2012 |
Lion Corporation launched LOOK Bath Antimold Fogger, which uses silver ion fog to sterilize and prevent mold growth. |
| 2012 |
In 2012, launched 'Look Bathroom Mold Prevention Smoke Agent' which sterilizes with silver ion smoke to prevent mold growth |
| 2013 |
Announced the environmental goal "Eco Vision 2020" |
| 2014 |
Launched new lifestyle information media 'Lidea' |
| 2014 |
Lion Corporation launched Lidea, a new website for lifestyle information. |
| 2014 |
In 2014, established new lifestyle media 'Lidea' |
| 2014 |
Added environmental logos and labels to eco-friendly products to indicate environmentally conscious products |
| 2015 |
Promoted toothbrush recycling program |
| 2016 |
The 'Top' enzyme power launched in 1979 was registered as an Important Scientific and Technological Heritage (Future Technology Heritage) at the National Museum of Nature and Science |
| 2016 |
Lion Corporation released samples of TOP with Enzyme Power. |
| 2016 |
In 2016, the enzyme power product 'Top', launched in 1979, was registered as an Important Scientific and Technological Heritage of the National Museum of Nature and Science (Future Technology Heritage) |
| 2018 |
Spray mist of detergent over the entire bathtub and rinse after 60 seconds. Launch of the new method 'Look Plus Bathtub Cleansing' that cleans without scrubbing |
| 2018 |
Launched LOOK Plus Bath Cleansing, a new type of bath detergent that cleans the tub with no scrubbing: Just mist the entire bathtub, wait 60 seconds, and rinse off |
| 2018 |
In 2018, launched 'Look Plus Bathtub Cleansing', a new method that sprays detergent mist over the entire bathtub and rinses after 60 seconds without scrubbing |
| 2019 |
Announced long-term environmental goal 'LION Eco Challenge 2050' for a healthy future for people and the Earth |
| 2019 |
Announced the LION Eco Challenge 2050, a set of long-term environmental objectives aimed at realizing a healthy future for people and the planet |
| 2019 |
In 2019, announced the long-term environmental goal 'LION Eco Challenge 2050' for a healthy future for people and the planet |
| 2019 |
Announced long-term environmental goal "LION Eco Challenge 2050" |
| 2020 |
Published sustainability key issues and 2030 targets |
| 2021 |
Launched whitening toothpaste 'Lightee' simultaneously in Japan and China |
| 2021 |
Started sustainability activities 'Inclusive Oral Care' to address social and environmental issues through oral care |
| 2021 |
Launched 'Look Plus Foam Pita Toilet Cleaning Spray' for hard-to-wash areas (won the Japan Packaging Contest Grand Prize 'Japan Star Award' in 2022) |
| 2021 |
Launched Lightee tooth-whitening toothpaste simultaneously in Japan and China |
| 2021 |
Launched Inclusive Oral Care, a set of sustainability activities aimed at addressing social and environmental issues through oral care |
| 2021 |
Launched LOOK Plus Awa-Pita Toilet Cleaning Spray: Let the foam take care of the hard-to-clean spaces! |
| 2021 |
In 2021, launched whitening toothpaste 'Lightee' simultaneously in Japan and China |
| 2021 |
In 2021, started sustainability activities 'Inclusive Oral Care' addressing social and environmental issues from oral care |
| 2021 |
In 2021, launched 'Look Plus Foam Pita Toilet Cleaning Spray' which takes care of hard-to-clean areas with foam (won the Japan Packaging Contest Grand Prize 'Japan Star Award' in 2022) |
| 2022 |
Received the Japan Star Prize, the top prize in the 2022 Japan Packaging Contest |
| 2022 |
Obtained certification for the international quality assurance standard "ISO 9001" and introduced an internal carbon pricing system |
| 2023 |
Relocated headquarters from Honjo, Sumida Ward to Kuramae, Taito Ward (Recipient of the 37th Nikkei New Office Award "National Promotion Award") |
| 2023 |
Launched the only detergent that achieves both "high cleaning and deodorizing power" and "color change prevention function": high-concentration complete gel "NANOX one" ※ within our laundry detergents |
| 2023 |
Head office moved from Honjo, Sumida-ku, to Kuramae, Taito-ku |
| 2023 |
Received the 37th NIKKEI New Office Promotion Award |
| 2023 |
Launched NANOX one, highly concentrated complete gel, the only detergent that combines powerful detergency and deodorizing with color protection* |
| 2023 |
In 2023, relocated headquarters from Honjo, Sumida Ward to Kuramae, Taito Ward (won the 37th Nikkei New Office Award 'National Promotion Award') |
| 2023 |
In 2023, launched the only high-cleaning, deodorizing, and color-change preventing detergent, high-concentration complete gel 'NANOX one' (within our laundry detergents) |
| 2023 |
Started operations at the new headquarters building, obtained S-rank CASBEE Smart Wellness Office certification, and SBT initiative certification for greenhouse gas reduction targets |
| 2024 |
Launched the ophthalmic medicine series "Smile 40 Premium The One" that cures all these symptoms with one bottle: eye fatigue, blurred vision, bloodshot eyes, and itching |
| 2024 |
A new proposal to choose oral care in the styles of "FAST" and "SLOW." Launched a new brand "OCH-TUNE" toothpaste, toothbrushes, and mouthwash |
| 2024 |
Launched the Smile 40 Premium THE ONE series, eye drops that can treat eye fatigue, blurred vision, bloodshot eyes and itchiness with just a single bottle. |
| 2024 |
Launched the OCH-TUNE series of toothpastes, toothbrushes and mouthwashes, which offer a new way to select oral care based on your personal style, be it "FAST" or "SLOW" |
| 2024 |
In 2024, launched 'Smile 40 Premium The One' series, an ophthalmic medicine that cures all symptoms of eye fatigue, blurred vision, bloodshot eyes, and itching in one bottle |
| 2024 |
In 2024, proposed a new style of oral care with 'FAST' and 'SLOW'. Launched new brand 'OCH-TUNE' including toothpaste, toothbrush, and mouthwash |
| 2024 |
Strengthened collaboration with JICA to support sanitation education in Bangladesh |
| 2025 |
Sterilize the entire toilet with silver ion smoke※! Launch of "Look Plus Whole Toilet Disinfection and Deodorization Smoke Agent" to prevent the formation of new odors ※ does not eliminate all bacteria |
| 2025 |
Launched the LOOK Plus Whole Toilet Antibacterial & Deodorizing Fogger, which uses silver ion fog to disinfect the entire toilet of odor-causing bacteria* and prevent new odors |
| 2025 |
In 2025, launched 'Look Plus Whole Toilet Disinfection and Deodorization Smoke Agent' which sterilizes the entire toilet with silver ion smoke to prevent new odors (not all bacteria are eliminated) |
| 2025 |
First selection as "Yearbook Member" in S&P Global's "The Sustainability Yearbook 2025" and obtained ZEB Ready certification for pharmaceutical factories |
