Established Kobayashi Laboratory to test raw materials and conduct research into new products; Established alongside Tokyo Analytical Laboratory that also accepted commissions from the public
Launched Lion Kodomo Toothpaste for children; The young swordsman illustration was drawn by Nihonga artist Kiyokata Kaburaki
Hosted the Company's first public oral hygiene lecture (later named the Lion Public Lectures). (Photo) Program of the lecture, which was held at the Tokyo YMCA in Kanda with the participation of dentist Shusaku Midorikawa.
Kobayashi Co., Ltd. Established the first dental clinic in Japan to specialize in pediatric dentistry, later renamed the Lion Dental Clinic for Children (Kobayashi Co., Ltd.)
Kobayashi Co., Ltd. Co-sponsored the fifth Cavity Prevention Day and held the first Mass Tooth Brushing Drill for children (Hibiya Park music stage, Osaka Tennoji Park) (Kobayashi Co., Ltd.)
Lion Soap Co., Ltd. Published Standard Household Laundry Methods, a booklet that was adopted as a home economics text at many girls' high schools (Lion Soap Co., Ltd.)
Lion Fat and Oil Co., Ltd. Launched Lipon F, Japan's first kitchen detergent for washing fruits, vegetables and tableware. Lipon F was the first product endorsed by the Japan Food Hygiene Association and created an entirely new market
Lion Dentifrice Co., Ltd. Launched White Lion toothpaste incorporating the new active ingredient calcium phosphate, which is highly effective for whitening teeth
Lion Fat and Oil Co., Ltd. launched Seseragi, Japan's first phosphate-free detergent.
Lion Fat and Oil Co., Ltd. launched REED Paper Towels, for use in the kitchen and various other applications, nationwide.
昭和48年 ライオン油脂(株) 日本で初めての無リン洗剤『せせらぎ』を発売
昭和48年 ライオン油脂(株) キッチン他様々な用途で使える、『リードペーパータオル』を全国発売
無リン洗剤『せせらぎ』を発売
ライオン油脂(株) 酵素パワーの洗濯用洗剤『トップ』を発売(カプセル酵素配合)
Lion Fat and Oil Co., Ltd. launched TOP, a laundry detergent with enzyme power (Formulated with enzyme capsules).
released in 1979, registered as Essential Historical Materials for Science and Technology (items of Future Engineering Heritage) by the National Museum of Nature and Science
昭和54年 ライオン油脂(株) 酵素パワーの洗濯用洗剤『トップ』を発売(カプセル酵素配合)
ライオン歯磨株式会社とライオン油脂株式会社が合併し「ライオン株式会社」発足
ライオン歯磨株式会社 歯間清掃に適したハブラシ『ビトイーンライオン』を発売
本格的な無リンの洗濯用洗剤、酵素パワーの『トップ』を発売
The Lion Dentifrice Co., Ltd. and Lion Fat and Oil Co., Ltd merged to form Lion Corporation.
Lion Corporation launched Between Lion, a toothbrush designed to clean between the teeth.
Lion Corporation launched a phosphate‑free version of Enzyme Power TOP.
昭和55年 ライオン歯磨株式会社とライオン油脂株式会社が合併し「ライオン株式会社」発足
昭和55年 歯間清掃に適したハブラシ『ビトイーンライオン』を発売
昭和55年 本格的な無リンの洗濯用洗剤、酵素パワーの『トップ』を発売
無リン洗剤『無リントップ』を発売
ムシ歯の原因となる歯垢を酵素で分解するハミガキ『クリニカライオン』を発売
Lion Corporation launched CLINICA Lion, a toothpaste with enzymes that break down cavity‑causing dental plaque.
昭和56年 ムシ歯の原因となる歯垢を酵素で分解するハミガキ『クリニカライオン』を発売
新イメージキャラクター「ライオンちゃん」を作成
Lion Corporation created the new mascot character LION‑chan.
昭和58年 新イメージキャラクター「ライオンちゃん」を作成
『オクトシャンプー・リンス』を発売
Lion Corporation launched OCT Medicated Shampoo & Conditioner.
Lion Corporation launched Spark laundry detergent, formulated with MES, a surfactant made from environmentally friendly plant(palm oil)-based ingredients.
Lion Corporation became the first manufacturer to receive Eco First certification from the Ministry of the Environment and participated in the 'Eco First Program' proclamation.
The TO Reactor, used to manufacture surfactant, was registered as Essential Historical Materials for Science and Technology (items of Future Engineering Heritage) by the National Museum of Nature and Science.
Launched LOOK Plus Bath Cleansing, a new type of bath detergent that cleans the tub with no scrubbing: Just mist the entire bathtub, wait 60 seconds, and rinse off
Launched the Smile 40 Premium THE ONE series, eye drops that can treat eye fatigue, blurred vision, bloodshot eyes and itchiness with just a single bottle.
Launched the OCH-TUNE series of toothpastes, toothbrushes and mouthwashes, which offer a new way to select oral care based on your personal style, be it "FAST" or "SLOW"
Launched the LOOK Plus Whole Toilet Antibacterial & Deodorizing Fogger, which uses silver ion fog to disinfect the entire toilet of odor-causing bacteria* and prevent new odors