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Establishment of Think Tank DynaX: utilizing electronic computers: aiming to develop marketing data analysis technology: establishment of Think Tank DynaX Corporation
Renamed to Do House: ● Changed the company name from Think Tank DynaX Corporation to Do House Corporation: ● Launched Field Marketers Network "Do-san Net": ● Started promotion "Kitchen Cooking Class"
Started qualitative research
Started word-of-mouth promotion: ● Started quantitative research: ● Started flyer marketing
Started in-store research
Started website construction and management
Acquired TryA and launched word-of-mouth network "Moratame.net®"
Launched in-store promotion support network "Tentame"
Opened "Interview Room Shinbashi"
Established D&M Corporation: ● Started "Questionnaire Ad"
Business collaboration with Cross Marketing Group: started "SNS account creation and management agency": ● Started offering "XICA ADVA" by Saika Corporation: ● Started "TVCM advertising service": ● LINE Research "Sales Partner" certification
Merged with Skip Corporation: started "video production"
Merged with Do House Corporation and D&M Corporation, changed company name to "Excrea Corporation": client companies and consumers meet to create encounters, providing services that offer rich experiential value.
In this seminar, Masashi Funakoshi of True Data and Yuki Imoto of Trema discuss consumer trends in 2026 and the factors behind hit products, drawing on ID-POS data and perspectives from retail stores. In 90 minutes, they share tips on shelf planning and sales negotiations to help brands remain consumers’ choice in 2027, taking into account changes in shoppers and retail displays.
Xcrea conducted a web survey on October 1–2, 2026, targeting 3,000 men and women aged 20–69 across Japan. Among respondents, 52.5% had entered a campaign or sweepstakes within the past year. The most popular entry method was “answering a survey or quiz” (73.6%), and the prize with the highest intent to enter for was “cash or cashback” (75.3%). Of the combinations of the number of winners and prize value, “¥1,000 awarded to 1,000 winners” was the most popular, at 69.0%.
In the seminar hosted by Excrie Corporation, we will explain how to build a "proposal story that gets you hired" from the perspective of a former buyer. We will introduce the structure and case studies that resolve the gap between manufacturer and buyer perspectives, and disseminate information to media professionals.
This research report presents a survey of supermarket private brands conducted in 2026. Detailed findings were not included in the provided text.
Excrea Inc. announced to the press that it will hold a seminar on September 3, 2026, titled “Products That Sell Have a Reason: BRAND MARKETING DAYS 2026—Strategies for Being Chosen in Domestic and Inbound Markets.” The seminar focuses on purchasing strategies in Japan’s domestic and inbound markets.
The seminar thoroughly explains how sales on TikTok Shop work, covering the entire process from building awareness and fans to direct sales and establishing a foundation. Seven companies share practical know-how from their respective perspectives and present systems that go beyond generating viral moments.
At a seminar hosted by Excrea Inc., Ezaki Glico and Kodansha will share practical insights into how IP collaborations affect retail sales. The special online program will explain concrete ways to use IP collaborations.
This survey examines purchasing behavior on social media and video services. The results will be released to members of the press.
Excrea Inc. has opened the “2026 Kumamoto Earthquake Relief Donation Project” on MoraTame. Participants can support recovery and reconstruction while trying everyday products such as food and household goods at discounted prices. Details are available on the company’s official website.
Excrea Inc. announced an integration between its promotion platform, Performance Media Network, and Tentame, an in-store purchase-based product sampling service. The integration allows advertisers to use sampling to encourage product experiences and support sales promotion.