Kanebo Cosmetics Inc.

Founding

Renamed to Kanebo Spinning Co., Ltd.

Implementation of 'Caution Box' to listen to employees' voices

Publication of Japan's oldest in-house newsletter

Start of cosmetics business, launch of Silk Soap (SAVON DE SOIE)

Launch of baby soap

Launch of hydrophilic cold cream

Established Kanebo Chemical Industries Co., Ltd. and transferred cosmetics business

Founded Kanebo Track and Field Club

Launch of acid toner 'Queen Astrinzen'

Launch of industrial protective cream 'Kanekutan'

Launch of Meyang Cream

Cosmetics business re-entered from Kanebo Chemical, and full-scale expansion of cosmetics business started Entered Hong Kong and began overseas expansion

Establishment of Beauty Research Institute Birth of makeup brand 'Stage Color'

Increased sales companies in Japan from 14 to 49, establishing a nationwide sales system

Established Paris Research Institute (now Paris Office) Launched whitening cosmetics containing oil-soluble vitamin C (Sowadreene Beauty C Powder) Published Kanebo Chain News

Established Kanebo Cosmetics Sales Co., Ltd. in Ginza, Tokyo

Development of Japan's first domestic esthetic device

Odawara Factory Operation

Renamed the company to Kanebo (Ltd.) Presented at the Medical Soins Esthetic Society Completion of Cosmetics Research Institute

Held the 1st Makeup Contest aimed at improving beauty staff skills

Completion of Cosmetics Education Center in Yokohama Started sales at Harrods in the UK and expanded to Europe Launched Lady 80 Series

Established Kanebo Cosmetics Europe Ltd.

Launched hair care brand "SALA"

Launched Lady 80 BIO Lipstick Expanded to China Celebrated 100th anniversary of founding

Launched SENSAI EX "LA CRÈME" in Europe Launched whitening brand "BLANCHIR"

Launched "Long-lasting Lipstick" from Testimo

Established Kanebo Cosmet Ltd.

Collected and ended the collection of 1,074 antique compact collections at the Beauty Research Institute

Launched the specialty store brand "TWANY" Expanded into the Middle East starting with Saudi Arabia

Launched the self-makeup brand "KATE"

Odawara Plant obtained the international standard ISO 14001 for environmental management systems

Established Kanebo Cosmetics USA LLC Launched prestige brand "LUNASOL"

Renamed the company to Kanebo Ltd. Established a joint venture "Thai Kanebo Cosmetics Ltd." in Thailand

Expanded into 8 Eastern European countries

The cosmetics division was separated and became independent from Kanebo Ltd., establishing Kanebo Cosmetics Inc.

Establishment of Jialibao Cosmetics (China) Co., Ltd.

Integrated into the Kao Group Launched prestige brand "Impress"

Launched total makeup brand "COFFRET D'OR"

Launch of the high-performance anti-aging series "DEW SUPERIOR"

Launch of the whitening brand "BLANCHIR SPERIOR"

Establishment of Kanebo Cosmetics Malaysia Sdn.Bhd.

Establishment of Kanebo Cosmetics Korea Ltd.

Introduction of new skin measurement device "Beauty Analyzer AD II"

Voluntary recall of products containing Rododenol

Start of organizational integration with Kao

Launch of "COFFRET D'OR Gran" from the total makeup brand Coffret D'Or

Organizational integration with Kao (research and production)

Launch of "L’EQUIL" a hair anti-aging care brand based on "scalp skin care" concept

Launch of new anti-aging series "DEW BOÎTE" from the "DEW" brand

Entry into the high-priced men's skincare market with "LISSAGE MEN"

Start of "Total Beauty Counseling"

Establishment of Kao Museum and Kanebo Zone

Launch of new global brand "KANEBO"

Holding of the "1st Kanebo Total Beauty Counseling Award Counseling Contest (National Convention)"

80th anniversary of the cosmetics business

Launch of "THE EXCEPTIONAL" from the global brand "KANEBO"

Introduction of the super-prestige brand "SENSAI" which is active in over 40 countries mainly in Europe to Japan

Rebranding of the global prestige brand "KANEBO" to promote not only beauty but also hope

Started as Kao Beauty Brands