Takao Co., Ltd.

Founded at 11, Kyobashi Mizutani-cho

Founder President Takao Eiichi established the company by selling western paper in Kyobashi Ward (now Chuo Ward, Yotsubori)

After two relocations, the company moved to a newly built facility at 3-18-3 Kanda Nishikicho

Relocated to the current location of the main showroom

Store Scene (circa 1910)

Second president Takao Fujinosuke took office and reorganized the company as the partnership Takao Western Paper Store

The company was destroyed by the Great Kanto Earthquake and subsequently reopened

The German-made black LaShah paper was used for the first issue of Iwanami Bunko. The appearance of the 1-yen priced book (enmon) revitalized paper demand. The 26th volume of World Literature Complete, "Ibsen Collection" (Shinchosha), used black LaShah on the cover

PR LaShah

Small paper

Frost Art

Reorganized as Takao Western Paper Store

Third president Takao Eiichi (son of the first president, adopted his father's name) took office. Paper distribution and control regulations (such as allocation systems for publishers) were announced

GHQ issued the Memorandum on Freedom of Speech and the Press and the Memorandum on the Abolition of Paper Distribution Restrictions for Newspapers and Publishing Organizations. This sparked the revival of wartime-merged press agencies

Paper distribution became a system of allocation certificates (tickets) issued by Paper Distribution Co., Ltd.

ML fiber, NT Kent LaShah (now NT LaShah), NT Kent LaShah, NT Kent LaShah, Sugiyama non-water, tobacco "Nikko" package design, founding of Tokyo National University of Fine Arts and Music, Nobel Prize in Physics awarded to Hideki Yukawa, founding of the People's Republic of China, establishment of the North Atlantic Treaty Organization (NATO)

Release of NT Kentrasha (now NT Lasha) and others

ST cover art paper resumed full-scale production. Multi-color printing presses and rotary printing machines operated, entering the era of color newspaper printing. The Advertising Research Association "A Group" (predecessor of Tokyo ADC) was founded, aiming to establish the AD system

Takeo Desk Diary: Paper Logo Mark

Takeo Desk Diary: Paper Logo Mark

Takeo Desk Diary: Paper Watermark Pattern

Takeo Desk Diary: Paper Watermark Pattern

Establishment of the Japan Advertising Technology Association (NAAC)

Takeo Desk Diary: Paper Watermark Pattern

First import of U.S.-made chip

Transition from log import to chip import

Production of coated paper surged with the premiumization of printing

Founding of "Taiyo"

1st Tokyo Copywriters Club Award (TCC Award) – Yusuke Kaji, Akira Akiyama, and others

Formation of the National Federation of Commercial Artists

"Bauhaus and Contemporary Art Exhibition" at Kusakage Hall

Establishment of the International Council of Graphic Design Associations (ICOGRADA) in London

1st Japan Packaging Design Association Exhibition at Mitsukoshi, Nihonbashi

Economic growth mood, distribution revolution

First Japan–U.S. television broadcast

Assassination of President Kennedy

Tokyo Olympics held; design guide sheets created, pictograms used

Japan Design Committee, Design Gallery Opening

1st Display Design Exhibition

Tokyo Illustrators Club Founded

Japan Lettering Designers Association Founded

Founding of "CM Yearbook"

Tokaido Shinkansen, Meishin Expressway, Tokyo Monorail Opened

Liberalization of overseas travel

US Nuclear Submarine Seadragon Docked in Sasebo

Launch of "Ordinary Punch" and "Garo"

Osaka Branch Office Opened

Harvest 66 330 Colors 700 Types

High-Tech Xenon New Webron Color

Rendia Bond

Jojou Paper Company Now Prince Paper, Starting Production of Milk Cartons

Persona Exhibition at Matsuyaginza

Japan Sign & Design Association (SDA) Established

"World Trade Marks and Symbols" by Yusaku Kamekura

Izanagi Economy

Furukawa Shunichiro Receives Nobel Prize in Physics

Escalation of Vietnam War

Osaka Expo symbol mark, Daikou Takeshi decided

Shiseido announces poster by Miwako Maeda

Japanese Design Association founded

Official mark of the Sapporo Winter Olympics designed by Kazushige Nagai

Launch of "Design Critique"

Opening of Tokyo Design University

All Nippon Airways aircraft crash at Haneda

The Beatles visit Japan

New Tokyo International Airport decided to be in Narita City, Sanrizuka

Atomic bomb dome preserved permanently

Cultural Revolution erupts in China

Opening of Osaka branch office

"CREATIVITY ON PAPER ―― Printing Design Utilizing Paper" Exhibition at Matsuyaginza

Establishment of Takeo Paper Co., Ltd.

Establishment of Takeo Paper Co., Ltd.

Second Paper Show held

Graphic Art USA exhibition

Illustration Ten-Person Exhibition

"Japanese Advertising Art" Volumes 1-3

Television reception contracts exceed 20 million units; penetration rate 83.1%\

Itai-itai disease confirmed in Toyama Prefecture

Four-Day City asthma lawsuit filed

Ziggy visits Japan; mini skirts in vogue

Psychedelic style trend

Third Middle East War

Massive riots in the United States

Takeo Desk Diary: Paper Watermark Pattern

Leather 64, Berkel, parchment

Takeo Desk Diary: Color-Printed Old Map

Lezak 66, Daxcarf, Duckboard, NK Matte Color

Japanese paper manufacturing succeeds in producing "paper" from oil

Pioneer of synthetic paper

Takeo Desk Diary: Card and Trump

Harvest 70

Lezak 68, Bill G. Signus Corbus

First Kyoto Design Conference "Japan Poster Centennial Exhibition"

"Photo Centennial Exhibition" History of photographic expression by Japanese

Color Planning Center (CPC) established

Founding of "PROVOKE"

Japanese special issue in "Graphis" magazine

300 million yen incident

Conflicts arise at universities nationwide

GNP becomes second in the world

Kawabata Yasunari wins Nobel Prize in Literature

May Revolution in Paris

Martin Luther King Jr. assassinated in the U.S.

Published "Japanese Handmade Washi" for the 70th anniversary

Takeo Desk Diary: Oikawa Hiroshi Paper Form

Bond Paper

70th anniversary publication "Handmade Washi"

Lezak 69, Saion, Tamashiki, Bill Color, New Dan Paper, Renkel Raid

Early establishment of the Japan Illustrator Conference by Yoshio Hayakawa and others

Formation of designer group "Silencer" by Akemi Asaba and others

Student intrusion into the Nissho Beauty Review Committee's "Shattering Co‑operation Meeting" cancels the review and exhibition

Establishment of the Japan Advertising Society and the Japan Printing Society

Yokoo Tadanao wins the printmaking award at the Paris Youth Biennale

Reopening of the University of Tokyo Yasuda Auditorium

Anti‑war folk songs become popular

Apollo 11 lunar landing success

Woodstock Rock Festival in the U.S.

Produced mini sample kit "MINI-KIT"

Takeo Desk Diary: Ryuuichi Yamashiro collage work

6th Paper Show "Fancy Paper and Print Design Exhibition" held

Takeo Headquarters 4th floor

Mini sample kit

COLOR ON COLOR – Vol.1

Sheepskin, Nichibun synthetic paper

Current Peach Court

Spica Lide Bond, Spica Bond, NK Metal Color

Current New Metal Color

Golden River 70

Current OK Golden River 70

Wangji oilization, successful mass production of synthetic paper

Nissanbi, simultaneous disbanding ceremony at five national venues

Japan World Exposition (Osaka Expo) held, theme "Progress and Peace of Humanity"

Design advisor, under Katsuomi Katsu, Japan's first isometric map issued

Takeo Desk Diary: Kazumasa Nagai work

Expansion of the Itabashi sales office warehouse and completion of the high-rise mechanized warehouse

Takeo Desk Diary: Mitsuhiro Tanaka bird

Opened a high-rise mechanized warehouse and sales base in Chuo-ku, Tsukishima

Takeo Desk Diary: C.W. Walkington "Journey of Handmade Paper"

Mr. Masashi Takeo appointed as the 4th President

Tokyo Itabashi Sales Office (opened as a branch in 1974)

Company Takeo changed its corporate name

Changed company name to Takeo Co., Ltd.

Takeo Desk Diary: Kiyoshi Awatsu work

Sendai Branch Office Opened

Takeo Desk Diary: Chinese Character Heritage

Takeo Desk Diary: Paper Beauty & Kaga's Enfolding

Second Northwest Paper Distribution Depot Co., Ltd.

Takashimaya Logistics Center

Opened the Second Northwest Paper Distribution Depot Co., Ltd.

Headquarters building completed

Relocation to Kanda Nishiki-cho 3-12-6

Takeo Desk Diary: Washi Paper and Lifestyle Culture

Completion of Takashimaya Logistics Center (now Takashimaya Depot)

Fukuoka branch office

Takeo Desk Diary: Japanese Cutting Paper

80th Anniversary Publication "World's Hand-Scraped Paper"

Takeo Desk Diary: Japanese Patterned Paper

COLOR ON COLOR Vol.3, 4

Fukuoka Branch Office Opened

Takeo Desk Diary: Dark Color Palette

Renamed "Fine Paper" from "Fancy Paper"

Nagoya branch opened

Takeo Desk Diary: Ceiling Painting between Nishi-Monzenji and Higashi-Sayaya

Razzak 82, Rouketsu, Komon, Zanders Bervam

Opening of Ariake Logistics Center

Tokyo – Kyobashi branch opened

Takeo Desk Diary: Feature on Hermann Zapp's Works

Paper and Print ① Komon

Color Plan

1,200 colors, 2,600 types

Araori, Hosoi, OK Muse Kaizel, NK Berne, Lumina Color, OK AC Card, Butcher

Takeo Desk Diary: Fukuda Shigeo's Black & White Humorous Illustrations

Tai Tak Takeo Fine Paper Co., Ltd. founded

Paper and Print II Shimame

Wood, White Peach Kent, Bag Natural

Opened Tai Tak Takeo Fine Paper Co., Ltd. in Hong Kong

Sapporo Office Opened

Relocated to the Sapporo branch

Fukuoka Branch Office (established 1989)

Sapporo office opened

24th Paper Show "Takeo Paper World ’89 – A Sensory Exhibition of the Era in Paper" Held

90th Anniversary Publication "Illustrated Crafts of East and West"

World Design Expo EXPO ’89 Held

Graphic Power Exhibition

Renamed the Sapporo sales office and opened the Aoyama Main Showroom

30th Anniversary "Japan Design Center Exhibition"

Mr. Takeo Tsubasa appointed as the 5th President

Shigeru Takeo becomes the 5th CEO

Takeo Desk Diary: Beauty of Paper

PCM Takeo Co., Ltd. established

Takeo Desk Diary: World of Watermarks

Release of the Vannevo series

Singapore Branch Opening

30th "TAKEO’95 – Paper Utilization" event held

Takeo Paper Trading Co., Ltd. (Shanghai) established

Futell Takeo Co., Ltd. Established

Establishment of Takeo Paper Trading Co., Ltd. (Shanghai) in Shanghai

33rd Takeo Paper Show "Paper Connects People" Held

Takeo Desk Diary: PICTOGRAM

Mermaid

Renewal > Mermaid

As part of the 100th anniversary celebration of Takeo, we published the book "Paper and Design – 50 Representative Brands of Takeo Fine Paper Speaks by Contemporary Creators." The appendix "History of Takeo's Paper and Design" was produced by adding a new timeline from 2000 onward.

Takeo Desk Diary: PICTOGRAM

35th Takeo Paper Show 2000 "Thinking Paper" Held

100th Anniversary Publication "Paper and Design – 50 Years of Takeo Fine Paper" & "RE DESIGN Everyday 21st Century" Published

Sample Bookstore Opened

Launch of "PAPER’S"

At Japan Paper Yuhara Factory, the first domestic implementation of ozone bleaching that does not produce dioxins, producing "ECF pulp"

Set the goal "Recycle 60 Plan" to achieve a 60% recycled paper usage by fiscal year 2005

Printing Museum opened

"Anatomy of Design" Volumes 1–4

Takao Desk Diary: The Time and Space of Books

36th Takao Paper Show 2001 "White Paper"

100th Anniversary "20th Century Poster Design Exhibition" held

Paper Characters 001 T-EOS

Paper Characters 002 NT Lasha

"d/SIGN Quarterly Design" inaugural issue

2001 "20th Century Poster Design" exhibition (at Isetan Museum of Art)

Takao Desk Diary: TAKE-O

37th Takao Paper Show 2002 "PLEASE"

100th Anniversary "First Takao Award Design History Research Paper Award Collection"

Paper Characters 003 Selmoore GA

Moro, Selmoore GA, Tassel GA, Van Nuovo VG, Van Nuovo VM, Teik GA, GA Board

Activation of FSC Forest Certification System

Obtained FSC®/CoC certification

Takao Desk Diary: BROADWAY

38th Takao Paper Show 2003 "COST: VALUE"

Mini Sample Revision

7,000 types

Paper & Print 12 Arabell

Creek Crest Weave, Super Fine Smooth, Super Fine Eggshell, New Metal Color, New Belen

TAKEO INKJET PAPER

Recycled paper usage reached 60.2%, achieving the "Recycle 60 Plan" ahead of the 2005 target

Takao Desk Diary: Ink sickness is thinking.

39th Takao Paper Show 2004 "HAPTIC"

Paper Characters 004 Modaraton GA

Paper Characters 005 Parchment

Perula, Luminescence, Pachika, Gingham GA, Reaction, Momo Hada, Pruik

World Tour

Takao Desk Diary: Earth Text Explorer

40th Takao Paper Show 2005 "[COLOR IN LIVE]."

41st Takao Paper Show 2006 "UNBALANCE/BALANCE"

Second Northwest Paper Distribution Depot Co., Ltd.

Gulf Logistics Center Opening

Original Stationery Brand "Dressco/ドレスコ" Release

NT Lasha Special Sample Book

Paper Characters 006 Tamashiki

Opened Takeo Bay Logistics Center (now Bay Depot)

42nd Takao Paper Show 2007 "FINE PAPERS"

Fine Paper Takeo (Thailand) Co., Ltd. Established

Paper Characters 007 Angle Color

Established FTL Takeo Co., Ltd. (until 2007)

Transferred operations to Takeo Co., Ltd., continuing the business

Established Fine Paper Takeo Co., Ltd. (Thailand) in Thailand

43rd Takao Paper Show 2008 "FINE PAPERS by “SCHOOL OF DESIGN”"

Obtained PEFC/CoC certification

44th Takao Paper Show 2009 "SUPER HEADS’"

45th Takao Paper Show 2010 "proto-"

46th Takao Paper Show 2011 "Hon"

2011 "20th Century Posters [Typography] – The Power of Design and the Power of Text" exhibition (at Tokyo Garden Museum)

Year "20th Century Posters [Typography] – The Power of Design and the Power of Text" exhibition (at Tokyo Garden Museum)

Takao Desk Diary: Graphic Seasonal Chronicle

Aoyama Sample Book Renewal Opening

Paris Representative Office Opening

Biotope GA-FS Special Sample Book "biotope box garden"

Milto GA Spirit, NT Sufool, Double-sided New Large Greeting Paper, Classic Crest ST-FS, Polka, Polka Reido, Bunper, t Karape

Takeo Desk Diary: Paper Calendar

NT Sufool Special Sample Book

Kuroki Wrap Paper U, Kuroki Wrap Paper C, GA Craft Board-FS, OK Muse Gulliver Gloss CoC, OK Muse Gulliver Matte CoC, Astro Bright-FS, Gumund Cotton, Crash GA-FS

Opening of Takeo Sample Book at Itoya

Established Takeo Archives

Takeo Paper Show "SUBTLE" touring exhibition

Takeo Desk Diary: ARTISAN French Tradition and Innovation

48th Takeo Paper Show "precision"

Takeo Paper Show "SUBTLE" Tour of Los Angeles and London

Yodoyabashi Sample Book Opening

GA Craft Board-FS Special Sample Book, Gumund Gold-FS Special Sample Book

Color Plan-FS, Curious Matter, Gumund Color Matte-FS, Hi-Pica E2+, Wild-FS

<Renewal> Tamashiki

Due to lifestyle changes caused by the COVID-19 pandemic, paper companies have strengthened their production systems for towel paper, resulting in a 111.5% increase in towel paper shipments year-over-year

Wakko Holdings paper products are adopted as packaging material for Nestlé Japan's "KitKat" products as a plastic alternative

At the Tokyo Metropolitan Museum of Contemporary Art, the world’s first retrospective of Eiko Ishioka is held

The spread of the new coronavirus has led to the cancellation of exhibitions, entry restrictions, and no‑audience events

120th Anniversary Event "Posters of the 20th Century [Visuals and Text Landscapes] – Is Visual Communication Possible?"

Japan Post adopts FSC forest‑certified paper for the 2022 New Year postcard

JAGDA changed its name to the Japan Graphic Design Association

TUB was installed in the Tokyo Midtown Design Hub at Tama Art University

Kyoto Institute of Design changed its name to Kyoto University of Art

The UK Design Council released the reports "Beyond Net Zero: Systemic Design Approach" and "System-Shifting Design"

The London Design Museum launched the design research program "Future Observatory" to support climate change mitigation

The COVID‑19 vaccine rollout began

The decision was made to release treated water from the Fukushima Daiichi nuclear plant into the ocean

The Tokyo Olympics and Paralympics were held without spectators

The Digital Agency was established

Joe Biden was inaugurated as President of the United States

Trump supporters occupied the Capitol

The Myanmar military staged a coup

PCM Takeo Co., Ltd. Established

2021 "20th Century Posters [Imagery and Text Landscape] – Is Visual Communication Possible?" exhibition (at Tokyo Garden Museum) photo KOJI HONDA

Takao Desk Diary: The Unexplored Word

TakeGA Board-FS, Rems Standard-FS, Circular Cotton Paper, Splendor Lux Series

Price revisions due to price hikes by general paper and fine paper manufacturers

The Good Design Award introduced the New Hope Award, open to students and recent graduates

The Design Science Foundation, a general incorporated association, was established to explore global challenges through collaboration between design and science

Issey Miyake Passed Away

The Agency for Cultural Affairs Media Arts Festival ended after 25 years, having fulfilled its role

"Drive My Car" won the Academy Award for Best International Feature Film

50th Anniversary of Okinawa's Reunification with Mainland Japan

Former Prime Minister Abe was shot and killed

Former Unification Church Issue

Russia invades Ukraine

Queen Elizabeth passes away

Elon Musk acquires Twitter

Crowd crush incident in Seoul's Itaewon

UN announces world population reaches 8 billion

ChatGPT goes online

Renamed to Takeo Logistics Co., Ltd.

In 2023, Takao Logistics Co., Ltd. changed its company name

TAKEO PAPER SHOW 2023 "PACKAGING – Function and Laughter" held

Shigeru Takeo appointed Chairman and CEO, Junichi Hirado appointed President and COO

Opening of Takeo Sample Book Online