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Hakuhodo Products

博報堂プロダクツ
Ticker
—
Listed market
—
Country
Japan
Employees (non-consolidated)
—
Related companies
10
§01

Basic information

BASIC
Head office
5-6-15 Toyosu, Koto-ku, Tokyo 135-8619, NBF Toyosu Garden Front
Chief executive
Ryuzo Tada
Capital
100,000,000 JPY
Employees (non-consolidated)
Employees (consolidated)
Start date
End date
§02

Websites

1 DOMAINS
§03

Business

3
Marketing ServicesCreative Photo ServicesIncentive Promotion Services
§04

Related companies

10 COMPANIES
Company name Group Parent Subsidiary Customer Supplier Alliance Bank Shareholder
WOWOW
Customer
HCA
Alliance
Empag (Thailand) Co., Ltd
BX Partners Inc.
Emerge Corporation
SP EXPERT'S Co., Ltd.
Experience D Co., Ltd.
Growth Data Inc.
Celebrix Co., Ltd.
Hakuhodo Products Design Studio
Names without a link are companies not yet registered in OpenBizGraph
§05

Network

NETWORK
Drag to move · click to open
§06

History

1 EVENTS

Hakuhodo Products was established in 2005 through the merger of Hakuhodo ProMark, Hakuhodo Photo Creative, and Hakuhodo Incentive Promotions.Sources

§07

News

161 ARTICLES

From “Selling” to “Continuously Selling.” Building Growth Together in Commerce Business【8 Business Segments Introduction Vol.05】Sources

Hakuhodo Products introduces the "Commerce Customerization Touchpoint Implementation Business Segment," which supports clients' commerce businesses from all angles. Starting from any sales venue—brick-and-mortar stores, e-commerce, mail-order, and TV shopping—this cross‑functional implementation solution evolves from advertising production to business partnership, providing data‑driven and AI‑powered support for long‑term business growth.

Specialized Team to Cultivate "Likes" for CharactersSources

The Character Consulting UNIT "Kyaraiku" of Hakuhodo Products not only creates characters but also aims to increase touchpoints between companies and consumers, fostering affection and fandom. We introduce initiatives that nurture the world view of characters together with clients, connecting companies and consumers.

Exhibit a booth to bring GX closer through parent-child experienceSources

Hakuhodo Products exhibited at the Tokyo GX Action Museum, organized by the Tokyo Metropolitan Government, and launched a parent-child experiential booth aimed at promoting GX actions. The mom-creator unit 'Hahaha Creative®' led the concept, collaborating with internal specialist departments to develop experiences such as 'Children's GX Karuta', allowing parents and children to enjoy and engage with GX.

Creative That Brings Customer Experiences to LifeSources

As Vol. 03 in an introduction to eight business segments, this article introduces the “Customer Touchpoint Creative Implementation Business Segment,” which comprises the Integrated Creative Business Headquarters and the Cube Business Headquarters. As consumers’ values and touchpoints diversify, it highlights the role of designing touchpoints based on relationships with customers and shaping communications that create a consistent customer experience.

Participates in “Job EX,” a Career Experience Program for Middle and High School StudentsSources

Hakuhodo DY Holdings and Hakuhodo Products jointly participated in “Job EX,” a career experience program for middle and high school students, as part of the “Children’s Smile Movement.” Fourteen students from Tokyo who applied through an open call took part. Over two days, they experienced everything from developing ideas to bringing them to life through filming and livestreaming. The program aims to give students a sense of the distinctive thinking and joy of creativity found in advertising and production.

Planner Naoko Tanaka Discusses Evolving Work StylesSources

This article introduces Naoko Tanaka, who has been working at the forefront as a planner for over 16 years since joining the company as a new graduate. It describes her journey of refining the breadth and expertise of her proposals through work that organizes challenges and proposes outcomes, as well as experiences as a director and team leader. She cites the presence of people—colleagues, superiors, and peers—as the reason for her long-term commitment to work.

Local Revitalization Without Competing for Population and Relationship PopulationSources

As society faces population decline, the focus of local revitalization has shifted from attracting migrants to fostering and growing "relationship population" that continuously engages with the community—Local Revitalization 2.0. This article examines the "Naga Town Future Creation Project" to consider perspectives that nurture sustainable relationships with the community through resident-led community building and visualization of local value.

University Students Enjoy Decarbonization Experience 'Limitless Dining Hall' and 'GREEN JACK'Sources

Hakuhodo Products and Earth Hacks conducted the decarbonization experiences 'Limitless Dining Hall' and 'Decabo Royale GREEN JACK' at a campus festival in 2025, where university students could enjoy them. They consistently handled concept design, art direction, and spatial design, and attracted students' interest with card‑game style content that lets you experience decarbonization as you eat, leading to behavioral change.

Business Segment ‘Customerization Implementation Produce’ Responsible for Customer Touchpoint DesignSources

This article is the first volume of a series that introduces the eight business segments of Hakuhodo Products, focusing on the ‘Customerization Implementation Produce’ business segment that handles the overall design and implementation of customer touchpoints. Starting from the client’s challenges, it combines internal and external expertise to design and implement touchpoints with customers, promote customer behavior, nurture relationships, and connect to the next touchpoint, and introduces initiatives and OMO store development case studies in the retail and apparel industry.

Hakuhodo Products Builds AI-Powered Production Model to Transform Customer ExperiencesSources

Hakuhodo Products is building an AI-powered production model and advancing new customer experiences across customer touchpoints and commerce. It has established the AI specialist organization AI Craft Studio and created the specialist role of “Generator,” introducing AI into creative work and marketing support.

§08

Public records

GOV
National Tax Agency basic information4010601035588
Source: National Tax Agency Corporate Number Publication Site, basic three itemsSources
Trade name
株式会社博報堂プロダクツ
Trade name (kana)
ハクホウドウプロダクツ
Name in English
Corporation type
301
Address
〒135-0061 東京都江東区豊洲５丁目６番１５号
Postal code
1350061
Prefecture code
13
City code
108
Address outside Japan
Prefecture in English
City in English
Address outside Japan in English
Corporate number assignment date
2015-10-05
Update date
2021-04-14
Change date
2021-04-01
Registry closure date
Reason for registry closure
Successor corporate number
Details of the change
令和３年４月１日東京都港区赤坂五丁目３番１号株式会社博報堂ダイレクト（9010401062142）を合併
Latest record
1
Excluded from search
0
Processing type
71
Correction type
0
Trade name image ID
Address image ID
Sequence number
1765730
METI gBizINFO4010601035588
Source: gBizINFO (Ministry of Economy, Trade and Industry)Sources
Corporate number
4010601035588
Trade name
株式会社博報堂プロダクツ
Trade name (kana)
ハクホウドウプロダクツ
Trade name (alphabet)
Registry closure date
Reason for registry closure
Registered address
東京都江東区豊洲５丁目６番１５号
Postal code
1350061
Prefecture
東京都
Prefecture code
13
City or district
江東区
City code
108
Street address
豊洲５丁目６番１５号
Organisation type
301
Processing type
71
Correction type
0
Status
Representative
代表取締役　橋本　昌和
Capital
Employees
1911
Employees (male)
1299
Employees (female)
924
Business summary
総合広告制作事業
Website URL
http://www.h-products.co.jp/
Year founded
Business category
R:サービス業（他に分類されないもの）
Date established
1982-09-16
Unified government qualification - grade
B|A|A|
Unified government qualification - business items
105|106|107|108|109|114|116|129|205|206|207|208|209|214|229|301|302|303|304|305|306|307|313|315
Update date
2021-04-14
Key information
4010601035588
§09

Sources & updates

SOURCES
DOMAINOwn domain：No
UPDATED2026-10-17 14:56 · Model: gpt-oss-20b(16)
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