Rheon Asia
Basic information
- Head office
- Unknown
- Chief executive
- Unknown
- Employees (non-consolidated)
- 709 people
- Employees (consolidated)
- Start date
- End date
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History
Entrepreneur Lin Huhiko successfully developed the world's first "automatic filling machine" in 1961![]()
With the “200” encrusting machine model, which expanded the machinery’s applications from the confections industry to the bread industry, the company began exporting its products overseas a mere five years after its founding. In May 1968, while visiting the U.S. for an exhibition, Torahiko Hayashi signed a long‑term contract with American Bakers Cooperative, Inc. (ABC) to export 500 units per year.![]()
We opened Rheon U.S.A. in New Jersey and Rheon Automatic Machinery GmbH in Düsseldorf, Germany, thus establishing a full-scale sales and service structure across North America, South America, and Europe. These new companies would come to serve not only as sales bases, but also as experimental plants where local food companies could actually test the performance of our encrusting machine themselves.![]()
The difficulty in making pastries lies in stretching the dough. Torahiko Hayashi took on this challenge and succeeded in developing a stretcher that could form pastries using pressure more delicate than that of the human hand. The crispy texture of a pie or Danish is created through beautifully stacked layers of dough and fat. The technology for stretching these layers of dough uniformly was an innovation comparable to our encrusting technology.![]()
We launched the “MM Line,” an automatic pastry production line, equipped with our successfully developed Stress-Free Stretcher, a dough spreader, which attracted inquiries from manufacturers in Europe, the birthplace of pastries. Automatic production of pastries that, until then, could only be made by hand, quickly transformed pastries from a luxury item into something that could be casually enjoyed by the general public.![]()
Orange Bakery began operations to serve as a model plant that offers comprehensive proposals, from production utilizing Rheon Automatic Machinery’s state-of-the-art machines to product distribution. In the 1980s, it was the mastermind behind the U.S.’s croissant boom, and its name gained recognition in the media and all around the world.![]()
Once it became possible to install newly developed non-adhesive encrusting machines, application of our devices expanded to include “ohagi” (bean cakes), hamburgers, and other items that are produced without using dusting, which has caused trouble for our machinery in the past. The product was a hit and became a market sensation. The N208 model, which achieved both handmade-like quality and improved productivity, was created to address the diversification of eating habits.![]()
Stress Free V4 Bread Line Launched. We successfully developed the V4 Dough Feeder, which continuously discharges dough without damaging the gluten in the bread dough loaded inside. Sales were launched for the Stress Free V4 Bread Line, which features a forming line connected to a subsequent line. Achieving automatic formation of artisan breads, which in Europe and the U.S. had mostly been done by hand, gained the device recognition, and it began to be used widely around the world.![]()
“VM System” Featuring Weighing and Dividing Functions Announced. We announced the VM System, which combines the V4 Dough Feeder with a weighing and dividing system and a dough-rolling molder. This system received a highly positive reception from the baking industry. It was praised for its ability to accommodate a variety of production methods without the need for an intermediate fermentation process, and was installed primarily by Japanese bread bakers before eventually expanding to retail bakeries and factories producing loaves for school lunches.![]()
All-purpose CORNUCOPIA “CN500” Model Launched. We developed and launched the CN500, a CORNUCOPIA model with an even wider range of applications, to be useful in a variety of industries, including Japanese sweets, Western sweets, and prepared foods. This new device combined all the technologies that Rheon Automatic Machinery had cultivated to date. With its newly developed ingredient feeding mechanism and encrusting machine, this device, capable of creating a beautifully encrusted finish, allowed the CORNUCOPIA brand to achieve further penetration in a number of areas.![]()
“CN580,” Refined Version of All-Purpose CORNUCOPIA, Launched. The new CORNUCOPIA model underwent further improvements that allowed for finer control over the ratios of the sent ingredients, the encrusting timing, and more in accordance with the food being produced, thus enabling higher-quality products. It was also notable for supporting the installation of a variety of optional attachments, making it possible to produce a wider variety of foods with higher added value.![]()
Rein Automatic celebrated its 50th anniversary. With the corporate philosophy of "becoming a company of value," it has been half a century since its founding. Dedicated to the development of global food culture with exclusive technology. Rein Automatic will continue to take new steps toward the next 50 and 100 years.![]()
In recognition of the “105” encrusting machine model’s status as a machine technology of historical significance in Japan, The Japan Society of Mechanical Engineers (JSME) certified it as a “Mechanical Engineering Heritage” asset.![]()
The filling machine "105 type" was recognized as a mechanical heritage. As a historically significant mechanical technology in Japan, it was recognized as a mechanical heritage by the Japan Society of Mechanical Engineers. During its 8 years of sales, 1,838 units were sold, making a significant contribution to the modernization of the food industry, which is a major reason for its recognition. When launched, actor E. H. Erick shot a TV commercial, and it was widely promoted outside the food industry as well. It is a legendary filling machine model.![]()
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