Naoki Corporation

In Kofu City, Yamanashi Prefecture, the first generation, Naohisa Tsuchihashi, founded "Sarasina". Started selling Japanese soba, udon, Hoto cuisine, and Chinese cuisine. Among the many menus of "Sarasina," the Chinese soba made by Naoki gained particular popularity, quickly becoming a beloved local restaurant.

Opened "Authentic Taste Ramen Naoki" in Ginza, named after the first generation.

Opened Shimbashi branch.

Started selling souvenir ramen and gyoza at the storefront.

To improve quality and expand business, introduced a central kitchen. Simultaneously, established Naoki Trading Co., Ltd. to manufacture and sell Chinese food.

Opened "Ginza Matsuya Store" at Ginza Matsuya Department Store and "Aoyama Store" at Aoyama Building (Twin Towers).

Started souvenir sales at famous department stores including Nihombashi Mitsukoshi Main Store.

Built a new headquarters building for Naoki Co., Ltd. and Naoki Trading Co., Ltd. with a central kitchen function in Yotsuya, Shinjuku. Also, ahead of other industry players, started mail order sales of ramen, gyoza, and other products. Established a system to deliver the taste of Naoki, a long-established ramen shop in Tokyo, to households nationwide.

Opened Shinjuku West Exit store.

Established Naoki Cooking Management Center in Kiba, Koto Ward, to comprehensively manage procurement, cooking, noodle making, processing, and delivery.

Opened Tokyo Metropolitan Government Office store.