| 1791 |
The brand originally operated under the name Maison Martin, founded by Pierre-François Martin as a trunk-making and packaging business. |
| 1844 |
François Goyard joined Morel as an apprentice. |
| 1851 |
Following Morel’s unexpected death, François Goyard took over the business. |
| 1852 |
François Goyard renamed the establishment Maison Goyard. |
| 1885 |
Edmond Goyard, son of François Goyard, took over the leadership of the company. |
| 1921 |
Guccio Gucci opened a small workshop specializing in luxury leather goods and travel luggage in Florence, Italy. |
| 1930 |
During the 1930s, Gucci explored alternative materials like canvas due to leather shortages during World War II, and established a dedicated handbag workshop. |
| 1947 |
Gucci introduced the legendary 'Bamboo Bag' with heated bamboo handles, and the prototype of the 'Horsebit' was also introduced. |
| 1953 |
Gucci opened its first New York boutique. |
| 1953 |
Followed by flagship locations in London, Paris, and Tokyo. |
| 1953 |
The debut of the iconic Horsebit Loafer. |
| 1953 |
Introduction of the interlocking GG logo (Double G). |
| 1980 |
Internal family feuds erupted over succession, leading to brand chaos and dilution of brand’s exclusivity. |
| 1994 |
Tom Ford was appointed Creative Director, revitalizing Gucci's image. |
| 2000 |
Frida Giannini took the creative helm, modernizing archival motifs and elevating Gucci’s global presence. |
| 2010 |
Alessandro Michele was appointed Creative Director, introducing a whimsical, genderless, and retro-vintage worldview. |
| 2010 |
Gucci entered a transformative golden age with unprecedented growth. |
| 2023 |
Gucci is under the creative direction of Demna, co-founder of Vetements and former artistic director at Balenciaga, expected to further reshape the brand’s identity. |
