Promoting the attraction of international conventionsDeveloping human resources for convention professionalsEstablishing and promoting measures to advance the convention industryIndustry networking, information sharing, and seminarsMICE-related services
§04
Related companies
0 COMPANIES
—
§05
Network
NETWORK
Loading the relationship graph...
Drag to move · click to open
§06
History
16 EVENTS
The Tourism Business Council, predecessor of the Tourism Policy Council, submitted a report on measures for coordinating efforts to attract international conferences. Its recommendations included (1) establishing a convention bureau, (2) building a national international conference center, and (3) training simultaneous interpreters.
The voluntary organization Japan Convention Bureau was established. Its members included relevant local governments and companies and organizations in related industries. Its chair was Tadashi Adachi, president of the Japan Chamber of Commerce and Industry and chair of JNTO.
In April, JNTO was approved for a subsidy to attract international conferences, and the Japan Convention Bureau was absorbed into JNTO. The department within JNTO was named the Convention Bureau.
Following a reorganization of JNTO, the name was changed from Convention Bureau to International Cooperation Department.
Convention-related businesses took the lead in launching the voluntary organization International Conference Business Association.
JNTO invited cities working to promote conventions to establish the voluntary Japan Convention Promotion Council, and began an international convention promotion program jointly with the council.
Under the guidance of the then Ministry of Transport, the International Conference Business Association and the Japan Convention Promotion Council joined forces to establish the Japan Convention Promotion Association (JCPA), a foundation.
The Act on Promotion of International Tourism through the Attraction and Smooth Hosting of International Conferences, etc. (commonly known as the Convention Act) was enacted. Under the Act, 45 cities nationwide were designated as International Conference Tourism Cities. JNTO also reorganized its International Cooperation Department and established the International Convention Attraction Center.
Enactment of Act on Promotion of Inbound Tourism by Facilitating Attraction and Implementation of International Conferences, etc. (commonly known as the Convention Promotion Law).
Under the guidance of the Ministry of Transport, the Japan Convention Promotion Association (JCPA), a foundation, was dissolved, and the voluntary Japan Congress and Convention Bureau (JCCB) was established.
Japan Congress & Convention Bureau (JCCB) established.
On October 1, following JNTO's reorganization as an incorporated administrative agency named the Japan National Tourism Organization, the International Convention Attraction Center was renamed the Convention Promotion Department.
On June 25, the voluntary Japan Congress and Convention Bureau (JCCB) became a general incorporated association.
Japan Congress & Convention Bureau (JCCB) became a general incorporated association on June 25.
20th anniversary of establishment of JCCB.
A ceremony and reception celebrating the 20th anniversary of its establishment were held on July 16 at the Tokyo Bay Maihama Hotel Club Resort.
§07
News
53 ARTICLES
Notice of Change of JCCB Secretariat Contact Information
Due to a change in the secretariat's outsourcing partner, the JCCB Secretariat's telephone number, email address, and location will change from November 1, 2026. The new contact will be established within Japan AMC Co., Ltd., and inquiries after that date will be directed to the new secretariat. During the transition period within the year, the former outsourcing partner JNTO will also coordinate with the new secretariat to facilitate the handover of operations.
Toyama Hosts First Convention Bureau Subcommittee Meeting of Fiscal 2026
The first convention bureau subcommittee meeting of fiscal 2026 was held in Toyama City, with local government representatives and convention bureau stakeholders from across Japan. The keynote discussion covered the background and strategy for attracting international conferences to Toyama and emphasized using regional resources in these efforts.
JCCB 30th Anniversary Website Goes Live
JCCB launched a special website to mark its 30th anniversary. It features an anniversary publication and congratulatory messages, as well as a history of MICE and developments in society and tourism administration. The site is expected to promote understanding of the industry and provide learning opportunities.
JCCB Industry Committee Holds FY2025 MICE Seminar
On March 4, 2026, JCCB's Industry Committee held a seminar on the legacy of Expo 2025 Osaka, Kansai, with 33 participants. Discussions covered the Expo's economic impact and future prospects, and the significance of exhibiting at Expo 2027 in Belgrade was also introduced.
Call for Proposals to Operate the 36th International MICE Expo (IME 2027)
On March 9, 2026, applications opened for a company to plan and operate the 36th International MICE Expo (IME 2027), scheduled for February 25, 2027. The scope includes recruiting exhibitors and venue operations, with information on proposal and estimate deadlines and the review schedule.
Industry Committee MICE Seminar: Legacy of the Osaka-Kansai Expo
The Industry Committee will hold a MICE seminar on March 4, 2026, about the legacy of the Osaka-Kansai Expo and its economic impact on the tourism industry. Experts from JETRO and the Cabinet Secretariat will speak, followed by discussion on using the Expo’s legacy.
FY2025 Convention Bureau Subcommittee Meeting Held in Saga City
The FY2025 Convention Bureau Subcommittee meeting was held in Saga City, Saga Prefecture, with 75 participants from 47 organizations. The program included a keynote, subcommittee sessions, and site visits. Smaller subcommittee groups enabled active discussion and panel sessions.
Second-Half FY2025 Talent Development Training Held
The second-half FY2025 talent development training was held on December 3, 2025, featuring a lecture and scenario exercise on crisis management in MICE. Participants learned about the importance of crisis management and discussed practical response measures.
Tohoku and Niigata MICE Business Meeting in Tokyo 2025
Convention promotion organizations from seven prefectures and 14 areas in Tohoku and Niigata will hold a business meeting in Tokyo. Participants can learn about the meeting environments and distinctive features of each area. It will be held on December 2, 2025, at the City Center Hotel.
JCCB Second-Half FY2025 Talent Development Training Announced
The Japan Convention Bureau Association will hold a talent development training session on December 3, 2025, at a venue directly connected to Takanawa Gateway Station in Tokyo. The theme is “The Future of MICE and Crisis Management,” with a keynote speech and discussion planned. Members are invited to attend.
